Laura Malcolm Email & Phone Number

Berrien Springs, Mi, Us

Berrien Springs, Michigan, United States

Berrien Springs, Michigan

• Hired, trained and supervised team of student workers and the Advancement Communication Coordinator position, overseeing Advancement-related projects and serving nearly 100k Andrews alumni worldwide.• Orchestrated Alumni Homecoming weekend including coordination of nearly 50 events, fully directing key events such as the Harvest Run 5k/10k and formalizing comprehensive honor class communication plans. • Devised and implemented communication plans that included print, email (with new communication pieces reaching open and click-through rates over 200% above industry average), newsletter, social media, phone and web.• Invited to be a featured speaker for Women’s Scholarship Committee Brunch (2018), Counseling & Testing Center Retreat (2018), School of Health Professions program (2019), Andrews University Staff Worship (2019), and Lamson Hall Women’s Dormitory Worship (2016, 2017). Panel speaker at 1st Annual Lifestyle Medicine Symposium (2018) and guest lecturer at an upper-level Sports Nutrition class (2018). Hosted and presented at five regional alumni events (2019) with extremely positive feedback.• Created strategic timelines, streamlined process for collecting and updating constituent data, and instigated creation of an internal Banner database user guide for our office through our senior student worker. • Initiated a campus-wide mentoring initiative called the Andrews Network, currently in the pre-launch phase.

Berrien Springs, Mi

Andrews University is a private university with 3500+ students. It is ranked as a National University and top 10 in the USA for ethnic and international diversity. o Revised and shaped content for website remodel, which included designing the layout and site map, compiling and writing content, and working with website developers to ensure smooth website functions.o Conceptualized and developed the "Explore Michiana" magazine series, brochures, student and alumni profiles, quarterly newsletters, email templates, and other marketing pieces. o Designed and worked with videographers to create a promotional video for the SBA (currently at over 700 views) featured on a new YouTube channel. o Grew social media exposure through increased Facebook, LinkedIn, and YouTube presence.o Led and executed a six-credit, four-week study tour to Austria, Germany, and the Czech Republic in May 2014 with seven students and two faculty members. o Directed all SBA orientation activities for incoming new students, including revamped orientation sessions and a new orientation “meet and greet” lunch event. o Planned multiple guest speaker events including coordination of the new Excellence in Business Speaker series. o Introduced and taught a new course for four years, BSAD104 Introduction to Business, which featured multiple guest speakers and introduced students to resume writing and portfolio creation. o Started two brand-new mentoring programs for business students: an alumni mentoring program which match 12 students with alumni mentors in 2016, and a freshmen mentoring program which matched all incoming 2016 freshmen with junior and senior student mentors in their major.o Advised all incoming freshmen, transfer students, and major changes to the SBA, ensuring customer satisfaction with questions being answered and helping students register for their first semester of classes.

Bloomington, Indiana Area

- Organized 1st annual paid search conference that drew 23 top industry speakers and 100 international attendees - Managed social media sites (Twitter and Facebook), increased followers as much as 34%.- Implemented email Drip Marketing campaign with 30-40% average open rate.- Created dossier, wrote case studies, white papers, and blog articles.

Berrien Springs, Mi

- Planned benefit concert resulting in over $2000 in donations by 200 attendees- Increased database and newsletter distribution by over 150%- Organized system for keeping track of volunteers, planned volunteer thank you lunch.- Managed donor thank you responses, implemented direct mail campaign for previous supporters, and improved marketing materials.

- Created and maintained company Facebook page- Organized and spoke at a sponsored travel presentation at Andrews University- Developed marketing plan for expanding into university towns

Goshen, Indiana

- Trained and worked in retail management- Participated in sales drives selling memberships - Developed and presented marketing plan to improve and promote Plus Membership

Daugaard, Denmark

Full-time volunteer position at a Danish High School. Organized events on the campus, led focus group, tutored English, trained horses, and helped manage the private stables.