Laura Parker Email & Phone Number

Cheyenne, Wyoming, United States

Anderson, South Carolina

Greenville, South Carolina Area

Responsible for the following hotels in NYC:Holiday Inn Express Madison Square GardenHampton Inn Seaport/ Financial DistrictHampton Inn ChelseaHampton Inn Madison Square Garden

Oversaw revenue management efforts at the following hotels:Doubletree Park Place, Minneapolis, MN, Doubletree Syracuse, NY, Doubletree Boston Westborough, MA, Sheraton Arlington, TX, & Sheraton Hershey, PASignificant RevPAR growth well above competitive set and over prior year. Provided input into the supervising of the properties Director of Revenue: interview, train, develop, empower, coach and counsel, recommend performance reviews, resolve problems, provide open communication and recommend discipline as appropriate. Co-Chair weekly Revenue Strategy meetings with hotels and assist in analyzing strategy changes for the next ninety days, as well as ensuring proper mix of Group & Transient. Responsible for all aspects of online marketing. Assist in developing annual budget, & marketing plans. Analyze and interpret industry reports such as STR & hotelligence to identify areas of opportunity.

•Directed, mentored and trained on-site revenue teams including independent and branded properties to function independently. •Actively participated in the development of revenue management teams and fully trained additional Revenue Management for IHG properties. •Established viable sales leads through proactive networking activities and internet prospecting. •Achieved #1 RevPAR ranking for Holiday Inn Mount Kisco for three consecutive years.•Increased all hotels RevPAR rankings. •Awarded in Market Excellence for highest increase in RevPAR growth in company in 2005.•Responsible for overall budgeting, forecasting, e-commerce, Inventory Management, Revenue Maximization Model, tracking market segments, group sales goals, and pricing strategy. •Supervised travel agent negotiations and Local Negotiated Rates increases of 10%. •Lead weekly revenue management process including pricing recommendations, lead follow-up, data collection and the analysis of reports.

Established and maintained long term relationship with decision maker for a well known financial firm resulting in a revenue gain of more than $500,000 in room revenue. Achieved RevPAR growth of 11.5%. Established viable sales leads through proactive networking activities and internet prospecting. Forecasting of property annually, quarterly, and monthly. Accountable for overall Rooms Division Budget, Front Office scheduling, Inventory Management, and Rate Maximization. Implementation of Revenue Maximization Model, Tracking of all market segments, and Pace Reports. Overall Operation of Front Office, Group and Corporate Sales. Trained and mentored six hotels teams. Served on five Task Force teams for Transition of properties, Front Office, Operational Excellence, Sales & Revenue Management.Responsible for all guest related inquiries and overall guest satisfaction.

Managed Reservations Department for 10 Holiday Inns and two independent hotels.Developed and implemented call tracking system which enabled the creation of Regret/Denial Report, Weekly Flash Report, and Monthly Summary.Responsible for staffing, training, scheduling of reservations department. Maintained channels of communication between facility General Managers, ensuring operational functionality and maintenance of reservation capacity for all sites. Organization and relocation of office.

Employed in various capacities with progressive responsibility in operational functions aspects. Held management positions in kitchen and dining room. Provided food and beverage expertise at various locations throughout New England corridor.

Education record

Education record