Laura J. Recko Email & Phone Number

Portland, Or, Us

Work cross-functionally to plan, lead and execute strategic public relations, communications and marketing campaigns. Drive and coordinate public relations efforts. Orchestrate responses to media inquiries, serve as media spokesperson, provide story pitching. Coordinate and help execute media strategies to strategically position the brand, mission, leadership, and subject matter experts. Leverage understanding of business functions, mission, digital platforms, and media trends to translate complex concepts into compelling narratives and brand stories for a wide range of audiences. Plan, write, edit, and proofread content, including press releases, blog posts, C-suite speeches, thought leadership pieces, strategic messaging, event presentations and executive briefing materials. Manage crisis communications by providing content to various team members and developing talking points and media briefings. Elevate organization's public policy's efforts through written content. Direct and manage high profile ground breaking and grand opening events. Manage 1 FTE.

Portland, Oregon Area

Propel innovative and strategic marketing and communications efforts for online start-up cannabis retailer.

Portland, Oregon Area

Drove public relations efforts and reputational brand building; garnered local, state and national media attention; OFB hit national audiences (e.g. Huffington Post, Times, U.S. News & World Report). Orchestrated responses to dozens of media inquiries, provided story pitching, served as spokesperson and coached staff. Crafted content for 25 blogs, three newsletters, weekly social media posts (Twitter, Facebook) talking points and speeches in support of Executive Director and multiple departments.

Portland, Oregon Area

Provided communications, proposal writing, marketing, media relations, social media/web support.

Portland, Oregon Area

Created all external-facing communications, including multiples press releases, monthly blogs, event alerts and social media content for Portland’s chamber of commerce. Drafted dynamic and memorable speeches for the CEO as well as communications support to board of directors. Conceptualized original and strategic social media and website content. Supervised 2 FTE.

Portland, Oregon

Managed complete website redesign for financial services firm. Clarified communications goals, shaped redesign, and supervised implementation. Developed site navigation by categorizing content and site traffic direction, creating Google Maps and social media pages.

Portland, Oregon

Developed and implemented public relations, marketing communications and social media plans for Portland’s second largest coordinated care organization, a health insurance provider serving 130,000+ members in Portland metro region. Partnered across multiple lines of business to understand communication and marketing needs. Served in leadership role regarding reputation management around public lawsuit; collaborated with and advised executive leadership, Human Resources and Government Affairs staff. Led Marcomm team and created communications and collateral marketing materials for all departments, including fliers, newsletters, posters, etc. Wrote weekly social media content (Twitter, Facebook, LinkedIn). Engaged enterprise web and digital development to integrate mobile app, website and future customer service tools. Managed full website re-design and deployment while directing corporate re-branding and provided training to staff of 275. Managed third party agency to develop advertising, media and community engagement plan which addressed company’s business priorities, including a health campaign spanning print, video and online channels. Supervised 5 FTE.

Portland, Oregon Area

Directed agency communications, social media, public relations and crisis communications plans for complex nonprofit real-estate development company spanning print, video and digital channels. Served as chief media spokesperson, increasing media coverage through promotion of projects in press, wrote hundreds of press releases, fact sheets, collateral materials, created editorial content and calendar. Hosted dozens of media tours. REACH news regularly hit national audiences (e.g., Dwell, Alaska Airlines, Affordable Housing Finance), industry journals (e.g., Green Technica, Green Building Advisor), and local publications (Portland Monthly, Portland Business Journal, the Portland Tribune, Oregon Live, The Daily Journal of Commerce). REACH hit Top 100 Nonprofits to Work For by OregonBusiness for six consecutive years. REACH won Best Overall Project and Best Affordable Housing Project from PHIUS. Directed agency re-branding initiative and website re-positioning; managed two website re-designs and deployments, wrote content. Implemented and managed a digital asset program. Managed high-profile events including grand openings and “hard hat” tours attended by thousands of guests. Developed marketing and advertising materials. Built and oversaw portfolio of community, foundation, corporate and individual donors, grew and managed organizational fundraising strategies annually raising $350,000. Directed and managed annual fundraising and donor engagement events. Authored and raised significant grant opportunities linking healthcare and affordable housing. Supervised 2 FTE.

Portland, Oregon Area

REACH CDC: Coordinated and managed annual fund raising event. Bicycle Transportation Alliance: Performed audit of annual fund raising event. SE Works, Inc.: Served as primary grant coordinator/writer/editor on federal Workforce Investment Act (WIA) funding proposal. SE Works awarded approximately $1.1 m.

Portland, Oregon Area

Worked with Division Chief to develop, implement and evaluate staff activities in accordance with division's mission; served as liaison between faculty and staff. Collaborated with managers to ensure effective delivery of services in three clinical enterprises. Managed annual budget of approximately $3 million; maintained bookkeeping system. Managed administrative team. Operations Planner Supported communications and marketing plan implementation for Center for Health & Healing. Provided operational and logistical planning support to the tenants of the CHH in support of OHSU’s south waterfront expansion.