Laura Rich Email & Phone Number

Boulder, Colorado, US

Boulder, Colorado, US

BUILD THE RIGHT THING | BUILD THE THING RIGHTCodelab303 is a collaborative of elite technologists, strategists, and creatives founded in Boulder, Colorado. A remote-first, contract-first business, codelab303 is a tight knit collective that only works with experienced senior talent that the group has worked with directly in the past. From fledgling SaaS.

Support clients with all aspects of Product Management, including market research, requirements gathering and estimation, feature prioritization, backlog grooming, delivery/release management user-testing, quality assurance testing, as well as ability to step in as SCRUM Master.Manage organizational, process and systems changes within marketing, e-commerce.

Boulder, Colorado, US

• Work in conjunction with President, COO and agency executive team to implement systems, process and staffing improvement strategies
• Manage agency resourcing across all internal teams to create ideal team make up based on client needs and scope, as well as outsourcing/freelancing budgets and relationships to scale for workload peaks and specialty.
• Consulted for new client on-boarding’s to address agency workflow and process accommodations and build trust in IMM’s understanding of their business and operational needs
• Developed and sold in a business case and implementation plan for productization of UX/UI/Development services with financial and operational benefits and projected impact
• Continued management of all responsibilities for Director of Production role

Boulder, Colorado, US

• Write and execute multiple annual and one-off Scopes of Work, for as much as $20M in media and $8M in fees. Included retainers, e-commerce and marketing websites, web and mobile applications, content strategy and.
• Lead client liaison for all UX/UI and development projects, owning and leading pitching, scoping, on-boarding, resourcing and oversight of project execution
• Successfully developed a production practice and team of five to support agency collaboration from top to bottom, an endeavor which two predecessors were unable to accomplish
• Implementation training and ongoing optimizations management of cloud based project management, proofing and file server systems
• Mentorship of junior and mid-level staff on business and personal growth management for career elevation and organic client growth opportunities
• Implemented and led trainings to merge account and project management teams – including practices for project profitability reporting, scoping, planning, requirements gathering, resourcing and staff management

Boulder, Colorado, US

Boulder, Colorado, US

• Led internal agency process development. Including research for new project management systems, new file server structures and systems, financial tracking, communication processes and team resourcing procedures.
• Efficient execution of content, brand and e-commerce website projects, including scope definition, timelines, budgets, resourcing, requirements/user story development and project lifecycle management
• Liaised between agency, partner agencies and clients for seamless concept development and execution for integrated media campaigns
• Expanded team through hiring and on boarding 2 producers to achieve full agency project management and digital production support

Herzogenaurach, Bavaria, DE

• Project manage end-to-end production of global digital and e-commerce activations and innovations
• Develop digital communication strategy to activate and measure campaigns across all markets
• Acting direct contact for local market content and development on owned and shared platforms
• Liaise between agency, e-commerce team and adidas IT for seamless integration of digital experiences on adidas.com
• Built relationship with e-commerce team to balance shopping and storytelling throughout our experiences

Denver, CO, US

• Clients: ManTherapy, Jackson Hole, Smashburger, Winter Park, Charter Media, Albert Bartlett
• Development of multiplatform interactive and social campaigns
• Management of day-to-day interactive department operations and freelance relationships
• Produce information architecture and functional specification documents for successful execution
• Actualize communication goals and brand strategy through management of creative execution & digital production
• Provide insights and recommendations on user experience

New York, NY, US

• Clients: Salvatore Ferragamo, Zappos Couture, CNN, MAKE UP FOR EVER, Revlon
• Manage new business projects from pitch to deployment within scope and schedule
• Define project scope and deliverables based on client goals and expectations
• Facilitate communication between internal & outsourced teams to ensure client goals are met
• Allocate project resources and assess the need for additional staff/consultants
• Develop sales presentations, budgets and schedules for new business proposals

• Clients: Stella McCartney, FCUK, Hunter Boots, Vitra, Garage Magazine
• Assisted in the development of client digital innovation strategy & new business relationships
• Oversaw the development and creation of websites and applications on time and under budget
• Built new, and maintain current client relationships to solidify future business
• Established and developed project processes to increase productivity and lower costs
• Researched and advised on future technology applications for brand usage

• Created designs featured in editorials in Women’s Wear Daily, and in national retail stores
• Assisted the CEO at Market Week sales meetings with National Accounts
• Traveled internationally to collaborate with silver manufacturers and designers

• Managed the production of all furniture and booth materials for the ICFF trade show
• Communicated with trade show vendors to ensure quality and timely delivery of materials
• Organized and prepared marketing samples for the ICFF trade show

New York, NY, US

• Clients: Beiersdorf (NIVEA, Eucerin, Aquaphor), W Hotels, Starwood Hotels, MTV Games, Sony B2B
• Managed client expectations of production and creative initiatives
• Supervised all stages of interactive and traditional advertising campaigns
• Defined eCRM strategy and activation plans and reported success metrics for six clients
• Provided billing and organizational support to four account teams
• Built competitive research library for clients and internal teams