Laura Mccaw, Apr Email & Phone Number

Des Moines, Ia, Us

Des Moines, Iowa, United States

Des Moines, Iowa, United States

As a senior communications specialist with Trilix, I am able to work across a variety of platforms to help my clients tell their story and meet their goals. Day to day work includes: -Interface with clients across a variety of industries to help them meet their public relations-related goals and needs-Serve as the agency's go-to for media relations, crisis communication planning, and brand development; recently earning one client $1.2 million in earned media over the course of 12 weeks-Advise clients on emerging trends and red flags in the public relations and social media landscape that may affect their organization -Plan monthly, bi-annual, and annual content calendars for clients to ensure key messages are being shared frequently and thoughtfully-Write and pitch media releases to local, regional, and national news outlets-Utilize SEO writing skills to assist clients with web traffic and search results-Use Cision and Falcon on a daily basis for media monitoring and social media planning-Craft blogs, social media posts, and other copy as needed for projects-Provide monthly reports to clients measuring social media and media relations performance -Co-work with the creative team to provide creative copy as needed -Meet with and present to potential clients to earn new business-Host and appear on the Trilix podcast, per subject matter expertise

Johnston, Ia

As the Director of Communications for Johnston Community School District, I oversee all aspects of strategic communications planning, media relations, website maintenance, printed and electronic materials, internal and external communication, publication creation, and social media. It is my objective that through these mediums, our audiences learn more about the exciting developments within our district. Johnston Community School District is a growing district in the state of Iowa, with a prek-12 student enrollment of approximately 7,400. The district strives to set the pace in instructional technology, student-athletic programs, and college/work readiness.

Urbandale, Ia

I serve as the associate marketing manager for AllHealthCareJobs.com and ClearanceJobs.com - two leading niche career websites for professionals in the healthcare industry and individuals holding a security clearance, respectively. My role focuses on increasing job seeker activity through a variety of avenues such as social media and networking, targeted emails, career fairs and trade shows, etc.

I am an adjunct instructor for Simpson College's evening, weekend, and graduate (EWG) program. This semester, I am teaching Communications 101 at the West Des Moines campus. It is my objective to teach these students about the evolution, integration, and future of mass communications within our society.

· Serve as the primary writer for the College of Human Sciences, reporting on innovative research discoveries and outstanding academic programs · Fulfill duties and responsibilities of the associate editor of the bi-annual newsletter, overseeing and assisting with story development, photos and artwork, editing, and the publication process · Strategically implement the college's vision and mission statement into all publications, including print, video, and web projects · Collaborate on college committees to plan and assist with major events, host eminent scholars, and promote specific programs, persons, or recruitment efforts · Mange student worker schedules, and assist in managing · Oversee the college's visual exhibit inventory and check-out system; teach college personnel to create dynamic displays for events and conferences

· Assist in the editing, organization, and layout of the bi-annual newsletter and other major communication pieces · Create news releases for upcoming events and awards · Assist in set-up, tear down, and representation of College of Human Sciences displays

· Responsible for writing educational articles read by thousands of customers nationwide in the quarterly publication, Kuder User News, as well as other writing opportunities · Worked with a variety of educational administrators for articles and testimonies · Write external and internal communication pieces for company · Produce marketing copy for brochures, flyers, banners and information pieces · Organize approximately 90 national and state conferences arrangements · Coordinate meeting arrangements and preparation on behalf of company executives

Master Of Science, Journalism And Mass Communications

Activities and Societies: Greenlee Graduate School Committee officer, College of Human Sciences graduate assistant, scholarship recipient

Bachelor Of Arts, Mass Communication/Journalism, English

Activities and Societies: Delta Delta Delta sorority, The Simpsonian student newspaper, Storm cheerleading (football), Intramurals.