Teladoc Health empowers all people everywhere to live their healthiest lives by transforming the healthcare experience. As the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person’s health journey. Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.

Led market-focused marketing strategy and campaigns for Optum, a global health technology and services business formed through the integration of Ingenix, OptumHealth and Prescription Solutions. Part of core team responsible for developing, launching and building the Optum brand. Streamlined portfolio of more than 600 products into integrated solutions, brought to market through 16 integrated, audience-centric campaigns. Delivered market insights, reputation, demand generation and sales enablement programs, more than tripling revenues and sales performance during this period. Led growth culture initiative and chaired cross-functional growth summits to develop strategies and plans for long-range growth. First marketer to earn Optum Altus award for contributions to growth.

Led the marketing organization for Ingenix, a global health information, technology, services and consulting business, during period of rapid industry change associated with the Affordable Care Act. Established solution marketing and segment strategy functions, building strategic marketing capabilities to enable double-digit organic growth. Segmented and prioritized client base, aligning resources and initiatives to boost NetPromoter scores and drive growth with strategic clients.

Led segment-focused marketing strategies and programs across business units of Ingenix. Aligned brands and marketing initiatives for more than 20 acquired companies. Integrated and modernized sales enablement portals and marketing planning processes. Led content and recruiting efforts for the Ingenix Health Care Technology Conference, bringing together nearly 1000 attendees for thought leadership, user groups and training.

Led commercial value proposition and launch for new Ingenix service offerings, doubling marketing qualified leads and growing marketing-generated pipeline by 10x in first year. Strengthened brand reputation and visibility by positioning experts with CBS Early Show, USA Today, and numerous business and industry publications. Part of core team responsible for repositioning and relaunching the Ingenix brand.

Led global marketing programs for ADC Telecommunications (acquired by Commscope) during an intensive period of industry change. First marketer to earn ADC Chairman’s Club award for contributions to growth. Implemented global product launch process and marketed hundreds of technical products throughout their lifecycle, including the company’s entry into the fiber-to-the-home category that generated +$10M in new revenue during first year. Aligned brands and marketing efforts for more than 10 global acquisitions and divestitures. Led cooperative channel marketing programs that expanded sales through distributors, value-added resellers and consultants. Implemented account-based marketing initiatives to deepen relationships with top clients. Responsible for product naming and messaging, sales collateral, and demand generation across regions and industry segments. Strengthened reputation and demand through trade shows, executive events, technical seminars and road shows, including a unique mobile exhibit program in United States and Europe.

Led marketing programs for France and Germany-based test equipment business units of Wavetek (acquired by Viavi) targeting wireless, telecommunication and broadcast operators. Generated 15,000 sales leads annually through global campaigns and product launches that integrated advertising, sales collateral, direct marketing, digital, events, and communications.

Unified six business units under a master brand and led all marketing efforts including demand generation, sales collateral, events, and communications. Directed launch of the company’s first website, first sales automation platform, and first customer satisfaction program.