Laura Kalehoff Email and Phone Number
I'm an ever-curious content executive and dynamic brand steward with a proven record of fusing high-bar editorial and data-driven marketing expertise to create strategic storytelling that drives consumer action in a world of distractions.As a team leader, I'm known for using diplomacy and effervescence to motivate creatives building content in the lifestyle space. I have expertise in CPG, hospitality, healthcare, financial services and SaaS, and have worked with hundreds of Fortune 500 companies and iconic brands. I've launched a successful content agency, founded a content studio for a major publisher and served as editor-in-chief of two national magazines. I thrive in a cross-functional capacity in a future-minded organization that encourages collaboration and allows for creativity and big thinking. Outside work, I'm a paddle tennis player, interior design and real estate junkie, and lover of oddball documentaries and suspense novels!Leadership Highlights: As inaugural director of Hearst Magazines Digital Media content studio, grew branded content revenue from $8M to $18M in two years by elevating content in partnership with key advertisers such as L’Oreal, Macy’s, Maybelline, Nordstrom, Neutrogena and Unilever.Recruited, hired, and managed a super-star editorial team of 15 as editor-in-chief of the award-winning national magazines, Fit Pregnancy and Natural Health, moving the brands from LA to NYC. Launched a successful agency, increasing branded content revenue for TripleLift from $0 in 2018 to $3M+ in 2022 through bespoke, data-driven campaigns for blue-chip brands such as Starbucks, The Home Depot, Ford, State Farm and Rocket Mortgage
Linkwell Health
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Lead Content Strategist, Aetna MedicareLinkwell HealthVillage Of Pelham, Ny, Us
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Editorial Director | Head Of Content, Kalehoff CreativeKalehoff Creative Apr 2018 - PresentGreater New York City AreaLaunched this strategic storytelling agency that delivers high-impact content strategy, brand strategy, marketing strategy and copywriting for consumer and B2B brands, driving consumer action in a world of distraction. Lead a team of writers and editors to ideate and create editorial-quality website articles, SEO-optimized article collections, social media posts, ebooks, newsletters, email, landing pages and video; spanning tourism, tech, hospitality, wellness, food and beverage, auto, finance, SaaS.Clients include Hearst, NCSolutions, Trustpilot, Remedy Health, Linkwell Health, Weight Watchers, Playmaker, Dotdash Meredith, InSync Analytics, Spartan and more.Highlight: Execution of a 10-article campaign for a major Detroit automaker generated unaided brand awareness 4 times higher than benchmark and 54% of exposed audiences noted intent to purchase this brand in the future. -
Head Of Content, ContentdialTriplelift May 2018 - Feb 2023New York, New York, United StatesLead content development and end-to-end creative process for the first scalable, programmatic branded content solution from the world’s largest native advertising platform. Used AI, predictive analytics, real-time data and creativity to win business and create content campaigns that drive target audiences to action.Strategized and produced content for hundreds of brands, including Airshare, Alight, Arm & Hammer, City National Bank, Costa Rica Tourism, Ford, The Home Depot, HP, Las Vegas Convention + Visitors Authority, Porsche, Pure Michigan, Rocket Mortgage, State Farm, Welly and Woodford Reserve.Highlight: Produced a Thanksgiving 5-article campaign for a major CPG brand that exceeded benchmarks for average time spent (over 2x higher) generating strong awareness and consideration. Post-exposure, 91% of respondents in the Content Perception report survey were more likely to consider purchasing this brand. -
Editorial Director, Hearstmade Content AgencyHearst Magazines May 2015 - Apr 2018New York, New YorkFounded and led the in-house branded content agency within the national magazine company executing 200+ campaigns annually across 20+ digital properties, including Elle, Cosmopolitan, House Beautiful, Harper’s Bazaar, Marie Claire and Delish spanning beauty, fashion, food, tech and lifestyle.Dramatically elevated the aesthetic and quality of Hearst’s branded content, earning renewals from clients such as Chanel, L’Oreal, Macy’s, Maybelline, Nordstrom, Neutrogena, Rolex and Unilever. Created multi-media campaigns using data-driven insights, spanning digital articles, video and social media that drove powerful business results; one national retailer realized a 23% lift in brand opinion, a 20% lift in purchase intent and 20K increase in store visits.Established best practices, ethos, and efficient workflows for creating high-performing commercial content, shared across the organization and adopted by Hearst offices internationallyHired top-tier talent, establishing a full-service creative team of 15+ exceptional editors, art directors, business operation leads and talent managers, plus specialist contractors.Highlight: Created a culture of trust, creativity, and accountability with a 100% team member retention rate. -
Editor In Chief, Fit Pregnancy And Natural HealthA360Media Jul 2013 - Feb 2015New York, New York, United StatesSpearheaded the rebranding, redesign, and new content strategy for the parenting and wellness print and digital titles that resonated with Millennial audiences and prompted an acquisition by Meredith Corporation.Led brand positioning across print and digital through design, voice and coverage to resonate with modern moms and earth-conscious audiences, achieving 44% YOY jump in Fit Pregnancy’s gross audience; lowering the average age and raising average income by 30%Developed editorial strategy and generated buzz through events, celebrity publicity (such as Kourtney Kardashian, Daphne Oz, Alyssa Milano, Shailene Woodley, Evangeline Lilly and Emmy Rossum) and social media, increasing Fit Pregnancy readership by 15%Highlight: Doubled traffic to FitPregnancy.com from 4.5MM page views to 9MM within two years. -
Executive Editor, American BabyMeredith Jun 2010 - Jun 2013New York, NyExecuted and optimized the new editorial vision for this 2-million-circulation monthly title as the mag for Millennial moms-to-be and new momsPlanned edit calendar, created lineups, top-edited every page and established new editorial voice; worked closely with art department, planning shoots and reviewing layouts; top-edited ancillary registry guide sent to new subscribers, “Shop Till You Pop!”; Regular on-air expert for "Up to the Minute" on CBS and brand ambassador at industry eventsConceived and top edited content for Parents.com, including videos, slideshows and info graphics; established and refined workflow with Managing Editor to ensure each issue was produced on time and within budgetHighlight: Increased brand engagement by mining Meredith insights on moms to create "Just For You," a 12-page customized section for each stage of pregnancy and new motherhood -
Senior Editor, SelfConde Nast Jun 2005 - Jun 2010New York, NyLed production of cover, including overseeing cover meetings, analyzing cover-test results and refining cover linesConceived, assigned and edited “Love Your Month” section as well as major emotional wellness featuresEdited Editor-in-Chief's Yahoo Health blog (including “Foods That Fight Fat,” a post that was the #1 story for Yahoo Health in 2009) -
Features Editor, All YouTime Inc. Jun 2004 - Jun 2005New York, NyFounding Features Editor for launch of this brand created in partnership with Walmart; conducted and applied research to create columns and features on relationships, work and parenting that super-served this demographic, spurring the brand to success, making All You the top-selling magazine at Kroger, Publix and Walmart stores
Laura Kalehoff Education Details
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Magazine Journalism And English
Frequently Asked Questions about Laura Kalehoff
What company does Laura Kalehoff work for?
Laura Kalehoff works for Linkwell Health
What is Laura Kalehoff's role at the current company?
Laura Kalehoff's current role is Lead Content Strategist, Aetna Medicare.
What schools did Laura Kalehoff attend?
Laura Kalehoff attended Syracuse University.
Who are Laura Kalehoff's colleagues?
Laura Kalehoff's colleagues are Mohammed Hassan, Reza Mohammadpoor.
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