Laura Kalehoff
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Laura Kalehoff Email & Phone Number

Lead Content Strategist, Aetna Medicare at Linkwell Health
Location: Pelham, New York, United States 8 work roles 1 school
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Current company
Role
Lead Content Strategist, Aetna Medicare
Location
Pelham, New York, United States
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Who is Laura Kalehoff? Overview

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Laura Kalehoff is listed as Lead Content Strategist, Aetna Medicare at Linkwell Health, a company with 2 employees, based in Pelham, New York, United States. AeroLeads shows a matched LinkedIn profile for Laura Kalehoff.

Laura Kalehoff previously worked as Editorial Director | Head of Content, Kalehoff Creative at Kalehoff Creative and Head of Content, ContentDial at Triplelift. Laura Kalehoff holds Magazine Journalism And English from Syracuse University.

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Linkwell Health

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Profile bio

About Laura Kalehoff

I'm an ever-curious content executive and dynamic brand steward with a proven record of fusing high-bar editorial and data-driven marketing expertise to create strategic storytelling that drives consumer action in a world of distractions.As a team leader, I'm known for using diplomacy and effervescence to motivate creatives building content in the lifestyle space. I have expertise in CPG, hospitality, healthcare, financial services and SaaS, and have worked with hundreds of Fortune 500 companies and iconic brands. I've launched a successful content agency, founded a content studio for a major publisher and served as editor-in-chief of two national magazines. I thrive in a cross-functional capacity in a future-minded organization that encourages collaboration and allows for creativity and big thinking. Outside work, I'm a paddle tennis player, interior design and real estate junkie, and lover of oddball documentaries and suspense novels!Leadership Highlights: As inaugural director of Hearst Magazines Digital Media content studio, grew branded content revenue from $8M to $18M in two years by elevating content in partnership with key advertisers such as L’Oreal, Macy’s, Maybelline, Nordstrom, Neutrogena and Unilever.Recruited, hired, and managed a super-star editorial team of 15 as editor-in-chief of the award-winning national magazines, Fit Pregnancy and Natural Health, moving the brands from LA to NYC. Launched a successful agency, increasing branded content revenue for TripleLift from $0 in 2018 to $3M+ in 2022 through bespoke, data-driven campaigns for blue-chip brands such as Starbucks, The Home Depot, Ford, State Farm and Rocket Mortgage

Current workplace

Laura Kalehoff's current company

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Linkwell Health
Linkwell Health
Lead Content Strategist, Aetna Medicare
Village of Pelham, NY, US
Employees
2
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8 roles

Laura Kalehoff work experience

A career timeline built from the work history available for this profile.

Lead Content Strategist, Aetna Medicare

Village Of Pelham, NY, US

Editorial Director | Head Of Content, Kalehoff Creative

Current

Greater New York City Area

Launched this strategic storytelling agency that delivers high-impact content strategy, brand strategy, marketing strategy and copywriting for consumer and B2B brands, driving consumer action in a world of distraction. Lead a team of writers and editors to ideate and create editorial-quality website articles, SEO-optimized article collections, social media.

Apr 2018 - Present

Head Of Content, Contentdial

New York, New York, United States

Lead content development and end-to-end creative process for the first scalable, programmatic branded content solution from the world’s largest native advertising platform. Used AI, predictive analytics, real-time data and creativity to win business and create content campaigns that drive target audiences to action.Strategized and produced content for.

May 2018 - Feb 2023

Editorial Director, Hearstmade Content Agency

New York, New York

Founded and led the in-house branded content agency within the national magazine company executing 200+ campaigns annually across 20+ digital properties, including Elle, Cosmopolitan, House Beautiful, Harper’s Bazaar, Marie Claire and Delish spanning beauty, fashion, food, tech and lifestyle.Dramatically elevated the aesthetic and quality of Hearst’s.

May 2015 - Apr 2018

Editor In Chief, Fit Pregnancy And Natural Health

New York, New York, United States

Spearheaded the rebranding, redesign, and new content strategy for the parenting and wellness print and digital titles that resonated with Millennial audiences and prompted an acquisition by Meredith Corporation.Led brand positioning across print and digital through design, voice and coverage to resonate with modern moms and earth-conscious audiences.

Jul 2013 - Feb 2015

Executive Editor, American Baby

New York, NY

Executed and optimized the new editorial vision for this 2-million-circulation monthly title as the mag for Millennial moms-to-be and new momsPlanned edit calendar, created lineups, top-edited every page and established new editorial voice; worked closely with art department, planning shoots and reviewing layouts; top-edited ancillary registry guide sent.

Jun 2010 - Jun 2013

Senior Editor, Self

New York, NY

Led production of cover, including overseeing cover meetings, analyzing cover-test results and refining cover linesConceived, assigned and edited “Love Your Month” section as well as major emotional wellness featuresEdited Editor-in-Chief's Yahoo Health blog (including “Foods That Fight Fat,” a post that was the #1 story for Yahoo Health in 2009)

Jun 2005 - Jun 2010

Features Editor, All You

New York, NY

Founding Features Editor for launch of this brand created in partnership with Walmart; conducted and applied research to create columns and features on relationships, work and parenting that super-served this demographic, spurring the brand to success, making All You the top-selling magazine at Kroger, Publix and Walmart stores

Jun 2004 - Jun 2005
1 education record

Laura Kalehoff education

FAQ

Frequently asked questions about Laura Kalehoff

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What company does Laura Kalehoff work for?

Laura Kalehoff works for Linkwell Health.

What is Laura Kalehoff's role at Linkwell Health?

Laura Kalehoff is listed as Lead Content Strategist, Aetna Medicare at Linkwell Health.

Where is Laura Kalehoff based?

Laura Kalehoff is based in Pelham, New York, United States while working with Linkwell Health.

What companies has Laura Kalehoff worked for?

Laura Kalehoff has worked for Linkwell Health, Kalehoff Creative, Triplelift, Hearst Magazines, and A360Media.

Who are Laura Kalehoff's colleagues at Linkwell Health?

Laura Kalehoff's colleagues at Linkwell Health include Mohammed Hassan and Reza Mohammadpoor.

How can I contact Laura Kalehoff?

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What schools did Laura Kalehoff attend?

Laura Kalehoff holds Magazine Journalism And English from Syracuse University.

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