Laura Kane Email and Phone Number
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Accomplished communications leader with 25+ years of experience driving brand value, forging high-impact partnerships, and delivering measurable revenue growth. Proven ability to identify opportunities, solve complex challenges, and create award-winning, multi-channel programs. Expert in fostering relationships with policymakers, industry leaders, and media to amplify organizational reach and impact.Experienced at navigating Fortune 500 corporations and leading not-for-profits through strategic communications, I bring a deep understanding of branding, reputation management, and integrated marketing in diverse industries and operating environments.Areas of Expertise:Strategic Communications LeadershipMulti-Channel CampaignsReputation & Crisis ManagementMedia Relations & Influencer EngagementIntegrated Marketing & Content StrategyRevenue Generation & Operational Efficiency
Center For International Private Enterprise
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Chief Communications OfficerCenter For International Private Enterprise Nov 2022 - PresentWashington, Dc, UsDesign policies, training programs, implement a messaging framework and scalable designs to align messages across 100 countries and improve operational efficiencies.Implement tracking software to increase the effeciency of content production and improve the effectiveness of content.Building the organization's first internal communications department to improve engagement and connect colleagues in a remote environment to the mission and vision.
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Director Of CommunicationsNational Association Of Insurance Commissioners (Naic) Aug 2018 - Oct 2022Kansas City, Mo, UsReporting to the CEO, I led a rebranding initiative which included a website revision, new logo and a comprehensive brand identity.Developed the award-winning "What the Flood!" campaign, NAIC home inventory App and content marketing strategy which was adopted by many of the nation's insurance departments.Build a tracking system to monitor turnaround times of jobs, which resulted in the development of more efficient processes and better customer service. -
Svp & Chief Communications OfficerPublic Relations Society Of America (Prsa) Mar 2016 - Aug 2018New York, Ny, UsReported to the CEO and served on the senior management team for the nation's largest association for communications professionals. Drove the development of a content marketing and digital strategy that included introducing a digital community, membership app, and enhanced social media engagement.Increased professional development revenue by 65% through innovative digital strategies and introdcution of certificate programs. -
Svp, Global Head Of Media Relations And External AffairsMarsh Oct 2014 - Mar 2016New York, New York, UsReporting to the CMO, I managed external communications and media relations across 130 countries and 500 offices for Marsh, the largest of Fortune 500 Marsh and McLennan's companies. Established global media relations standards, increasing top-tier media coverage by 12% and expanding social media reach.Played a pivotal role in the cross-company marketing council, driving strategic initiatives and innovation across Marsh McLennan. -
Vice President Corporate CommunicationsAflac Feb 2003 - Oct 2014Columbus, Ga, UsReporting to the COO, part of the team that transformed Aflac's brand and grew brand awareness from 32% to 94% and boosted brand value from $904 million to $3.4 billion. Initatives included multichannel campaigns featuring iconic initiatives such as the Aflac Duck commercials, movie partnerships, media relations, social media engagement, and sponsorships.Led efforts to secure Aflac's placement on prestigious lists, including: World’s Most Ethical Companies (inaugural list), World’s Most Reputable Companies and FORTUNE’s Most Admired Companies.Managed high-profile challenges, including finding the new voice for the Aflac Duck, achieving over 1 billion media impressions and a 3% sales growth after nine quarters of declining sales.Created the “Aflac Way”, a comprehensive program to align employees and agents with company core values, enhancing engagement and brand loyalty during Aflac's 2005 rebranding. -
Senior Vice President CommunicationsMetro Atlanta Chamber Of Commerce Sep 2000 - Dec 2002Atlanta, Georgia, UsAs a senior communications professional reporting directly to the President, I led comprehensive marketing and communications initiatives to drive organizational growth and impact. Collaborated with the Board of Directors and senior leadership to develop a five-year strategic plan, focused on expanding business in Atlanta and supporting over 50,000 members.At the request of Atlanta CEOs, spearheaded the media relations strategy surrounding the NCAA’s Final Four Boycott. This initiative catalyzed a business-led effort that successfully removed the Confederate symbol from the Georgia state flag.Directed a pro-bono agency partnership to launch an integrated campaign positioning Atlanta as a leading hub for technology and innovation. The effort attracted 30 technology and biotech companies, driving over $201 million in investments to the region.Led a corporate rebranding initiative, introducing a new positioning statement, logo, website, and redesigned publications to modernize and unify the organization’s identity. -
Account Director, Vice President Account ServicesEuro Rscg Feb 1998 - Aug 2000Provided strategic direction, collaborated with the creative team and oversaw account management for Euro RSCG from 1999-2000 and for Nordenson Lynn from 1998-1999.Led the team that launched Intel’s first mobile site in 2000.Executed online strategies and oversaw creative production for Intel’s joint venture between Kodak and Intel.
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Director Of Marketing CommunicationsSunquest Information Systems Sep 1996 - Feb 1998Uk, Europe, North America And India, GbDirected and implemented the corporate and product branding strategies, employee communications, print and online advertising, IPO and investor relations and public relations efforts. Served as corporate spokesperson. Launched an integrated image campaign that resulted in a new corporate logo, positioning statement, trade show booth, print ads, annual report, and collateral. Produced the Company’s first annual report as a public company and oversaw financial analyst presentations and relations.Managed crisis communications efforts when the FDA shut down Sunquest’s lab product. -
Director Of Multimedia And Director Of International OperationsDisney Abc Television Group 1989 - 1996Burbank, California, UsPart of the team that managed and developed business opportunities to position ABC to take advantage of evolving platforms. This included; interactive television, pay-per-view, websites, locaton-based entertainment and digital television.Wrote the business strategy, negotiated deals, coded and launched ABC's first E-Commerce efforts. Was part of the team that launched abctelevison.com, abcnews.com and electionline.comPart of the team that developed the strategy and negotiated the deals to launch Japan Sports Channel (ESPN), and built the strategy to launch TV Japan.Managed ABC's consulting agreement with NHK. Grew the revenue to $1.3 million annually from $360,000. Working with the news division and international division to negotiate an additional $6-7 million annually through co-productions and distribution deals.Served as ABC's representative for international co-productions and partnerships with cable companies. Projects included: ABC news specials with Peter Jennings, Nightline’s Japan Town Hall Meetings, and Columbia Records Celebrates the Music of Bob Dylan.
Laura Kane Skills
Laura Kane Education Details
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Michigan State UniversityCommunication And Media Studies
Frequently Asked Questions about Laura Kane
What company does Laura Kane work for?
Laura Kane works for Center For International Private Enterprise
What is Laura Kane's role at the current company?
Laura Kane's current role is Strategic Communications Leader: Proven Results, C-Suite Expertise.
What is Laura Kane's email address?
Laura Kane's email address is lk****@****aic.org
What is Laura Kane's direct phone number?
Laura Kane's direct phone number is +170659*****
What schools did Laura Kane attend?
Laura Kane attended Michigan State University.
What skills is Laura Kane known for?
Laura Kane has skills like Corporate Communications, Media Relations, Integrated Marketing, Marketing Communications, Strategic Communications, Public Relations, Internal Communications, Crisis Communications, Press Releases, Marketing, Strategy, Social Media.
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