Laura Kane Email & Phone Number

Washington, Dc, Us

Design policies, training programs, implement a messaging framework and scalable designs to align messages across 100 countries and improve operational efficiencies.Implement tracking software to increase the effeciency of content production and improve the effectiveness of content.Building the organization's first internal communications department to improve engagement and connect colleagues in a remote environment to the mission and vision.

Kansas City, Mo, Us

Reporting to the CEO, I led a rebranding initiative which included a website revision, new logo and a comprehensive brand identity.Developed the award-winning "What the Flood!" campaign, NAIC home inventory App and content marketing strategy which was adopted by many of the nation's insurance departments.Build a tracking system to monitor turnaround times of jobs, which resulted in the development of more efficient processes and better customer service.

New York, Ny, Us

Reported to the CEO and served on the senior management team for the nation's largest association for communications professionals. Drove the development of a content marketing and digital strategy that included introducing a digital community, membership app, and enhanced social media engagement.Increased professional development revenue by 65% through innovative digital strategies and introdcution of certificate programs.

New York, New York, Us

Reporting to the CMO, I managed external communications and media relations across 130 countries and 500 offices for Marsh, the largest of Fortune 500 Marsh and McLennan's companies. Established global media relations standards, increasing top-tier media coverage by 12% and expanding social media reach.Played a pivotal role in the cross-company marketing council, driving strategic initiatives and innovation across Marsh McLennan.

Columbus, Ga, Us

Reporting to the COO, part of the team that transformed Aflac's brand and grew brand awareness from 32% to 94% and boosted brand value from $904 million to $3.4 billion. Initatives included multichannel campaigns featuring iconic initiatives such as the Aflac Duck commercials, movie partnerships, media relations, social media engagement, and sponsorships.Led efforts to secure Aflac's placement on prestigious lists, including: World’s Most Ethical Companies (inaugural list), World’s Most Reputable Companies and FORTUNE’s Most Admired Companies.Managed high-profile challenges, including finding the new voice for the Aflac Duck, achieving over 1 billion media impressions and a 3% sales growth after nine quarters of declining sales.Created the “Aflac Way”, a comprehensive program to align employees and agents with company core values, enhancing engagement and brand loyalty during Aflac's 2005 rebranding.

Atlanta, Georgia, Us

As a senior communications professional reporting directly to the President, I led comprehensive marketing and communications initiatives to drive organizational growth and impact. Collaborated with the Board of Directors and senior leadership to develop a five-year strategic plan, focused on expanding business in Atlanta and supporting over 50,000 members.At the request of Atlanta CEOs, spearheaded the media relations strategy surrounding the NCAA’s Final Four Boycott. This initiative catalyzed a business-led effort that successfully removed the Confederate symbol from the Georgia state flag.Directed a pro-bono agency partnership to launch an integrated campaign positioning Atlanta as a leading hub for technology and innovation. The effort attracted 30 technology and biotech companies, driving over $201 million in investments to the region.Led a corporate rebranding initiative, introducing a new positioning statement, logo, website, and redesigned publications to modernize and unify the organization’s identity.

Provided strategic direction, collaborated with the creative team and oversaw account management for Euro RSCG from 1999-2000 and for Nordenson Lynn from 1998-1999.Led the team that launched Intel’s first mobile site in 2000.Executed online strategies and oversaw creative production for Intel’s joint venture between Kodak and Intel.

Uk, Europe, North America And India, Gb

Directed and implemented the corporate and product branding strategies, employee communications, print and online advertising, IPO and investor relations and public relations efforts. Served as corporate spokesperson. Launched an integrated image campaign that resulted in a new corporate logo, positioning statement, trade show booth, print ads, annual report, and collateral. Produced the Company’s first annual report as a public company and oversaw financial analyst presentations and relations.Managed crisis communications efforts when the FDA shut down Sunquest’s lab product.

Burbank, California, Us

Part of the team that managed and developed business opportunities to position ABC to take advantage of evolving platforms. This included; interactive television, pay-per-view, websites, locaton-based entertainment and digital television.Wrote the business strategy, negotiated deals, coded and launched ABC's first E-Commerce efforts. Was part of the team that launched abctelevison.com, abcnews.com and electionline.comPart of the team that developed the strategy and negotiated the deals to launch Japan Sports Channel (ESPN), and built the strategy to launch TV Japan.Managed ABC's consulting agreement with NHK. Grew the revenue to $1.3 million annually from $360,000. Working with the news division and international division to negotiate an additional $6-7 million annually through co-productions and distribution deals.Served as ABC's representative for international co-productions and partnerships with cable companies. Projects included: ABC news specials with Peter Jennings, Nightline’s Japan Town Hall Meetings, and Columbia Records Celebrates the Music of Bob Dylan.