Laura Good

Laura Good Email and Phone Number

Growth Marketing @ XOi | Customer-Centric B2B SaaS Marketing Leader | Demand Generation | Product Marketing | Focus on the journey, not the destination. @ XOi
Laura Good's Location
Chicago, Illinois, United States, United States
About Laura Good

For the past 10+ years, I have helped b2b technology companies connect to new markets through innovative technology platforms and services. I specialize in the creation of targeted marketing campaigns that acquire, retain, and grow high-value customers. My experience includes work at the intersection of SaaS, Home Services, and Commercial Real Estate. The experience I've gained working in fast-paced, cross-functional environments has taught me that the ability to be flexible is a characteristic second to none. I am enthusiastic, driven, and accustomed to working under tight deadlines. My experience integrating marketing strategies with sales, product, and customer success teams has forced me to think like a solutions-oriented sales executive with the objectivity of a brand manager to increase proven value for the customer and the company. I believe opportunities increase when you help others win.

Laura Good's Current Company Details
XOi

Xoi

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Growth Marketing @ XOi | Customer-Centric B2B SaaS Marketing Leader | Demand Generation | Product Marketing | Focus on the journey, not the destination.
Laura Good Work Experience Details
  • Xoi
    Growth Marketing
    Xoi Jul 2023 - Present
    Nashville, Tennessee, Us
    The only digital tool a technician needs on a job site, XOi connects people, from all parts of a field service ecosystem, with the equipment they service. We go beyond the capabilities of standard field service app technology to deliver an AI-powered communication tool that will completely transform your business.
  • Servicetitan
    Sr Marketing Manager
    Servicetitan Aug 2022 - Feb 2023
    Glendale, Ca, Us
    ServiceTitan is a cloud-based software platform built to power trades businesses. The company’s end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.
  • Schedule Engine
    Marketing Director
    Schedule Engine Mar 2022 - Jul 2022
    Lancaster, Pennsylvania, Us
  • Schedule Engine
    Senior Marketing Manager
    Schedule Engine Nov 2020 - Mar 2022
    Lancaster, Pennsylvania, Us
    In today’s on-demand world customers don’t wait. If you aren’t booking appointments around the clock, you’re losing out on business. Schedule Engine’s live voice, chat, and customizable online booking services make it easy for home service contractors to deliver a convenient, reliable customer experience and book more qualified jobs – anytime, night or day.
  • Homebase
    Head Of Marketing
    Homebase Jun 2018 - Mar 2020
    Kansas City, Missouri, Us
    Homebase is an intelligent apartment management platform that simplifies the management of critical functions in the tenant / landlord relationship, while unlocking the power of the Internet of Things and building automation.
  • Homebase
    Marketing Director
    Homebase Jan 2016 - Jun 2018
    Kansas City, Missouri, Us
  • Future Of Living Podcast
    Content Developer
    Future Of Living Podcast Jul 2018 - Feb 2020
    This is the Future of Living, a podcast that explores how people connect to the places they live with technology. In this series we dive into the latest Internet of Things (IoT) and smart living technologies, trends affecting the spaces and places that make up smart cities, and new ways for managing life as more and more of the things around us get connected.
  • Think Big Partners
    Marketing Director
    Think Big Partners Jan 2016 - Sep 2018
    Kansas City, Mo, Us
    Think Big Partners is a technology-focused incubator and innovation lab for entrepreneurs and large companies. Think Big Partners seeks out high potential entrepreneurs, emerging technologies and Internet of Things (IoT) solutions and provides professional services and support to rapidly commercialize promising ideas into the marketplace.
  • Think Big Partners
    Digital Marketing Manager
    Think Big Partners Aug 2011 - Dec 2015
    Kansas City, Mo, Us
  • Think Big Partners
    Summer Associate
    Think Big Partners Jun 2011 - Aug 2011
    Kansas City, Mo, Us
    As a summer associate at Think Big Partners, I worked on online marketing projects for Think Big Partners and their client companies. I actively updated and managed accounts across multiple social media platforms and interacted with innovative companies and entrepreneurs such as Bill Rancic, Google Fiber and Zaarly.
  • Inboun
    Community Manager
    Inboun Oct 2011 - May 2015
    Kansas City, Mo, Us
    As the digital community manager at Inboun, I developed, integrated and executed effective content strategy for progressive companies and innovative startups. In addition, I managed client service and the Inboun content team to include copywriters, designers and social media account managers.

Laura Good Skills

Online Marketing Digital Marketing Social Media Marketing Marketing Social Media Integrated Marketing Marketing Strategy Web Analytics Entrepreneurship Account Management Crm Start Ups Affiliate Marketing Email Marketing Startup Marketing Analytics B2b Web Marketing

Laura Good Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Business Administration; Marketing
  • St. Teresa'S Academy
    St. Teresa'S Academy

Frequently Asked Questions about Laura Good

What company does Laura Good work for?

Laura Good works for Xoi

What is Laura Good's role at the current company?

Laura Good's current role is Growth Marketing @ XOi | Customer-Centric B2B SaaS Marketing Leader | Demand Generation | Product Marketing | Focus on the journey, not the destination..

What is Laura Good's email address?

Laura Good's email address is lg****@****tan.com

What schools did Laura Good attend?

Laura Good attended University Of Missouri-Columbia, St. Teresa's Academy.

What skills is Laura Good known for?

Laura Good has skills like Online Marketing, Digital Marketing, Social Media Marketing, Marketing, Social Media, Integrated Marketing, Marketing Strategy, Web Analytics, Entrepreneurship, Account Management, Crm, Start Ups.

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