Laura Kippen, Ph.D. Email & Phone Number

I am a highly experienced and dedicated marketing research professional with deep & diverse skills. I am a creative problem solver applying my skills to the design of research and its strategic utilization for my clients business issues. My studies employ a variety of qualitative and quantitative methodologies and techniques and they range across multiple industries. I have over 20 years of custom primary market research experience, including strategic and tactical planning, consulting, and teaching. I have directed the quantitative research departments for three major research companies where I was responsible for expanding research capabilities, maintaining research quality and integrity, and new business development. I have a Ph.D. from The Ohio State University with primary emphasis in experimental economics, statistics, consumer behavior and marketing.Specialties: Custom primary quantitative and qualitative research with a specialty in advanced analytics as it is applied to: All things optimization including new product/s, line, portfolio & pricing, brand equity, brand initiatives, user experience (UX), forecasting, segmentation, satisfaction, loyalty, & retention, program evaluation. B to B and B to C Industry experience: All things pharmaceuticals and healthcare (Pharmaceuticals, Biotech, Diagnostics and Medical/Surgical Equipment, Outcomes, Provider and Health Plans) Consumer Package Goods (CPG), Hospitality & Leisure, Food Service, Entertainment, Manufacturing, Financial services, High Tech, Associations, Not-for-profits, and Agriculture.

Listed skills include Segmentation, Marketing Research, Qualitative Research, Customer Insight, and 42 others.