As the Head of Brand Marketing for Mr Green Latvia, a brand under William Hill, I am responsible for all the marketing activities for one of the leading online gambling platforms in the country. With over 10 years of experience in marketing, I have a proven track record of launching and managing successful marketing campaigns, both online and offline, across various industries, including Fintech, Startup, and Gambling.My core competencies include B2C marketing, online marketing, Facebook Ads Manager, CRM, SEO, PPC, CRO, PR, affiliate, and e-commerce. I also have extensive knowledge and skills in brand building, product development, data analysis, digital transformation, and people management. My mission was to drive growth and brand awareness for Mr Green Latvia, while ensuring customer satisfaction and loyalty. I am passionate about innovation, creativity, and excellence in marketing, and I always seek to learn and improve my professional skills and expertise.
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Head Of Brand Marketing MrgreenWilliam Hill Apr 2022 - Jan 2024London, England, GbFull responsibility for Mr. Green brand in Latvia. Part of Latvia Management team. • All marketing activities carrying Mr Green brand to build recognition in the market with the aim of new customer acquisition.• CRM: existing customers communication for retention and for development• Plan, develop, manage, analyze, and improve marketing activities.• Analyzing customer acquisition methods and identifying areas to maximize the ways to increase profitability.• Collaborate with the external suppliers/partners to ensure all product development or enhancements for the digital business.• Improve visual and textual materials according to the brand guidelines.• Creative agency pitch, coordination. • Production of new commercial materials and YouTube show from concept idea to launch and analysis.• Working closely with other departments locally and in group. -
Marketing ManagerIpf Digital Apr 2017 - Jun 2021Tallinn, Head Office For Ipf Digital, Ee• Managing the marketing sales strategy both digital and offline (heavily weighted to online).• Lead and own the roll out of the marketing approach for IPF Digital in Latvia inc. plans & budgeting.• Analysing customer acquisition methods and identifying areas to maximise the ways to increase profitability.• Responsible for the marketing campaign management – design and execution for the digital business.• Working with the product development function to ensure all product development or enhancements for the digital business.• Responsible for content marketing, CRM, SEO, PPC, CRO, PR, affiliate,e-commerce.• Brand building (kreditbriviba), mobile wallet (Creditea) etc, support the Brand (Credit24).• Google Analytics measurement tracking - make sure that everything is tracked.• Improving customer experience.• Manage commercial agreements with external (creative/strategic) agencies to ensure the digital brand receives good value.Part of Latvia Management team. Marketing strategy and lead for IPF Digital Latvia brand Credit24 (3 employees + external partners). IPF digital is a FinTech that develops and operates a big data based global financial platform for real-time scoring and lending services. -
Klondaika Marketing ManagerSia Furors Sep 2016 - Apr 2017• Responsible for all marketing activities overall look and feel of the Klondaika brand.• Marketing lead for branch Casino Managers (30 branches) to plan and successfully execute promotions andmarketing campaigns within each casino.• Digital marketing (SMM, online marketing, promotion & campaign management), CRM.• Development & monitoring of marketing plans and budgeting.• Organizing a launch of new casino branches.• Implementation of new Casino Management System (Nexio).• Daily data monitoring and analysis within quick action plan to improve, fulfill results.• Campaign promotion and event management.Marketing Manager for land-based casino's and bar's. Marketing manager for Klondaika means the responsibility of all marketing activities in relation to both new and all existing customers. Process customers based on customers types, psychological habits and other relevant criteria.The work includes everything from planning to execution and analysis / evaluation of the various campaigns. -
Marketing ManagerEcr Baltic Jul 2012 - Apr 2017Riga, Lv• ECR Baltic Forum 2012 - 2016 coordination.• Events and other expenses planning, processing and sale.• Responsible for strategic marketing, PR for companies events.• Direct Client Service.• CRM system coordination.• Creating and updating web page and social networks.About the company:ECR Baltic is a loc al ECR initiative in the Baltic States - Estonia, Latvia, and Lithuania. It is non- commercial, non-profit voluntary and informal partnership set up in 2007 to provide cooperation platform, and promote and educate Business community in the Baltics about Efficient Consumer Response and the benefits it brings.ECR Baltic provides you with opportunities to:› network and share experience with colleagues and trading partners;› participate in working groups, seminars, trainings;› access ECR working papers and industry updates;› pilot projects and take part in strategic planning of FMCG sector.ECR Baltic is a member of ECR EuropeECR Europe is a collaborative retailer-manufacturer platform with a mission “to fulfil consumer wishes better, faster and at less cost”. It is a non-profit organisation which aims to help retailers and manufacturers in the FMCG sector to drive supply chain efficiencies and deliver business growth and consumer value. Since November 2010, ECR Europe is the regional platform for collaboration of the Global Consumer Goods Forum. -
Marketing ManagerAtea Latvia 2015 - Sep 2016Riga, Lv• Staff motivation, control- consistently achieving and surpassing KPI’s• Market analysis, segmentation.• Campaign implementation from start till the end within data analysis.• Digital marketing – SMM, WP, PR, Google analytics.• Representing company to the public and business organizations.• Coordination and development of CRM systemAbout the company: Atea is the leading Nordic and Baltic supplier of IT infrastructure with approximately 6,800 employees. Atea is present in 89 cities in Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia. Atea delivers IT products from leading vendors and assist its customers with specialist competencies within IT infrastructure services with its approximately 4,000 consultants and 6,500 technology certifications.
Laura Konstantinova Education Details
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Rīgas Tehniskā Universitāte (Riga Technical University)Entrepreneurship And Management -
Rīga Stradiņš UniversityLaw -
Latvijas UniversitateGeneral -
Università Di TrentoGeneral -
Riga Secondary School Nr 49Diploma Of General Secondary Education
Frequently Asked Questions about Laura Konstantinova
What is Laura Konstantinova's role at the current company?
Laura Konstantinova's current role is Head of Marketing at Mr Green Latvia.
What schools did Laura Konstantinova attend?
Laura Konstantinova attended Rīgas Tehniskā Universitāte (Riga Technical University), Rīga Stradiņš University, Latvijas Universitate, Università Di Trento, Riga Secondary School Nr 49.
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