Laura Kovacs Email and Phone Number

• Managed over $20MM in client investment through omnichannel media campaigns to drive growth and results for brands in CPG, financial, political, QSR, retail, telecommunications and travel verticals.• Effectively communicated Zeta Global’s value proposition within programmatic ecosystem to assist with growth of current and prospective client accounts.

• Primary day-to-day contact on Fortune 100 clients communicating campaign performance and optimization strategies to drive incremental revenue.• Developed and presented quarterly business reviews, providing analytical insights to inform business decisions.

• Created and executed integrated marketing plans across client accounts in travel, tourism and hospitality vertical totaling over $10MM. • Uncovered client needs and developed media recommendations to achieve overarching business goals.• Led weekly status meetings with account service teams to facilitate cross departmentcommunication.

• Fostered and maintained relationships with media partners across, display, social, native, video and cross-device companies to develop strategic solutions for clients.

• Responsible for media buying across all channels on client roster, including Bermuda Tourism Authority, Delaware North hotel properties, Terranea Resort and The Beaches of Fort Myers & Sanibel. • Department lead in the implementation of social media buying. Trained team members onFacebook business manager to create Facebook and Instagram campaigns.• Developed RFPs for specific campaign initiatives outlining campaign goals and KPIs.

• Responsible for the execution of media plans into market including, digital, social, TV, radio and out-of-home.• Managed vendor relationships to assist with implementation of campaign strategies.• Tracked media expenditures and balanced spend to deliver campaigns within budget.