Laura Richard Email & Phone Number

Toronto, Ontario, Canada

Level5 is a leading strategy and transformation consulting firm that helps our clients achieve profitable growth and a superior ROI by leveraging the power of their brand. We believe that a brand is the "Value of a Promise Consistently Kept."™The right promise generates clarity and alignment to our client’s business system – its people, processes, technologies and customer experiences. The right promise, consistently kept, can drive sustainable competitive advantage and profitable growth. Since our inception in 2002, we’ve partnered with over 350 clients across B2B, B2C, government and not-for-profit sectors in Canada, the U.S. and other parts of the globe to unlock profitable growth and competitive advantage through the lens of their brand.In my role as Principal I am responsible for delivering actionable insights that lead to powerful outcomes in the areas of:• Business and strategic planning• Brand positioning and innovation• Customer and Employee Experience• Organization culture• Executive and team facilitation• Partnership frameworks, negotiations and management

Toronto, Canada Area

TACK10 is a Certified “B” Corporation and an award-winning professional services firm. We are dedicated to providing a comprehensive set of integrated services that produce unparalleled, quantifiable results against corporate objectives. Recognizing the need to bring formalization to the identification, management and measurement of strategic partnerships, TACK10 pioneered Partnership Ecosystems-as-a-Service™. Working with clients to break free from the shackles of conventional business systems, TACK10 leverages its Nine Core Value Drivers of Partnership Ecosystems™ both in project delivery and on behalf of clients to deliver against a broad range of business objectives with a focus on incremental revenue growth and embedded purpose. As a for profit business, TACK10 believes it is our role to have a positive impact in the communities in which we operate. The ethos of this manifests through a commitment to:People | Purpose | Profit TACK10's consulting practice merged into Level5 Strategy April 2021.

Toronto, Canada Area

Rejoined the LANG team to lead a key project for the company with UP Express, a division of Metrolinx. Developed the strategic partnership structure and initiated an Expression of Interest process generating unprecedented interest from the Canadian corporate market in a new, government property. Successfully secured multi-year, Founding level partnerships with CIBC, Cisco, Deloitte and Rogers Communications.

Toronto, Ontario

Year one focused on change management and putting in place the sponsorship structure that would allow for future success and growth. Year two the new structure was activated against and corporate sponsorship grew by 182%. Secured largest partnership in the organization’s history through the development of a customized program and expansion of the organization’s signature event to the partner’s priority market. Ideated and negotiated innovative partnerships with leading global companies including PotashCorp, RBC, TELUS, Medicis Pharmaceutical, Disney, AOL, Campbell’s, Second Cup, DHL, Coca-Cola and James Richardson & Sons Ltd. Holistic partnership benefits included event based activations, consumer promotions, traditional advertising, social media, employee engagement and client hosting.

Toronto, Canada Area

Developed corporate sponsorship/social responsibility strategies and activation programs for Canadian corporations to achieve marketing objectives and drive measurable ROI. Clients included Shell Canada (Environmental CSR program), Canadian Pacific Railway (Olympics, CSR program), CIBC (Pan Am Games, Sponsorship strategy), and Nissan Canada (CFL, Cirque du Soleil).Provided marketing consultation and sponsorship sales services to a portfolio of properties including the Woodbine Entertainment Group, Luminato, Free the Children, Scarborough Hospital Foundation, and Canadian Sport Center Ontario. Enabled clients to maximize sponsorship revenue through effective sponsorship strategies that included asset valuations, needs/marketplace analyses, the development of new assets and innovative packaging and pricing tactics. Developed and managed integrated corporate marketing programs with numerous agencies (promotional, PR, traditional advertising, digital, media buying).

Corporate Sustainability In The 21St Century

Bachelor Of Science, Kinesiology & Health Sciences, Graduated Summa Cume Laude