Laura Kroth Email & Phone Number

San Clemente, Ca, Us

San Diego, Ca, Us

Led the marketing strategy for a Quick-Service Restaurant chain with 35 locations across four states, resulting in a 15% YOY sales increase. This growth underscored the effectiveness of our targeted omnichannel efforts, which directly contributed to the brand’s expanding market presence.Managed a social and digital agency, overseeing all menu launches, promotions, and local store marketing plans. These initiatives were critical in generating $20M in revenue from a $350K paid media budget, achieving an outstanding 5443% ROAS. Additionally, the successful launch of 12 new restaurants drove a 25% increase in website traffic and a 52% boost in online orders, reinforcing our brand’s visibility and consumer engagement.Enhanced customer loyalty by launching a referral program, which led to a 300% increase in subscribers and an 18% lift in average ticket size. This initiative played a pivotal role in driving repeat business and maximizing customer lifetime value.Formed strategic partnerships with major brands like DoorDash and Coca-Cola, enhancing brand credibility and market reach. Led a comprehensive rebranding initiative, including a new mobile app and website launch, ensuring the brand’s alignment with modern consumer expectations and technological trends.

A family entertainment center serving food and fun to millions of guests every year. Managed the marketing programs and group events for their 14 locations throughout California, Oregon, and Nevada. Responsible for hiring and managing senior, mid-level group sales managers, marketing managers, creative teams, and third-party agencies. Directed store promotions, branding, and outside events, to increase sales, average ticket, and guest counts. Responsible for the execution of the annual marketing/media plan, including new builds and pre-opening events.

Newport Beach, Ca, Us

Directed and tracked the success of advertising, e-commerce, and promotional campaigns for a portfolio of branded hotels. Hired and trained each property's sales teams and established annual booking goals & budgets. Oversaw the revenue management process to ensure effective inventory distribution and pricing strategy across all channels.