Laura Seifert Email & Phone Number

Bel Air, MD, US

Baltimore, Maryland Area

• Execute comprehensive marketing mix and drive creative strategy across channels achieving 40% YoY growth. Direct product development strategy and drive positioning, pricing, and lifecycle for product lines. Generated.
• Plan & execute marketing operations budget
• Open(ed) & cultivate U.S. distribution & key channel partnerships
• Identified & won Sam’s Club Drop Ship business launching mid-2022
• First marketing team member; responsible for the hiring, training, and performance evaluations of entire team
• Vet, hire & manage contracted vendors such as public relations

Timonium, MD

• Created, developed, managed, & executed all branding and go-to-market campaigns across B2B. B2C. B2B2C channels. Managed all Key Account marketing spend for Top 20 Customers upwards of $200k. Responsible for $1.2M.
• Directed ad agency & lead annual brand creative campaign development
• Creative Director for all collateral assets and product imagery for cohesive brand storytelling that elevated the brand throughout North America
• Wrote & lead RFP search for public relations firm
• Executed annual domestic Sales Advisory Council meetings
• Created & presented custom training programs & materials

Baltimore, Maryland Area

• Created, developed, and filed all CMS regulated member facing documents for 68 Medicare-Advantage plans and 6 Medicaid plans. Implementation team member for STAR+PLUS Medicaid Expansion and 3 Bravo Health Advanced Care.
• Supervised enterprise team of 7
• Worked directly with senior leadership & attended monthly executive sales summit meetings

Baltimore, MD

• Hired to supplement the Director of Marketing’s efforts in public relations for the college.
• Wrote and proofed press releases and copy for all publications, including the alumni newsletter, letters, signage, and the website
• Disseminated information to media and handled all media inquiries (average inquiries: ~five/month)
• Arranged and managed monthly coverage in the Baltimore Sun – Cooking 101
• Managed and updated the College's website
• Coordinated events

Certificate, Women In Leadership

Bachelor, Corporate Communications

Activities and Societies: Division III Lacrosse: won Coaches Award (2005, 2006), IWLCA Academic All American (2005, 2006), Middle Atlantic.

Masters, Contemporary Communication

High School Diploma