Laura Summers Email & Phone Number

Bracknell, Gb

Laura is a Marketing Mentor who is passionate about helping small businesses to grow. She has 20+ years of marketing experience working both brand and agency side. As well as 10 years as a blogger and content creator. She classes Instagram as her happy place. Laura is a strong believer in strategy, not tactics and teaches small business owners how to build their brand and reach their ideal customer. A lover of social media, Laura also runs regular social media workshops and… Show more Laura is a Marketing Mentor who is passionate about helping small businesses to grow. She has 20+ years of marketing experience working both brand and agency side. As well as 10 years as a blogger and content creator. She classes Instagram as her happy place. Laura is a strong believer in strategy, not tactics and teaches small business owners how to build their brand and reach their ideal customer. A lover of social media, Laura also runs regular social media workshops and social strategy training days. She aims to simplify social media for business owners and show them how to make it work for them and engage with their community. She also has a bit of a penchant for a reel. Show less

Bracknell, Berkshire, Uk

Editor and owner parenting & lifestyle blog.Finalist in the Working Parent Blogger of the Year in the Mum and Working Awards in association with Natwest 2018. Finalist in the Inspire Category for the BritMums Brilliance in Blogging Awards 2019. Laura has appeared in The Daily Mail, Berkshire Life Magazine and Bracknell News as well as been a guest on BBC Berkshire Radio. Participated in the government’s Roadmap on Equality for women 2019 at… Show more Editor and owner parenting & lifestyle blog.Finalist in the Working Parent Blogger of the Year in the Mum and Working Awards in association with Natwest 2018. Finalist in the Inspire Category for the BritMums Brilliance in Blogging Awards 2019. Laura has appeared in The Daily Mail, Berkshire Life Magazine and Bracknell News as well as been a guest on BBC Berkshire Radio. Participated in the government’s Roadmap on Equality for women 2019 at WestminsterExperienced at working on bespoke campaigns and has worked with the following leading brands including Quinny, Sofology, Wayfair, Matalan, The Lexicon, Trespass, Millets, Yoshi Bags, Maxi-Cosi and The Disney Store. Participated in video campaigns with Smith and Nephew and Mindful Chef. Show less

Bracknell, England, United Kingdom

Responsible for the strategic growth and development of www.mintvelvet.co.uk

Managed BT Fresca's Online Marketing Services team. Worked with some of the UK's leading fashion & high street retailers. Primary focus helping clients to drive and retain website traffic, delivering value adding services to help grow ecommerce revenue streams. Looking at site conversion, marketing strategy, CRM, email & customer retention programme, social media, analytics and copywriting.

• Brand restructure resulted in e-commerce focused role. • Manage multiple e-commerce channels for the brand. • Key focus: marketing strategy, day to day running & overall customer journey.• Key contact for commercial partners.• Work on strategic projects: new channel launches, web releases, website redesigns & platform upgrades. • Manage on-line marketing strategy: plan & implement web content, segmented email campaigns & database management. • Manage Principles’… Show more • Brand restructure resulted in e-commerce focused role. • Manage multiple e-commerce channels for the brand. • Key focus: marketing strategy, day to day running & overall customer journey.• Key contact for commercial partners.• Work on strategic projects: new channel launches, web releases, website redesigns & platform upgrades. • Manage on-line marketing strategy: plan & implement web content, segmented email campaigns & database management. • Manage Principles’ account card scheme. • Own promotional calendar & critical path for revenue generating campaigns & events. • Plan customer acquisition & retention strategy.• Write and edit all on-line marketing copy & direct mail. • Manage SEO & SEM strategy.• Escalation point for all serious issues & management of web problems. • Analyse campaign ROI, for future planning & recommendations. • Responsible for department budget management.• Team leader, two direct reports. Show less

• Managed dynamic marketing team, 4 direct reports• Responsible for development & implementation of brand marketing strategy with strong e-commerce bias.• Key areas of responsibility: o On-line customer journeyo On-line contento Email marketing & segmentationo Web packaging o SEM and SEO strategy.o Brand account card schemeo Database managemento Direct mail campaignso Regional, concession & international marketingo Store opening… Show more • Managed dynamic marketing team, 4 direct reports• Responsible for development & implementation of brand marketing strategy with strong e-commerce bias.• Key areas of responsibility: o On-line customer journeyo On-line contento Email marketing & segmentationo Web packaging o SEM and SEO strategy.o Brand account card schemeo Database managemento Direct mail campaignso Regional, concession & international marketingo Store opening activityo Print & production buy processo Radio advertisingo Copywriting of all brand collateral.o Critical path management.• Key contact for strategic partners and suppliers. • Management of all escalations. Show less

• Managed the day to day running of the Principles’ website, key responsibilities included:o Writing content & weekly newsletter.o Liaising with web design teams to ensure site was regularly updated.o Monitor and planning of newsletter targeting o Ensuring the right product was allocated to the website o Organising internet photo shootso Management of internet promotional calendar. • Other responsibilities:o Management of purchase order system, regional marketing… Show more • Managed the day to day running of the Principles’ website, key responsibilities included:o Writing content & weekly newsletter.o Liaising with web design teams to ensure site was regularly updated.o Monitor and planning of newsletter targeting o Ensuring the right product was allocated to the website o Organising internet photo shootso Management of internet promotional calendar. • Other responsibilities:o Management of purchase order system, regional marketing activity, marketing packages for new store openings & editor of in-house magazine. Show less

• Wrote all visual communications for store & head office staff. • Worked closely with graphic designers developing store graphics. Liaised with suppliers, negotiating quotes and briefing in print requirements.

• Responsible for the distribution £300,000 stock weekly for the womenswear & accessories departments.