Laura Summers work email
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Laura is a Marketing Mentor who is passionate about helping small businesses to grow. She has 20+ years of marketing experience working both brand and agency side. As well as 10 years as a blogger and content creator. She classes Instagram as her happy place. Laura is a strong believer in strategy, not tactics and teaches small business owners how to build their brand and reach their ideal customer. A lover of social media, Laura also runs regular social media workshops and social strategy training days. She aims to simplify social media for business owners and show them how to make it work for them and engage with their community. She also has a bit of a penchant for a reel. As a blogger, throughout her career, Laura was regularly listed in the top 100 of UK parenting blogs. She was a Finalist in the Working Parent Blogger of the Year in the Mum and Working Awards in association with Natwest. In 2019 she was a Finalist in the Inspire Category for the BritMums Brilliance in Blogging Awards. In 2019 she participated in the government’s Roadmap on Equality for women and is passionate about equal rights for women and working parents. Some of the brands Laura has worked with as an Online Marketing Manager include:• Principles• Mint Velvet• Jane Norman• Great Little Trading Company• Whistles and moreSome of the brands Laura has worked with as a Blogger and Content Creator Laura include:• Sofology• Wayfair • Matalan• Aldi • The Disney Store• Natwest• Yours Clothing• The Lexicon• Cotton Traders and moreAs well as working on video campaigns for Smith and Nephew, Mindful Chef and a UGC content campaign with The Oracle Shopping Centre.Laura is available for workshops, training, speaking at events and as a podcast guest.
Freelance
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Award Nominated BloggerFreelanceBracknell, Gb
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Marketing Mentor & Social Media ExpertFreelance Mar 2023 - PresentLaura is a Marketing Mentor who is passionate about helping small businesses to grow. She has 20+ years of marketing experience working both brand and agency side. As well as 10 years as a blogger and content creator. She classes Instagram as her happy place. Laura is a strong believer in strategy, not tactics and teaches small business owners how to build their brand and reach their ideal customer. A lover of social media, Laura also runs regular social media workshops and… Show more Laura is a Marketing Mentor who is passionate about helping small businesses to grow. She has 20+ years of marketing experience working both brand and agency side. As well as 10 years as a blogger and content creator. She classes Instagram as her happy place. Laura is a strong believer in strategy, not tactics and teaches small business owners how to build their brand and reach their ideal customer. A lover of social media, Laura also runs regular social media workshops and social strategy training days. She aims to simplify social media for business owners and show them how to make it work for them and engage with their community. She also has a bit of a penchant for a reel. Show less
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Award Nominated BloggerFreelance Feb 2015 - PresentBracknell, Berkshire, UkEditor and owner parenting & lifestyle blog.Finalist in the Working Parent Blogger of the Year in the Mum and Working Awards in association with Natwest 2018. Finalist in the Inspire Category for the BritMums Brilliance in Blogging Awards 2019. Laura has appeared in The Daily Mail, Berkshire Life Magazine and Bracknell News as well as been a guest on BBC Berkshire Radio. Participated in the government’s Roadmap on Equality for women 2019 at… Show more Editor and owner parenting & lifestyle blog.Finalist in the Working Parent Blogger of the Year in the Mum and Working Awards in association with Natwest 2018. Finalist in the Inspire Category for the BritMums Brilliance in Blogging Awards 2019. Laura has appeared in The Daily Mail, Berkshire Life Magazine and Bracknell News as well as been a guest on BBC Berkshire Radio. Participated in the government’s Roadmap on Equality for women 2019 at WestminsterExperienced at working on bespoke campaigns and has worked with the following leading brands including Quinny, Sofology, Wayfair, Matalan, The Lexicon, Trespass, Millets, Yoshi Bags, Maxi-Cosi and The Disney Store. Participated in video campaigns with Smith and Nephew and Mindful Chef. Show less
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Head Of MarketingLittle Muddy Boots Ltd Sep 2022 - Dec 2024Bracknell, England, United Kingdom -
Career BreakCareer Break Jan 2014 - Jan 2015
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E-Commerce ManagerMint Velvet Jul 2012 - Dec 2013Responsible for the strategic growth and development of www.mintvelvet.co.uk -
Online Marketing ManagerBt Fresca Feb 2009 - Jul 2012Managed BT Fresca's Online Marketing Services team. Worked with some of the UK's leading fashion & high street retailers. Primary focus helping clients to drive and retain website traffic, delivering value adding services to help grow ecommerce revenue streams. Looking at site conversion, marketing strategy, CRM, email & customer retention programme, social media, analytics and copywriting.
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Multi-Channel ManagerPrinciples Retail Ltd Oct 2008 - Feb 2009• Brand restructure resulted in e-commerce focused role. • Manage multiple e-commerce channels for the brand. • Key focus: marketing strategy, day to day running & overall customer journey.• Key contact for commercial partners.• Work on strategic projects: new channel launches, web releases, website redesigns & platform upgrades. • Manage on-line marketing strategy: plan & implement web content, segmented email campaigns & database management. • Manage Principles’… Show more • Brand restructure resulted in e-commerce focused role. • Manage multiple e-commerce channels for the brand. • Key focus: marketing strategy, day to day running & overall customer journey.• Key contact for commercial partners.• Work on strategic projects: new channel launches, web releases, website redesigns & platform upgrades. • Manage on-line marketing strategy: plan & implement web content, segmented email campaigns & database management. • Manage Principles’ account card scheme. • Own promotional calendar & critical path for revenue generating campaigns & events. • Plan customer acquisition & retention strategy.• Write and edit all on-line marketing copy & direct mail. • Manage SEO & SEM strategy.• Escalation point for all serious issues & management of web problems. • Analyse campaign ROI, for future planning & recommendations. • Responsible for department budget management.• Team leader, two direct reports. Show less
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Internet & Marketing ManagerPrinciples Retail Ltd Aug 2006 - Oct 2008• Managed dynamic marketing team, 4 direct reports• Responsible for development & implementation of brand marketing strategy with strong e-commerce bias.• Key areas of responsibility: o On-line customer journeyo On-line contento Email marketing & segmentationo Web packaging o SEM and SEO strategy.o Brand account card schemeo Database managemento Direct mail campaignso Regional, concession & international marketingo Store opening… Show more • Managed dynamic marketing team, 4 direct reports• Responsible for development & implementation of brand marketing strategy with strong e-commerce bias.• Key areas of responsibility: o On-line customer journeyo On-line contento Email marketing & segmentationo Web packaging o SEM and SEO strategy.o Brand account card schemeo Database managemento Direct mail campaignso Regional, concession & international marketingo Store opening activityo Print & production buy processo Radio advertisingo Copywriting of all brand collateral.o Critical path management.• Key contact for strategic partners and suppliers. • Management of all escalations. Show less
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Marketing CoordinatorPrinciples Retail Ltd May 2003 - Aug 2006• Managed the day to day running of the Principles’ website, key responsibilities included:o Writing content & weekly newsletter.o Liaising with web design teams to ensure site was regularly updated.o Monitor and planning of newsletter targeting o Ensuring the right product was allocated to the website o Organising internet photo shootso Management of internet promotional calendar. • Other responsibilities:o Management of purchase order system, regional marketing… Show more • Managed the day to day running of the Principles’ website, key responsibilities included:o Writing content & weekly newsletter.o Liaising with web design teams to ensure site was regularly updated.o Monitor and planning of newsletter targeting o Ensuring the right product was allocated to the website o Organising internet photo shootso Management of internet promotional calendar. • Other responsibilities:o Management of purchase order system, regional marketing activity, marketing packages for new store openings & editor of in-house magazine. Show less
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Visual Merchandising CoordinatorHawkshead Retail Sep 2002 - May 2003• Wrote all visual communications for store & head office staff. • Worked closely with graphic designers developing store graphics. Liaised with suppliers, negotiating quotes and briefing in print requirements.
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DistributorHawkshead Retail Dec 2001 - Sep 2002• Responsible for the distribution £300,000 stock weekly for the womenswear & accessories departments.
Laura Summers Skills
Laura Summers Education Details
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English (Hons)
Frequently Asked Questions about Laura Summers
What company does Laura Summers work for?
Laura Summers works for Freelance
What is Laura Summers's role at the current company?
Laura Summers's current role is Award Nominated Blogger.
What is Laura Summers's email address?
Laura Summers's email address is la****@****o.co.uk
What is Laura Summers's direct phone number?
Laura Summers's direct phone number is 01494 4*****
What schools did Laura Summers attend?
Laura Summers attended Brunel University Of London.
What skills is Laura Summers known for?
Laura Summers has skills like Email Marketing, Multi Channel Commerce, Multi Channel Marketing, Marketing Strategy, Web Analytics, Web Project Management, E Commerce, Online Marketing Analysis, Crm, Copywriting, Digital Marketing, Direct Marketing.
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Laura Summers
Advocate At Milton Keynes City Council & Llg Local Authority Lawyer Of The Year 2023Coventry2coventry.gov.uk, milton-keynes.gov.uk -
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