- Direct Marketing Professional with achievement, deep knowledge and understanding of the direct marketing ecosystem. - Significant experience with direct mail, project management, segmentation, competitive intelligence. - Highly motivated. Self driven. Excellent Communicator.- Experience in Marketing within the SaaS space with focus on strategic marketing, demand generation & product marketing- Demonstrated excellence in cross-functional communication, with the ability to simplify and explain complex issues to stakeholders of all levels by preparing insights and articulate the latest marketing strategies- Creation and leadership on deep dives/analysis with focus on customer segmentation strategy, competitive strategy, value proposition assessment- Ownership of highest impact initiatives and drive to execution- Ability to support development of marketing priorities, resource planning & goal setting- Highly analytical approach to driving direct customer acquisition with strong experience in online analytic tools- Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking* GUEST SPEAKING APPEARANCES * ARTICLES QUOTED * AFFILIATIONS *• St. John’s University Alumni Association, Guest Speaker - Direct Marketing Success Stories• Guest Lecturer - St. John’s University - College of Business program• FMA Day Session Moderator/Guest Speaker • Presenter at DMA List Vision Conferences • Circulation Management Magazine, “Questions to Ask Before Renting an Email List”• Direct Magazine, featured in article “Less is More”• Fulfillment Management Association (former Membership Director)Core Competencies- Customer Acquisition & Retention- Direct Marketing- Direct Mail- Integrated Direct Marketing- Behavioral Data- Client Service/Client Management- Co-op Databases - Data Analytics - Data Enhancement- Data Management- Data Sales- Digital Publishing- Email Marketing- Leveraging CRM Data- List Management - List Rental & Exchanges- Managerial Finance- Merge/Purge & Data Append- Sales Management- SaaS- Strategic Planning- Vendor EvaluationsSkills- Microsoft Office- Microsoft Excel- Microsoft Word- Microsoft PowerPoint- Microsoft Publisher- Microsoft Outlook- SalesForce
Listed skills include Strategic Partnerships, Email Marketing, Strategic Planning, Digital Marketing, and 46 others.