Laura Walton

Laura Walton Email and Phone Number

Brand Communications and Integration Lead @ Audi of America
Washington, DC, US
Laura Walton's Location
Washington DC-Baltimore Area, United States, United States
Laura Walton's Contact Details

Laura Walton personal email

n/a
About Laura Walton

I have more than nine years of experience in building and managing integrated, multi-channel content studios that help brands establish an identity through social- and earned-centric storytelling. I've worked with a diverse range of brands, including foreign governments and Fortune 500 corporations, to craft compelling narratives that blend their messaging and business priorities with audience research, analytics, and cultural insights.My core competencies include editorial production, external communications, editorial strategy, and content creation. I serve as the storytelling lead, overseeing the development and execution of content plans, editorial calendars, and earned media strategies. I also collaborate with cross-functional teams, such as creative, digital, research, and media relations, to ensure alignment and consistency across all channels and platforms. My mission is to help brands connect with their target audiences more effectively and authentically.

Laura Walton's Current Company Details
Audi of America

Audi Of America

View
Brand Communications and Integration Lead
Washington, DC, US
Website:
audiusa.com
Employees:
1929
Laura Walton Work Experience Details
  • Audi Of America
    Brand Communications And Integration Lead
    Audi Of America
    Washington, Dc, Us
  • Audi Of America
    Brand Communications & Integration Lead
    Audi Of America May 2024 - Present
    Washington, D.C. Metro Area, Us
  • Edelman
    Senior Editorial Strategist
    Edelman Apr 2021 - May 2024
    New York, Ny, Us
    Recent projects include: Managing Volkswagen’s corporate storytelling for LinkedIn and the VW Newsroom (including editorial oversight and creative direction). In eight months, I led the team that successfully grew VW’s LinkedIn following by 11.3%, grew organic LinkedIn engagement by 56% and grew net-new Newsroom readership by 60%. Managing content strategy (paid, social, editorial and earned) for three global HP executives — David McQuarrie, Anneliese Olsen and Kobi Elbaz. In three months, I successfully increased McQuarrie’s LinkedIn following 15%, increased Olsen’s LinkedIn organic engagements by 17%, grew Elbaz’s LinkedIn following by 12% and grew Elbaz’s YoY LinkedIn engagements 89%. Leading FedEx’s brand newsroom launch for social, web and earned. Within three months, FedEx stories gained 12K+ daily site views, earned 290 media hits and received 42M+ organic social engagements.
  • Edelman
    Editorial Strategist
    Edelman Oct 2019 - Mar 2021
    New York, Ny, Us
  • Edelman
    Senior Account Executive
    Edelman Oct 2018 - Sep 2019
    New York, Ny, Us
  • Edelman
    Account Executive
    Edelman Oct 2017 - Sep 2018
    New York, Ny, Us
  • Edelman
    Assistant Account Executive
    Edelman Sep 2016 - Sep 2017
    New York, Ny, Us
  • Edelman
    Digital Content Intern
    Edelman Apr 2016 - Aug 2016
    New York, Ny, Us
  • Streetshares
    Media Associate, Social Media & Brand Experience
    Streetshares Jul 2014 - Apr 2016
    Reston, Virginia, Us
  • Alumni Connect
    Social Media & Communications Intern
    Alumni Connect May 2013 - May 2014
  • Appalachian State University
    Public Relations Intern: Solar Decathlon Europe 2014 Project
    Appalachian State University Aug 2013 - Dec 2013
    Boone, Nc, Us
  • High Country Local First
    Communications Intern
    High Country Local First Jan 2013 - May 2013

Laura Walton Skills

Public Relations Editing Social Media Event Planning Public Speaking Illustrator Blogging Writing Social Networking Strategic Communications Advertising Adobe Creative Suite Project Management Brand Development Marketing Account Management Copywriting Content Strategy Newsroom Management

Laura Walton Education Details

  • Appalachian State University
    Appalachian State University
    Public Relations/Image Management

Frequently Asked Questions about Laura Walton

What company does Laura Walton work for?

Laura Walton works for Audi Of America

What is Laura Walton's role at the current company?

Laura Walton's current role is Brand Communications and Integration Lead.

What is Laura Walton's email address?

Laura Walton's email address is la****@****man.com

What schools did Laura Walton attend?

Laura Walton attended Appalachian State University.

What are some of Laura Walton's interests?

Laura Walton has interest in Blog Writing, Small Business, Children, Entrepreneurship, Economic Empowerment, Social Justice, Education, Peer To Peer Lending, Infogragraphics, Human Rights.

What skills is Laura Walton known for?

Laura Walton has skills like Public Relations, Editing, Social Media, Event Planning, Public Speaking, Illustrator, Blogging, Writing, Social Networking, Strategic Communications, Advertising, Adobe Creative Suite.

Who are Laura Walton's colleagues?

Laura Walton's colleagues are Jigar Rajani, Harry Oxnard, Darren Mcneely, Luis Toro, Hadley Parker, Mike Ketterman, James Marley.

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