Lead SEO strategy, consulting, reporting, and recommendations for large enterprise brands, resulting in increased visibility, traffic, brand awareness, and revenueCollaborate with product, sales, and development teams to identify and resolve SEO issues and opportunities ongoing

Managed all Paid Search and SEO deliverables and timelines, as well as YouTube SEO and analytics, for Veterinarian clinic clients, resulting in increased web traffic and customer leadsCollaborated with cross-functional teams to develop and implement successful online media campaigns

Developed and implemented HEB's first SEO program, resulting in HEB ranking for new, conversion-driving non-brand keyphrases Led SEO strategy for HEB's e-commerce and recipe websites, managing a busy editorial calendar and acquiring new customers through a variety of content, from a Super Bowl commercial promotion to a Valentine's Day gift guidePresented high-level strategies to executives and trained content writers, ensuring cross-team alignment and successful execution

Led SEO content strategy and calendar for HomeAway.com, VacationRentals.com, BedandBreakfast.com, and VRBO.com, resulting in the site ranking for travel guide and how to/tips keyphrases for the first time everManaged paid search campaigns and implemented technical recommendations, leading to increases in click-thru rate for both brand and non-brand searchesConducted several site and CMS migrations, managing freelance writers and maintaining blog and social media profiles for various sites

Wrote 100+ search engine optimized travel articles a month and researched keywords and SEO trends, resulting in new incremental traffic streams that didn’t exist beforeSuccessfully processed SPAM and fraud, processed checks and refunds, answered customer support tickets and emails, created detailed, effective auto response forms, and reported on customer issues, ensuring customer satisfaction

Helped several, varied sites with web site building, PPC, and SEOFreelance writer specializing in film reviews, SEO writing, and travel writing for various publications including Trails.com, Travels.com, and USA Today.com, as well as companies, including Simply Good Media, LLC, and Unreel Media.10 Reasons to Visit the Smoky Mountains Right Now: http://www.huffingtonpost.com/homeaway/10-reasons-to-visit-the-smoky-mountains-now_b_3007520.htmlFirst Timer’s Guide to Key West Fantasy Fest: http://www.vagabondish.com/travel-guide-fantasy-fest-key-west-florida/

I helped raise funds for construction of the Long Center.

I sold season subscriptions to the opera (top seller).

Volunteer