Laura Leonard Email and Phone Number

Founded a consulting company offering support across insights and analytics, ghostwriting, and content creation Recent projects include:Crafted written summaries distilling pivotal themes from more than one hundred focus groups and in-depth interviews for an entertainment research company. These summaries shaped the global brand positioning of a leading streaming serviceProduced case studies for a nascent consulting firm to be used in pitch materials and on the company websitePrepared and analyzed brand tracking data for a direct-to-consumer beauty retailer, compiling findings into an executive-level presentation that influenced budget reallocationWrote and refined website content for a financial wealth management firm, contributing to the company's rebranding efforts

Served as one of five founding members of Common Insights, a consulting company specializing in team augmentation across insights, business intelligence, and financial servicesOperated as the hands-on insights lead, responsible for establishing in-house insights functions, conducting tailored research projects, and providing expert guidance on best practices for numerous direct-to-consumer clientsDeveloped standard reporting practices and dynamic dashboards powered by Nielsen data for a CPG client. These reports supplemented the client’s first-party data, providing a more holistic view of their competitive landscape

Created optimal content positioning strategies for major streaming services, TV networks, and studios using primary researchModerated in-depth interviews to explore opportunities in emerging entertainment technology Oversaw a team of analysts, ensuring seamless communication across global offices and timely delivery of client projects

Led insights initiatives through primary research and custom analytics that guided company strategySpearheaded migration of the company’s insights platform from Survey Monkey to Qualtrics, collaborating with retention and data engineering teams to embed customer data and automate survey sends, thus unlocking unprecedented insightsReduced potential product options by 85% through extensive viability analysis resulting in three new product launchesPartnered with a growth strategy firm to implement the company’s first segmentation study, establishing a foundational framework that informed all company decisions

Advised the international production, distribution, and network teams on content performance, future acquisition opportunities, and modern reporting practices

Developed and executed offline media plans from brainstorm to implementation for Sony Pictures Entertainment