President And Ceo
CurrentFive-star hospitality copywriting - your key to success. Award-winning strategic communications consulting and copywriting specializing in writing for the hospitality industry.
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Laura Lachapelle, Mba, Apr is listed as President and CEO at LaChapelle Communications LLC, a with 1 employees, based in Joppa, Maryland, United States. AeroLeads shows phone signal with area code 410, 440, 718 and a matched LinkedIn profile for Laura Lachapelle, Mba, Apr.
Laura Lachapelle, Mba, Apr previously worked as President and CEO at Salty Wave Books and District Leadership and Chapter President and Board Member at Public Relations Society Of America (Prsa). Laura Lachapelle, Mba, Apr holds Mba, Marketing Major, E-Commerce Minor from University Of Maryland - Robert H. Smith School Of Business.
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Books and bookings - my two passions, as well as my expertise, which I love to put to work for you. I understand that copywriting for the hospitality industry is a specialized craft - blending the right words and messages to invoke an emotional connection with potential guests while still using copywriting business principles. Plus, I know your customer because I AM your customer - I have been since I visited my first hotel as a toddler and fell head-over-heels in love with all things hospitality. Simple yet polished, personal yet descriptive, my five star hospitality copywriting is your key to success.I also am a book editor and proofreader for self-publishing authors - another passion put to work for you! An avid reader since my first day of kindergarten (when I came home in tears that I didn't learn to read THAT DAY), my editing expertise is sought after by friends, colleagues, and clients. Editing is essential, and I am passionate about providing big publishing house quality editing and proofreading to self-publishing authors.>>>>>>>>>>SPECIALTIES:> Websites, brochures, emails, flyers, more> Strategic communications plans> Book edit and proofreading>>>>>>>>>>HIGHLIGHTS:> Award-winning AWAI-trained copywriter specializing in the hospitality industry> Strategic planner and imaginative thinker, with the ability to offer innovative solutions while delivering against critical objectives, multiple priorities and challenging timelines> Rare mix of right and left brain, to capture your big picture, drill down to the essential marketing message, and prioritize deadlines and details, working with my creative side for descriptive copy that excites your guests> 20+ years in editing, marketing communications, public relations, advertising, and marketing>>>>>>>>>CONTACT:> Phone: 410-440-4246> Copywriting: laura@lachapellecommunications.com / lachapellecommunications.com> Book Editing: laura@saltywavebooks.com / saltywavebooks.com
Listed skills include Press Releases, Marketing Communications, Copywriting, Public Relations, and 25 others.
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Five-star hospitality copywriting - your key to success. Award-winning strategic communications consulting and copywriting specializing in writing for the hospitality industry.
PRSA Mid-Atlantic District leadership2015-2017: Treasurer2014: Immediate-Past Chair2013: Chair2012: Chair-Elect2011: SecretaryMaryland Chapter Board Member since 20072014-2016: Mentoring Program Chair2013: Immediate Past-President2012: Co-President2011: Immediate Past-President2010: PRESIDENT2009: President-Elect2008: Secretary2007: Director-at-Large2006-2008; Sept. 2010 - present: WebNotes eNewsletter Editor/Writer
Examiner.Com
Tourism Examiner in Baltimore and Triathlon Examiner in Baltimore.
Lead multi-functional and multi-business teams across a variety of marketing project types for Ingenix and OptumHealth, including large-scale rebranding, event planning, software implementation, and call program installation
Shifted to a part-time and telecommuting track to be able to work at home after my son was born as a "super preemie" in 2005.Managed and lead multi-functional large-scale and high profile marketing projects for UnitedHealth Group's Specialty Benefits companies; projects included rebranding initiatives, campaign strategy, and collateral creation for high-profile clients. Also performed company-wide marketing communications editing and copywriting tasks.
Managed 5+ person Marketing Communications department for Spectera and Dental Benefits Providers (Specialty Benefits)Tasks included rebranding materials creation, standard marketing materials creation and redesign, customized marketing communications creation, marketing material stocking and distribution nationwide, specific sales pieces concepts and creation for pitch and final sale presentations and letters.
Created and managed all public relations and corporate communications strategy and pieces, including various newsletters copywriting and design, press releases creation and dissemination, press kit creation, media pitching, tradeshow strategy, corporate gifts, speaking opportunities, media training, and competitor and business analysis and research.
Lead marketing efforts for the Daily Record as well as for its various smaller publications and specialty items. Included sales brochures and flyers creation, tradeshow strategy, direct mail campaigns, telephone campaigns, rebranding design, and grass roots efforts.
Managed and lead marketing and advertising strategy and tasks for my roster of accounts, including the Baltimore Ravens, Denver Broncos, Columbus-OH Carrier Dealers, Town & Country REIT, and others.
Activities and Societies: Attended part-time in the eveningsGraduated Cum Laude
Activities and Societies: Alpha Sigma Nu, Advertising Director of School Newspaper, Crew Team, PRSSA, Board member of Honors Program.
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Laura Lachapelle, Mba, Apr works for LaChapelle Communications LLC.
Laura Lachapelle, Mba, Apr is listed as President and CEO at LaChapelle Communications LLC.
AeroLeads has found 5 phone signal(s) with area code 410, 440, 718 for Laura Lachapelle, Mba, Apr at LaChapelle Communications LLC.
Laura Lachapelle, Mba, Apr is based in Joppa, Maryland, United States while working with LaChapelle Communications LLC.
Laura Lachapelle, Mba, Apr has worked for Lachapelle Communications Llc, Salty Wave Books, Public Relations Society Of America (Prsa), Examiner.Com, and Unitedhealth Group.
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Laura Lachapelle, Mba, Apr holds Mba, Marketing Major, E-Commerce Minor from University Of Maryland - Robert H. Smith School Of Business.
Laura Lachapelle, Mba, Apr is listed with skills including Press Releases, Marketing Communications, Copywriting, Public Relations, Strategic Communications, Corporate Communications, Newsletters, and Marketing.
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