Dynamic managing consultant responsible for leading Industry Content & Marketing Communications at Appian. I collaborated with cross-functional teams to drive external messaging, marketing strategy, campaigns, events, roundtables, thought leadership forums and executive PR opportunities for the Health / Life Sciences division of this leading AI Platform tech company. As an executive communications leader collaborating closely with product and industry department heads, I developed and delivered marketing & awareness campaigns to promote our AI Automation platform and drive growth in the industry. My focus on excellence in storytelling and increasing awareness through client relationships has been instrumental in achieving Appian's objectives this year.

Created and defined the company's brand and content strategy; optimized corporate key-message manuscript and rewrote healthcare website content, resulting in a 21% increase in web-based, marketing-qualified leads.• Replaced PR firm with high-performing integrated marketing comms agency, increasing MQLs through social media by 37% and earned media placements by 69%.• Revitalized company's social media engagement by crafting & executing a dynamic content strategy, resulting in a 40% increase in engagement & 15% growth in follower base within first four months.• Mentored team of PR and marketing professionals, (in-house and external) delivering marketing programs with a 24% uptick in qualified leads per annum.• Served as executive communications’ writer – creating ghost-written articles, video scripts, blogs and speeches for c-suite leaders.• Developed and protected the company brand as brand evangelist - creating and enforcing guidelines to ensure clarity and consistency across all product lines within the organization.• Mobilized content strategy and determined process for KPI measurement.• Served as Federal government marketing leader, driving awareness and alignment for the U.S. Department of Veterans Affairs.• Partnered with prime government contractor to leverage FedRAMP high certification to promote cloud-based data-exchange solution, now available in 2,000+ Department of Veterans Affairs' (VA) facilities.

Voice of the customer and lead product evangelist for the $2B global healthcare and life sciences division of FORTUNE 500, $18B tech giant - DXC (2017 merger between Hewlett-Packard Enterprise & Computer Sciences Corporation, aka CSC).•Key strategic advisor and message creator for healthcare teams' PR, branding, social media, and marketing programs.•Served as leader of all major healthcare sector marketing initiatives, increasing revenue by 22% over three years during difficult economy.•Content strategy creator with cross-division oversight•Chief storyteller and external editor for all external content in multiple mediums including web, advertising, events, sponsored, earned and social media.•Initiated and executed go-to-market campaign strategies targeting healthcare providers, payers, pharma, and bio-research organizations.•Hands-on, go-to-market strategy development in collaboration with CRO.•Member of global healthcare tech leadership team. (DXC sold healthcare practice to European firm Dedalus in 2021).

•Owned and spearheaded boutique B2B marketing, branding and communications firm.•Developed lead-gen campaigns for cloud-based integration platform, resulting in average 15% year-over-year growth for InterSystems, Inc.•Created content strategy & creative brand guidelines, captained product launches, oversaw event management and developed advertising & key promotional programs for Ellucian, Inc., resulting in a 25% increase in event-based leads.•Launched advanced internet traffic security product for VeriSign, Inc., leading to growth of government division and five new contracts.•Cultivated PR program and content development strategy for IOD, Inc., implemented CRM system - improving lead gen and customer satisfaction.

Directed marketing & public relations - covering four distinct product lines, including go-to-market strategy and media relations for healthcare IT solution and services co. •Developed sponsored and earned content marketing campaigns, resulting in a33% increase in sales per annum.•Managed government marketing for U.S. Dept. of Veterans Affairs, leading to contract retention and scope increases.•Supervised and implemented corporate crisis communications strategies during M&A process.•Captained and mentored team of five direct reports and external agencies•Served on corporate leadership team, reporting directly to CEO on key marketing, PR and Communications initiatives

Spearheaded digital marketing, web marketing, campaign management teams & functions, while implementing social media and content strategies to meet department business goals. Key accomplishments: •Directed product launches, thought leadership and public relations initiatives•Managed marketing communication, web and PR team (Hands-on content development for all external mediums)•Researched, negotiated and implemented marketing automation platform, providing solution for marketing campaign measurement - increasing lead-gen pipeline by 45%.•Improved attendance to "Deltek Insight" user group by 27%.•Maximized branding initiatives through improved communication and outreach.

Promoted from Sr. Marketing Manager to Director of Communications within firstyear. Both an individual contributor and team leader that provided stand-alone andintegrated advertising and PR programs for National Account Services.• Created and captained advertising and PR programs• Implemented client adoption programs leading to 38% increase in clientretention within first two years.

Responsible for developing and implementing go-to-market strategy for utilities division of SAP America. Created content, managed graphic design for multiple digital campaigns. Worked in Walldorf, Germany location to train German office staff on editorial practices.