Senior Designer, Visual Direction Lead
CurrentWorking multidisciplinary in the pre-development stages of innovation and product development, transforming initial ideas for physical or digital touch points into impactful and tangible concepts. Leading multidisciplinary projects and creating seamless phygital solutions by working with diverse design teams. Focusing on the overall concept as well as the product design language I ensure that our innovative solutions are recognisable, yet resonating with users on multiple levels.Supporting various teams within the agency by steering the visual direction. Providing strategic guidance to create and guard exciting and consistent design identities. Directing the visual communication and storytelling in order to deliver clear, impactful and intuitive solutions.