Laura Laprad Email & Phone Number

Brentwood, Tn

Brentwood, Tn

Write content for marketing collateral, including ads, flyers, brochures, direct mail, and email marketing communications

Greater Nashville Area, Tn

• Developed B2B content for website and marketing collateral, including sales sheets, case studies, ads, presentations, email marketing, scripts, and event materials• Managed content planning for monthly e-newsletters Accomplishments:• Proposed and coordinated launch of Kroll’s first thought leadership eBook• Delivered content for integrating additional service lines into our practice to support launch of new website in less than 30 days• Established targeted key messaging for marketing collateral based on market research• Collaborated with graphic designer to re-imagine our core sales presentation and apply a more client-focused, research-driven approach• Implemented a system for tracking and managing projects to improve department efficiency

Nashville, Tn

Serve as Copywriter for Marketing Communications department, including:• Write copy for patient, physician, manufacturer, and client communications and educational materials• Review communications developed by other departments to ensure brand standards are being upheld• Act as editor for community magazine, including editorial planning, writing, and copyediting• Managed internal communications review process to obtain necessary approvals in a timely manner from key functional areas, including Legal, Compliance, Clinical, Privacy, Professional Practice, Operations, and Brand• Managed intake process for new project requests• Managed patient communications review process for key government contract

Serve as Copywriter for print, web, and SEO projects, including:• Collaborate with the Art Director in development of creative concepts for brochure and ad campaigns• Write copy for brochures, ads, newsletters, press releases, sales center displays, websites and Google AdWords campaigns• Proofread and edit print and web projects to ensure professional standards are being upheldServe as Project Manager for online contest management system for national client, including:• Work with Executive Director and Contest Manager for national client in development of scope and timeline for annual system enhancements• Assess efficiency of software system and collaborate with Senior Web Programmer on implementation of ergonomic improvements• Act as primary technical support contact and troubleshoot user issues to determine the appropriate course of action• Conduct client training sessions for national office and state affiliates• Write and maintain support documentation for online contest management software

• Plan and implement daily programming for Independent Living residents• Coordinate media buys to create brand awareness of Blakeford within the community• Design and write copy for ads and other print materials for the company• Work closely with the CEO and CFO on planning corporate events• Represent Blakeford on Alzheimer’s Association Planning Committee• Create, organize, and supervise content development for new website

Summer 1997; Summer and Fall 1998

B.A., French

Graduated magna cum laude

French, Study Abroad

French

Activities and Societies: Member of the Order of the Gownsmen