Marketing Manager
CurrentMain responsibilities:• Marketing Planning and Development > Finland- Development, implementation and analysis of Artek and Vitra marketing and communications activities in Finland, across different channels: retail, wholesale and contract/office- Adaptation of international marketing plan to the Finnish market• PR, Communications & Content- Finnish PR representative for both Artek and Vitra: Implementation of HQ / International messages- Responsible for local press content and management of key media relations in Finland• Content management: main administrator of Material Bank, Artek’s central content management platform• Media: traditional, Social and Digital- Responsible for relaying global and local content to Finnish social media platforms- Traditional and digital media planning and buy- Digital co-operations (cross referrals, blogs, partnerships, competitions, etc.)• CRM- Development and implementation of CRM actions to animate the loyal customer databases of the channels in Finland
