Laura Lauber Email & Phone Number

Cincinnati, OH, US

Cincinnati, Ohio, United States

• Strategically execute shopper marketing campaigns at 30+ retail media networks, utilizing programmatic advertising and media measurement strategies for global CPG clients
• Develop digital media strategies that align with campaign KPIs, ensuring compliance with industry best practices for paid media management
• Strategize and implement promotions and coupons at national retailers
• Manage and communicate creative specifications for onsite and offsite retail media and programmatic display tactics

Cincinnati, Ohio, United States

• Managed multiple promotion and programmatic media campaigns, aligning them with business KPIs and media compliance guidelines
• Collaborated with cross-functional teams (sales, production, clients) to implement best practices for paid media measurement, ensuring campaign success
• Managed projects and led promotion, display media, and sponsored search operational relationships with assigned sales team, clients, and agencies

Cincinnati, Ohio, United States

• Developed and led overall growth marketing initiatives
• Partnered cross-functionally with Data, Finance, IT and Legal teams, serving as key liaison and project manager for internal and external groups
• Responsible for the development, management and execution of B2B / B2C multi-channel marketing plans to acquire, retain and engage customers for TEMPOE's national and independent retailer clients
• Collaborated with internal teams, clients and third-party developers on innovative digital projects throughout the entire development lifecycle, driving initiatives from concept to launch
• Managed a $1M+ employee incentive program for Sears Hometown Outlet Stores, Inc., monitored performance and ROI, coordinated vendors, and executed engagement campaigns
• Managed the TEMPOE text-to-apply program for inbound SMS opportunities to drive lease originations through mobile

Cincinnati, Ohio, United States

• Developed targeted marketing communications campaigns with service area focus to match value-added content to client needs
• Prepared analyses of email marketing campaigns and provide strategic recommendations to practice groups to drive traffic and cross-market services
• Managed the dynamic website content for 650+ attorneys and developed new and engaging content while increasing traffic
• Built microsites for specific practice areas to house content and demonstrate thought leadership
• Launched mobile/tablet platform for cross-marketing services to clients

Cincinnati, Ohio, United States

• Managed CRM system for client/prospect marketing communications
• Developed strategic marketing campaigns and planned trade show events
• Wrote proposals and responses to requests for proposals (RFPs)
• Led practice groups in the development and execution of marketing plans
• Tracked business development and sales pipelines
• Designed print advertisements and promotional collateral

New York, United States

• Designed and developed content marketing focused collateral and sales support materials
• Planned events, generated marketing materials and promotions, conducted a post-mortem, and issued follow-up plan
• Executed targeted marketing communications campaigns
• Managed business development for niche practice groups, generated prospect lists, and created proposals
• Developed a multi-channel corporate social media marketing plan
• Administered the company website and led the development of a new website including design and content management

Cincinnati, Ohio, United States

• Built custom employee benefits microsites for employee benefit elections
• Wrote newsletter articles and responses to requests for proposals (RFPs)
• Managed website content and social media campaigns
• Coordinated a multi-channel social media campaign
• Developed email marketing campaigns for client education and compliance updates
• Designed print advertisements and marketing collateral

Cincinnati, Ohio, United States

• Produced print and digital newspaper advertisements, inserts, and circulars
• Created in-store POP signage and displays