Laura Liu Email & Phone Number

Toronto, Ontario, Canada

- Team Leader of T2 for Lincoln Canada, overseeing creative development and implementation across digital, social, broadcast, and print channels. - Manage Lincoln Canada retail campaigns and serve as primary liaison between clients and vendors, ensuring smooth communication and effective project execution.- Oversee production budgets, financial forecasting, and billing processes.- Drive team growth and development, including setting performance goals and conducting evaluations.

Toronto

Shanghai

- Work as key window of global brand communication strategy and implementation over Great China markets of F-150 RAPTOR, Mustang and Explorer - Leader of agency team to work with client brand team for all brand level strategy and communication works with cross-function team.

Shanghai

Team leader of MALIBU under the supervision of Brand DirectorIn charge of Malibu new car launch campaign including strategic planning, creative brief, integrated campaign design/development.

Shanghai City, China

Team leader of PASSAT team and VW brand team under the supervision of Group Account Director.In charge of SVW brand and Passat brand, accomplished VW brand and PASSAT launch campaign including strategic planning, creative brief, integrated campaign design/development.

Shanghai

- Oversee all 5 categories under sports performance label of ADIDAS - Act as key leader of the integrated communication and work with other cross function teams- In charge of celebrity & athlete’s shooting in China and overseas individually with efficient vendor cost & quality control. Rich experience with celebrity shooting.

Shanghai

- Act as key account person in several new model launches in the leading creative agency of FORD, work with client and cross-function team to develop annual integrated communication plan.- In charge of FORD SUV Reality Show Shooting in China as account person from agency side and been to 6 extreme places in China to supervise the shooting and production.

Shanghai

- Mazda brand maintenance. Making daily clipping and monthly report, media relationship maintenance.- Media Event execution, Media invitation, program monitoring, create press release- Media follow, press release report preparation and final report