Laura Bowman Email and Phone Number
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Laura Bowman is a Senior Marketing Program Manager at Delta Air Lines at Delta Air Lines. She possess expertise in global marketing, project management, international development, big data analytics, german and 10 more skills. She is proficient in Spanish and French.
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Sr. Program Manager - Customer Experience Integration StrategyDelta Air Lines Jun 2022 - PresentAtlanta, Georgia, United States -
Sr. Program Manager - Omnichannel AnalyticsDelta Air Lines Jan 2019 - Jun 2022Atlanta, Georgia, United States• Collaborating with all areas of the enterprise to better understand differentiated fare product performance, identifying opportunities to improve customer experience and premium revenue• Leading the development and automation of regular reporting for executive audience, explaining variances to plan, forecast, and prior periods and making recommendations to senior leaders to enhance performance• Influencing the development of insights from big data sets enabling concentrated efforts in Omnichannel strategy development, working with matrix teams and presenting outcomes cross-commercially• Supporting development of new team members through training and onboarding assistance
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Program Manager - Omnichannel Strategy Indirect ChannelsDelta Air Lines Feb 2018 - Jan 2019Greater Atlanta Area• Drove collaboration between Online Travel Agency, Meta and Sales teams to improve indirect channel performance and grow understanding of Delta’s selective distribution strategy• Worked independently to package commercial insights and develop compelling storyline, presenting to large audiences and executive leadership through town hall events and performance updates• Lead compilation of weekly performance update to senior management, responsible for content collection and summary while implementing improved process and training peer set to drive communication efficiency
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Program Manager - Omnichannel Revenue StrategyDelta Air Lines Mar 2017 - Feb 2018Atlanta, Georgia• Established initial omnichannel analytics framework to advance understanding of distribution landscape, presenting insights to commercial partners and providing ongoing support to achieve commercial objectives• Communicated ad-hoc analyses and regular performance updates to leadership, including representing the Omnichannel team in Seattle, Los Angeles and New York City monthly performance reviews• Created content for executive communications, developing presentations covering Delta’s distribution strategy, path to improving Direct channel share and Seattle / Los Angeles / New York City matrix omnichannel goals • Created regional analysis providing insights into distribution mix changes throughout a market’s lifecycle
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International Field Marketing AnalystUps Capital® Oct 2014 - Mar 2017Großraum Atlanta Und Umgebung• Advancing UPS Capital Field Marketing efforts in the U.S. and Europe by providing strategic and analytical support to the marketing teams• Serving as lead analyst for planning and execution of marketing and sales initiatives for North America and Europe • Leveraging big data sets for prospecting• Creating domestic and international sales force territory alignments and market opportunity / penetration analyses• Reporting and presenting Field Marketing revenue analytics to leadership • Liaison for internal communication with counterparts in the US and Europe, leveraging bi-lingual skill set and international experience• Initiating creative solutions to further advance visibility in the marketplace -
Marketing InternUps Capital® Jun 2014 - Sep 2014Großraum Atlanta Und Umgebung• Analyzed global customer databases for high-propensity industry sub-segments used in marketing campaign targeting• Managed internal business relationships with key stakeholders across U.S., Canada, Mexico, and Europe• Reported campaign revenue results to sales leadership
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Graduate Research AssistantCox Family Enterprise Center At Kennesaw State University Jan 2013 - May 2014Kennesaw, Georgia• Worked effectively on research projects to improve efficiency of communication process• Directed event management, kept to strict budgets and successfully promoted local family business events, resulted in fully booked Family Business Conference at Kennesaw State University• Responsible for project and relationship management with local family businesses and various university departments• Implemented online data research system for the Journal of Family Business Strategy -
Public Relations And Event Marketing InternHope-Beckham, Inc. Feb 2012 - May 2012• Served as a public relations and event marketing intern, supporting clients including Aaron’s, Belk, Comcast, Atlanta Sports Council, Buckhead Theatre, and Rotary• Rebranded the Buckhead Theatre by creating a social media strategy, including Facebook redesign and strategic advice to management• Directed media and VIP at the Atlanta Sports Awards, Georgia Publix Marathon and Belk’s Legoland Opening• Created media materials and pitched local and national media, resulted in an interview with the Wall Street Journal for Rotary International and TV coverage of Aaron’s National Managers meeting
Laura Bowman Skills
Laura Bowman Education Details
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Master Of Business Administration (M.B.A.)
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International Business And Management, Marketing -
Study Abroad- Marketing & Management
Frequently Asked Questions about Laura Bowman
What company does Laura Bowman work for?
Laura Bowman works for Delta Air Lines
What is Laura Bowman's role at the current company?
Laura Bowman's current role is Senior Marketing Program Manager at Delta Air Lines.
What is Laura Bowman's email address?
Laura Bowman's email address is sc****@****ahoo.de
What is Laura Bowman's direct phone number?
Laura Bowman's direct phone number is +186567*****
What schools did Laura Bowman attend?
Laura Bowman attended Kennesaw State University - Michael J. Coles College Of Business, Fachhochschule Osnabrück, University Of West Georgia.
What are some of Laura Bowman's interests?
Laura Bowman has interest in Children.
What skills is Laura Bowman known for?
Laura Bowman has skills like Global Marketing, Project Management, International Development, Big Data Analytics, German, Spanish, Microsoft Office, Microsoft Excel, Access, Marketing Strategy, English, French.
Who are Laura Bowman's colleagues?
Laura Bowman's colleagues are Paulo Tonga, Mohamed Saedi, Martin Cousin, Roxanne Roxanne, Lynn Weatherford, August Meisenholder, Jayron Paolo Bacarro.
Not the Laura Bowman you were looking for?
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Laura Bowman
Chicago, Il2insight.com, insight.com3 +448446XXXXXX
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Laura Bowman
Regional Director Community Relations And Development At Mayo Health SystemMankato, Mn6mankatounitedway.org, mankatounitedway.org, msn.com, uwolmsted.org, gmail.com, mayo.edu4 +150734XXXXX
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Laura Bowman
United States1mayo.edu -
Laura Bowman
Seattle, Wa5amazon.com, amazon.com, amazon.com, chevron.com, li.me
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