Laura Bowman Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Collaborating with all areas of the enterprise to better understand differentiated fare product performance, identifying opportunities to improve customer experience and premium revenue• Leading the development and automation of regular reporting for executive audience, explaining variances to plan, forecast, and prior periods and making recommendations to senior leaders to enhance performance• Influencing the development of insights from big data sets enabling concentrated efforts in Omnichannel strategy development, working with matrix teams and presenting outcomes cross-commercially• Supporting development of new team members through training and onboarding assistance

Greater Atlanta Area

• Drove collaboration between Online Travel Agency, Meta and Sales teams to improve indirect channel performance and grow understanding of Delta’s selective distribution strategy• Worked independently to package commercial insights and develop compelling storyline, presenting to large audiences and executive leadership through town hall events and performance updates• Lead compilation of weekly performance update to senior management, responsible for content collection and summary while implementing improved process and training peer set to drive communication efficiency

Atlanta, Georgia

• Established initial omnichannel analytics framework to advance understanding of distribution landscape, presenting insights to commercial partners and providing ongoing support to achieve commercial objectives• Communicated ad-hoc analyses and regular performance updates to leadership, including representing the Omnichannel team in Seattle, Los Angeles and New York City monthly performance reviews• Created content for executive communications, developing presentations covering Delta’s distribution strategy, path to improving Direct channel share and Seattle / Los Angeles / New York City matrix omnichannel goals • Created regional analysis providing insights into distribution mix changes throughout a market’s lifecycle

Großraum Atlanta Und Umgebung

• Advancing UPS Capital Field Marketing efforts in the U.S. and Europe by providing strategic and analytical support to the marketing teams• Serving as lead analyst for planning and execution of marketing and sales initiatives for North America and Europe • Leveraging big data sets for prospecting• Creating domestic and international sales force territory alignments and market opportunity / penetration analyses• Reporting and presenting Field Marketing revenue analytics to leadership • Liaison for internal communication with counterparts in the US and Europe, leveraging bi-lingual skill set and international experience• Initiating creative solutions to further advance visibility in the marketplace

Großraum Atlanta Und Umgebung

• Analyzed global customer databases for high-propensity industry sub-segments used in marketing campaign targeting• Managed internal business relationships with key stakeholders across U.S., Canada, Mexico, and Europe• Reported campaign revenue results to sales leadership

Kennesaw, Georgia

• Worked effectively on research projects to improve efficiency of communication process• Directed event management, kept to strict budgets and successfully promoted local family business events, resulted in fully booked Family Business Conference at Kennesaw State University• Responsible for project and relationship management with local family businesses and various university departments• Implemented online data research system for the Journal of Family Business Strategy

• Served as a public relations and event marketing intern, supporting clients including Aaron’s, Belk, Comcast, Atlanta Sports Council, Buckhead Theatre, and Rotary• Rebranded the Buckhead Theatre by creating a social media strategy, including Facebook redesign and strategic advice to management• Directed media and VIP at the Atlanta Sports Awards, Georgia Publix Marathon and Belk’s Legoland Opening• Created media materials and pitched local and national media, resulted in an interview with the Wall Street Journal for Rotary International and TV coverage of Aaron’s National Managers meeting

Master Of Business Administration (M.B.A.)

Bloomberg Businessweek's 2014 Rankings of the MBA Program at Coles College of Business - 1st in Georgia - 22nd in the US

Bachelor’S Degree, International Business And Management, Marketing

Activities and Societies: International Club, Class Vice PresidentHochschule Osnabrück is a university in northwest Germany with a strong.

Study Abroad, Grsp Scholarship, Study Abroad- Marketing & Management

Activities and Societies: Marketing Club, International ClubFull Academic Scholarship by Rotary International: Georgia Rotary Scholarship.