Laura L. Brown Email & Phone Number

Charlotte, North Carolina, Us

Pivoting to a privately owned DSO to stretch my skills in a new direction, I have been developing and implementing policies and procedures to increase accountability and revenue growth, while creating processes to enhance productivity, efficiency, and consistency across the organization. I led the implementation and ongoing management of a cloud-based enterprise software upgrade, managing customization, training, and rollout across all offices, including third-party integrations. Additionally, I negotiate vendor contracts, ensuring cost efficiency and consistency across 36 offices, and develop reports to analyze and improve production. I also monitor expenses, create processes to manage costs and reduce errors, and develop marketing strategies and brands for expansion offices, overseeing their technical and design build-outs.

Anchorage, Alaska, Us

Bringing years of business and volunteer expertise to provide tactical and strategic leadership, creativity and vision to support United Way's social impact work in the community as part of the senior executive team. Engaged cross-functionally, both internal and external resources, to create and manage all marketing and communications, public and media relations, fundraising campaign marketing development and support, digital and social media marketing, and events/activities designed to increase understanding, awareness, donations and community engagement at all levels. Some examples include: Designed and executed a social media strategy increasing social media engagement by 2000%, reach by 1000% and likes by 335% in 18 months, and created an engaged Instagram following; Co-designed an award-winning website populated with content developed entirely in-house, as part of a complete brand revision; Created and executed an award-winning business-focused print campaign entirely in-house; Increased earned media impressions by over 300%. By working with all areas of community impact teams to engage agency partners, businesses, community, and government participants to influence change in strategic social issues in Anchorage. Received numerous AMA and PRSA awards for materials created in-house and nominated for AMA Alaska Marketer of the Year.One of 12 members of the United Way North Amaerican Marketing Advisory Council.Committee member of the Anchorage Coalition to End Homelessness Advisory Council.

Consulted with organizations of all industries and sizes, coaching and mentoring individuals and groups to share the neuroscience of gender dynamics - how men and women are 'wired' and what impact that has on how we interact at all levels of an organization. This reaches every area of the workplace, crippling communications, collaboration, productivity, relationships, employee engagement and satisfaction, and ultimately, the bottom line. With understanding, we can improve workplace culture, productivity and promotability.• Developed and delivered individual coaching/consulting, corporate training, and small group intensives. • Created and marketed informational products, training programs, and supporting materials.• Developed and executed joint venture and multi-venture programs and products.

Co-founded the most successful Internet service of its kind, connecting buyers of new and used office furniture with a select group of hand picked dealers across North America. Reached profitability within four months, consistent year over year growth of 100% for the first five years, and continued double digit growth in the following years. Cultivated and directed dealer base, providing business development coaching and sales generation consulting, while assisting clients through their search and purchase process. Built a private, members-only partner site for furniture dealers, brokers, and complimentary services. Crafted all aspects of business development and ongoing management including concept, contracts, profit model, channel and territory management model, growth plan, marketing, sales, dealer development, account management, relationship building, employee training and development.

Developed a unique consulting practice specializing in extensive and in-depth knowledge of the IBM Business Partner programs, processes, and tools. Provided a wide range of services and business coaching, designed to maximize and leverage partner participation in IBM's hardware and software channel marketing program infrastructure. Additionally, provided consulting on marketing, channel, and operations strategies, execution, and deliverables, to increase partner revenues and bottom-line profits.

Irvine, Ca, Us

Worldwide responsibility for software product division and all aspects of building a sales and marketing, reseller based, channel, driving a first-year sales increase of over 100%. This included rebuilding the product from the ground up, developing and executing the marketing and advertising campaigns and materials in 7 languages; training sales and marketing teams; creating and executing the channel program and reseller support model; developing and implementing all operational processes and procedures, reporting mechanisms, tracking metrics, data analysis tools, software quality control processes and testing, technical support processes and issue resolution tracking; establishing and managing budgets; meeting revenue quotas; and hiring, managing and developing personnel across disciplines, maintaining 0% turnover. Instrumental in the transition when the company was purchased by a foreign entity, assisting the new owners to better leverage the unique opportunities and technologies of the division.

Expanded the market opportunity and reseller channel for the Silicon Graphics Division. This included chairing a cross-functional team of senior management; managing key relationships at SGI; crafting and implementing product line strategy for all products; creating and implementing marketing plans, materials, and sales incentive programs; creating and implementing channel programs, operational procedures, and tracking mechanisms; managing inventory; maintaining P&L, budget and revenue quotas; and educating SGI on effective and efficient channel implementation and practices. Increased sales by 1000% over 2.5 years, all while building a cross-functional team of professionals with 0% turnover.

Directed the operations, purchasing, marketing, account management and internal cross functional collaboration, increasing sales of Sun Microsystems products by 900% in 30 months. Raised division sales to 12% of North American companywide revenue and 25% of North American companywide profit, consistently delivering over 14% EBIT to an organization that typically earned 2.5% EBIT from all other divisions.Other positions held at Merisel: Sr. Product Manager, Sun Microsystems Division - Managed relationships, issues and cross functional projects related to the channel sales and marketing of Sun products to increase sales.Business Development Manager - Responded to RFP's making recommendations on new channel business opportunities; on recruitment team for major new channel relationships with Compaq, Apple, Sun Microsystems and others. Facilitated contract negotiations and internal product launches.Software Product Manager -Managed software relationships with major software partners including Microsoft, Lotus, Adobe, WordPerfect, Corel, SunSoft and others; reviewed all software submissions for national distribution, negotiated contracts, consulted on packaging design, managed product launch across all functions.

Harvard Managementor, Business, Management, Marketing, And Related Support Services

Dean'S Program - Liberal Arts

Pre-Law Studies