Vice President Marketing
CurrentLeader of all marketing efforts to grow the Genexa brand and continue to make it a household name.
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@newellbrands.com
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2 phones found area 770 and 800
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LinkedIn matched
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Laura Lee Wren is listed as Vice President of Marketing | Equity & Advertising Expert | Integrated Marketing Leader at Genexa, based in Atlanta, Georgia, United States. AeroLeads shows a work email signal at newellbrands.com, phone signal with area code 770, 800, and a matched LinkedIn profile for Laura Lee Wren.
Laura Lee Wren previously worked as Vice President Marketing at Genexa and Director, Brand Marketing (Graco, Baby Jogger, Century, Nuk Baby Brands) at Newell Brands. Laura Lee Wren holds Mba, Marketing And Management from Emory University - Goizueta Business School.
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AeroLeads found 2 current-domain work email signals for Laura Lee Wren. Compare company email patterns before reaching out.
Experienced marketing leader with 18 years proven success in building brands from start-up to leading $1B size across finance, skincare, beauty, CPG, baby and OTC categories. Skilled in cultivating brand equity, developing multi-year marketing strategies and launching break-through creative and media campaigns that drive high impact, persuasion, and sales growth. Passionate about leading a team of marketing professionals, plus overseeing multiple cross functional and agency partners.
Listed skills include Brand Management, Marketing Research, Marketing Strategy, Product Development, and 10 others.
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Atlanta, Georgia, US
Leader of all marketing efforts to grow the Genexa brand and continue to make it a household name.
Atlanta, GA, US
Comprehensive leader of consumer marketing communications strategy across $1B baby business portfolio, including #1 US/company brand - Graco. Oversee brand health, positioning and equity, visual identity and 360-degree marketing across all consumer touchpoints. Manage agency relationships and cross functional teams across creative, media and owned channels.
Atlanta, GA, US
Built new team and function from scratch- owning global brand health, equity, visual identity, creative strategy, and comprehensive consumer marketing plans for #1 US baby gear brand, Graco. Planned and executed multi-million dollar annual budget across media, consumer promotions, social, PR, website, email and shopper marketing. Scope expanded to include.
Atlanta, GA, US
General manager and P&L owner of Goody’s largest, most profitable categories. Led innovation, merchandising, sourcing, and pricing strategy - launching 100+ products and growing sales +11%. Leveraged trend forecasts and consumer insights to launch innovative athleisure line at Target -winning category vendor of the year. Led multi-year claims and packaging.
Atlanta, GA, US
Identified $30MM opportunity via market analysis and consumer research, developed marketing and retail strategy to address and drive household penetration. Planned, managed and evaluated marketing tactics utilizing marketing mix model and POS data to maximize budget & increase ROI (including TV campaign development/launch).
St Louis, Missouri, US
Leveraged global insights to launch first to market $12MM product, owning development, pricing, volume and financial projections. Managed 50+ SKU’s, analyzing shipments/consumption to drive supply chain planning. Oversaw $25MM A&P marketing (TV, print, radio, FSI, PR, digital, sampling) through strategy, briefs, agency direction and execution/evaluation.
St Louis, Missouri, US
General manager and P&L owner of 2 categories, leading cross-functional team in 9 product launches. Re-positioned declining product, driving distribution gains and 65% POS growth. Received company award for launch that grew Walmart sales +10%. Oversaw Consumer Insights studies, leveraging to build innovation roadmap and annual marketing plans.
Charlotte, NC, US
Created marketing plans, digital and web strategy for $2M+ sponsorships (NASCAR, Atlanta Falcons). Led integrated agency and internal partners team to implement campaigns in +200 retail locations and across media, driving account growth.
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Laura Lee Wren works for Genexa.
Laura Lee Wren is listed as Vice President of Marketing | Equity & Advertising Expert | Integrated Marketing Leader at Genexa.
AeroLeads has found 2 work email signals at @newellbrands.com for Laura Lee Wren at Genexa.
AeroLeads has found 2 phone signal(s) with area code 770, 800 for Laura Lee Wren at Genexa.
Laura Lee Wren is based in Atlanta, Georgia, United States while working with Genexa.
Laura Lee Wren has worked for Genexa, Newell Brands, Georgia-Pacific Llc, Energizer, and Suntrust Bank.
You can use AeroLeads to view verified contact signals for Laura Lee Wren at Genexa, including work email, phone, and LinkedIn data when available.
Laura Lee Wren holds Mba, Marketing And Management from Emory University - Goizueta Business School.
Laura Lee Wren is listed with skills including Brand Management, Marketing Research, Marketing Strategy, Product Development, Ac Nielsen, Advertising, Public Relations, and Iri Data.
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