Laura Leeper Email & Phone Number

Manage the executive meetings program (EBC) for tier 1 events across Amazon, including CES, MWC, IFA-Berlin, and re:MARS.

Lead RSA's presence at industry and proprietary events.

Raleigh-Durham, North Carolina Area

Responsible for sponsorships and the global event portfolio, including on-line, proprietary, and industry events.

San Jose, CA

Manage corporate event portfolio, including industry and proprietary events

San Jose, CA

• Synthesize the TelePresence product portfolio into compelling event and launch experiences
• Launched Telepresence 2.0, a live global event and webcast showcasing new messaging and product positioning to 50+ targeted press and analysts
• Led marketing strategy and deployment for annual United Nations climate change event held in South Africa, with focus on partner sponsorship and demo experience
• Simplify complex product features into a relevant and digestible story
• Drive hi-touch demand generation programs to identify, engage, and mange key customer and prospects at events
• Develop video assets to complement launch and web initiatives, including internal and external videos (customer case studies, anthem video)

• Launched first major Cisco consumer product, Cisco umi telepresence
• Devised, socialized and drove complex schedules to ensure the Cisco umi telepresence product launched successfully
• Influence Cisco groups outside the business unit to build consensus and affect change (manufacturing, engineering, operations, brand, customer support, etc.)
• Develop umi product toolkits and engagement process for product placement, including Transformers 3, Oprah, The Today Show and Extreme Home Makeover
• Author and publish technical demo scripts for events, press, retailers, and service providers
• Produce optimized demo environments to showcase product features for customer demo rooms and events

• Created immersive product experiences that delighted event attendees
• Orchestrated all aspects of tier-one (CES, Cisco Live, Interop) and tier-two events
• Consolidated multi-stakeholder needs and directed them to common program goals established via a Strategic Mapping Experience process
• Developed and led first global tradeshow program; focused on operational efficiencies (raise 75% of funding from partners, reduce overhead, realize economies of scale)
• Initiated RFP process to identify vendors, including exhibit houses, design agencies, site venues, talent, labor, A/V, and production companies
• Instituted meeting request process to maximize resource use for programs with high-volume customer meetings (600+ over 3-day period)

• Sole on-site manager for $3.5 million annual contract, supporting Internet Marketing & Field Marketing programs
• Led the deployment of a Call Center application to 3 Latin America locations, by requirements gathering, implementation, and training
• Monitor and evaluate performance on 100+ programs and make recommendations to improve ROI
• Supervise mapping, cleansing, and validation of file imports, resulting in a 500k data append
• Manage relationships and train over 60 clients, ranging from management to individual contributors
• Interpret client’s IT requirements and communicate requirements to internal IT

• Managed 35 accounts totaling over $2 million annually
• Calculated usage and activity reports to increase each client's ROI
• Presented highly technical product information to marketing and sales teams
• Researched and partnered with VERITAS, Hewlett-Packard, Brocade, AMD, and BEA Systems to meet their objectives
• Provided strategic counseling to executive analysts to identify target markets

• Managed the transition from Genesis database to Internet-based CRM
• Executed marketing plans for VARS and vendor-focused incentive programs
• Composed technical copy for marketing brochures, RFPs, and website
• Coordinated trade shows and seminars