Laura Shapiro Email & Phone Number

Matawan, NJ, US

New Jersey

In collaboration with hospital leadership, physicians and external partners, achieve the goals of the Radiology Service Line. Oversight of the RWJBH Radiology Professional practice, chair RWJBH Radiology Capital Committee, support RWJBH Radiology Director's Collaborative, serve as project manager for New Jersey Imaging Network initiatives and manage.

Little Falls, NJ

Responsible for Operations, Business Development and Mergers and Acquisitions

Hudson County, NJ

Drove Physician Relationship Management system adoption to over 90%. Led team of business development directors and physician liaisons covering Hudson County. Developed and implemented "medical manpower grid" to align business development with hospital leadership. Analyzed radiology footprint to optimize utilization and staffing to ensure patient access.

Jersey City, NJ

Implemented concierge program, piloted concierge concept, reduced patient leakage and achieved nearly 1 million visits from inception to March 2020.

Malvern, PA

Provided standardized methodology and discussion deck for new opportunity creation and bookings measurement for "Go for Growth" initiative to ensure sales of all products in the portfolio. Implemented dashboards for sales and business units to drive desired results and transparency. Identified and tracked KPIs to improve funnel quality, forecast accuracy.

Managed performance of sales consultants, national accounts managers and executive relationship directors to achieve volume and market share goals at budgeted cost. Met target quota 5 of 5 years. Developed and implemented value-added programs for strategic accounts to protect and expand footprint.

Identified and secured strategic customers who saw value in partnering with a leading technological firm. All parts of the customer relationship management (CRM) process were involved, documented with Siemens on-line opportunity system, contracted, and monitored for level of spend and breadth of penetration.

Developed and implemented customized consulting programs around the radiology and oncology service lines. Adapted a Value Opportunity Analysis tool for these service lines to address customer return on investment (ROI) questions.

Provided strategy, focus, and implementation to cardiology, radiology, surgery and oncology service lines. Led a team of three individuals responsible for program development and sales force integration.

Consulting Group ManagerStrategic Program Manager

Developed and launched marketing effort to take current film budgets in cardiology departments and convert them to operating leases for new digital imaging systems.

Coordinated sales, clinical applications, and service for the lithotripsy market in the United States. Coordinated with factory in Germany to ensure all systems received PreMarket Approval (PMA) from the Food and Drug Administration. Led customer focus groups and provided product development input for US market.

Coordinated industry efforts at this world renown trade association for Magnetic Resonance Imaging equipment manufacturers and identified emerging health care capital equipment, such as Lithotripsy and Picture Archiving and Communications Systems (PACS).

Recommended wastwater treatment options for the plastics industry as part of the Clean Water Act.

Mba, Finance

Concentration in Finance

Bche, Chemical Engineering

Activities and Societies: Tau Beta Pi, Mortarboard, A.B.Graham Member Deans List in College of Engineering, President of Tau Beta Pi Gamma.