Laura Macpherson Email & Phone Number

Ideally is my content marketing consultancy. I've worked with over a dozen high-performing teams at B2B tech companies — including Snowflake, Front, Immuta, ObvioHealth, Sigma, and Withings. The clients I work with have questions like these: • How can we meaningfully differentiate in a way that resonates with our target audience?• How can we convince prospects to take the risk involved in buying a new solution?• How can we improve our lead quality?Learn more and check out client kudos at ideallymarketing.com.“It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.” —Harry Rose, Bonterra“Our company was eager to build thought leadership. Laura stepped in and took the time to listen, understand and ultimately generate high-quality lead-converting thought leadership content for our team. Not only did she exceed our expectations with her work, she was also a pleasure to work with!” —Julie Starck, Passport“Choose Laura! She’s adept at uncovering customer pain points and finding creative ways to present solutions. The articles and case studies she developed for us are getting thousands of monthly views with high time-on-page and a low % exit. And our sales team is using them to close deals!” —Emily Hackeling, Front

The Cloud, Us

I worked with the Head of Inbound Marketing and the Digital Marketing Manager to create SEO-optimized content for the Snowflake Resource Center. We collaborated closely with the PMMs to ensure the content was not only educational but also led the target audience to relevant value props and product capabilities.SEO results from the time I worked with the team:• 155% traffic increase• 64.34% clicks increase• 123.08% increase in traffic specifically related to Snowflake data science workload

San Jose, Ca, Us

I worked with the PM and PMM teams to reposition the Knowde Marketplace to attract new buyers. The project included developing new messaging, website copy, and SME-driven content for key personas. The project resulted in a significant increase in qualified website traffic and new buyer registrations."We were so lucky to find Laura! She's wonderful to work with and very talented. Laura helped our company reposition one of our key products within the market, both at the highest strategic level and by assisting in the weeds. She worked with our team to build a content strategy from 0 to 1, yet also helped write ad copy targeted to a very niche industry. We successfully launched dozens of campaigns built around the content she provided, and following the guidance from her strategy!" —Oakley Reid, Lead Product Manager, Knowde“Laura was an incredible marketing asset during our time working together. She has a roll-up-her-sleeves mentality and is always proactive in jumping in to help out the team. Her support spanned from gathering customer research, building out a messaging guide, conducting competitor research to inform sales enablement material, and writing thought leadership articles for our company blog. She is also just really lovely to work with and easy to collaborate with!” —Jessie Wang, Product Marketing Manager, Knowde

Washington, Dc, Us

Developed content strategy and created content for lead generation campaigns — the campaigns included reports, creative "lookbooks" featuring customer stories, and thought leadership guides, as well as landing pages and email nurturing campaigns. These campaigns filled the company's pipeline with qualified leads and helped the marketing team reach their quotas.“It’s been an amazing six months of growth for us in terms of leads. We came into the year with a qualified lead shortage, and that has been remedied. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.” — Harry Rose, Content Marketing Specialist, Network for Good / Bonterra

San Francisco, California, Us

I worked with the marketing team to craft a content strategy based on the company’s strategic narrative and point of view. We built a content marketing engine that established the company as a leader in democratizing data analytics. We significantly increased qualified organic traffic and ultimately drove significant revenue. “Laura has been a tremendous help to Sigma as we’ve scaled out our content marketing and SEO initiatives. Not only is she a joy to work with, but her creativity, ability to meet deadlines and translate technical jargon into easy-to-read copy has been a lifesaver. I couldn’t recommend Laura enough. If you’re looking for a contract writer, adding Laura to your team is a no-brainer.” — Devon Tackels, Content Marketing Manager, Sigma

Remote, Us

My role at The Center for Sales Strategy and LeadG2 expanded to include designing and implementing new marketing strategies in addition to managing the existing inbound marketing program. I led the marketing team in aligning marketing strategies with business goals and developing inbound and ABM campaigns.“Laura has been a significant contributor to our success at both CSS and LeadG2. She is an amazing person and colleague and has helped us to grow our marketing efforts over the past two and a half years.” — Matt Sunshine, CEO, The Center for Sales Strategy

Remote, Us

I managed the inbound marketing systems for The Center for Sales Strategy and LeadG2, working with thought leaders to create new content for lead generation and lead nurturing. I wrote and edited blog posts and created content offers, landing pages, calls-to-action, and email marketing, all with a focus on ideal prospect targeting and conversions.

I shifted into content marketing, helping SMBs and startup SaaS companies implement inbound marketing systems. Most of my clients used HubSpot but weren't sure how to get the most out of it and didn't have in-house resources for content creation. I consulted on HubSpot as well as wrote blog articles, lead magnets, emails, and case studies.Clients included: Seventh Sense, Databox, Omatic, Behavioral Health Center of Excellence, Palmetto Technology Group, The Scarpetta Group, and ScanSource

Northstar Creative was a graphic design and website development company that served B2B SMBs. I and my team consulted with clients on their business goals, needs, and strategies, and created brand identities and marketing materials to support clients' growth goals.

I collaborated with the editor to determine the focus of the monthly issues of Today's Builder Developer magazine and created story ideas and concepts. I wrote many of the feature articles and also did some graphic design. I was only there for a short time before the real estate collapse forced the company out of business.

Education record

Bachelor Of Science (B.S.), Creative Writing & Psychology