Laura Levitan Email & Phone Number

Woodstock, Ga, Us

Atlanta Metropolitan Area, Us

New York, Ny, Us

An independent network of marketing, communications, research, and development firms delivering integrated business solutions that drive change and growth for the world's leading brands.• Drove business networking by connecting W2O Group and its’ three operating companies, WCG, Twist MKTG, and Brewlife to an extensive catalog of industry relationships with leading corporations.• Served as Head of Executive Recruiting to identify and attract top talent for the organization.• Reported directly to CEO and serve as member of the Leadership Committee. • Acted as key liaison with several prestigious conferences to secure speaking engagements for colleagues and other senior marketers.• Traveled 25% to support networking with client meetings, conferences and industry events.

Boca Raton, Florida, Us

An innovative client services firm, leading initiatives to proactively transform client organizations to a platform business model, capitalize on the Connected Revolution, and dominate the competition.• Recruited by and reported to CEO; responsible for delivering introductions with decision makers and senior executives.• Raised visibility and awareness for Applico via social media channels by promoting operating companies, sharing success stories, and showcasing profiles for key personnel.• Traveled about 35% of the time for onsite office visits and to support prospect client meetings.

New York, Ny, Us

A creative and technology agency dedicated to making brands remarkable; MRY (formerly Mr Youth) works with clients to develop brand content across media channels that sparks emotion, adds value, and inspires action among consumers.• Responsible for delivering introductions to a range of companies to secure new business for the agency; successfully initiated new relationships top brands that included The Coca-Cola Company, Procter & Gamble, Hewlett-Packard, Crayola, Mens Warehouse, Arla Foods, Pepperidge Farm and many others.• Appointed equity Partner of Mr Youth in 2009; mentored many employees and served as a member of the leadership team, tasked with guiding agency development, growth, positioning, and culture. • Worked on team that incubated Crowdtap within Mr Youth and actively supported the launch; facilitated introductions to potential clients and remain a supportive shareholder. • Key agency representative driving the relationship with WOMMA (Word of Mouth Marketing Association).•Played and instrumental role in agency growth during the five years prior to the sale to LBi (now Digitas LBi), the largest independent technology network at the time.

The first market research and consulting firm dedicated to off-line word of mouth marketing; Keller Fay Group serves leading brands, agencies, and media to understand who’s talking about a brand and what they’re saying.• Responsible for developing a blue chip client base, delivering clients new capabilities in word of mouth (WOM) marketing, to measure all talk in whatever form or context it occurs.• Helped drive an understanding among marketing professionals to harness the WOM paradigm shift for clients and prospects in a range of industries including: Consumer Packaged Goods (CPG), Retail, Travel, Entertainment, Cosmetics, Apparel, and Financial Services.• Raised visibility and awareness for Keller Fay via social medal channels by promoting operating companies, sharing success stories, and showcasing profiles for key personnel.• Drove the dramatic expansion in new business for the Keller Fay Group by securing a large number of clients.• Identified key client issues and opportunities, communication capabilities, to develop plans and recommendations; worked as a liaison between the firm and clients to effectively capture and relay client needs and exceed their expectations.• Developed and implemented standardized processes for client onboarding and service.

Us

An innovative marketing and communications strategy firm, dedicated to helping companies win and grow with actionable solutions based on an insurgent strategy model and provocative points of view.• Appointed to a specially created role, designed to leverage my extensive list of industry relationships combined with my passion for networking to deliver opportunities and key strategic relationships.• Facilitated business executives and industry-leading organizations to develop, design, and execute progressive business building programs and strategies.• Cultivated relationships with premier marketing, sales, and general management leaders to identify, develop and execute growth opportunities.

Providing customized integrated marketing solutions, account management services, and innovative approaches to business development all delivered via flawless program execution.• Collaborated with senior marketing, sales, and management executives at client companies to implement effective brand marketing tools, maximize client marketing ROI, and secure long-term mutually beneficial business relationships; generated more than $1M in revenues.• Provided critical expertise to a range of leading brands that included Nickelodeon, Upromise, Revlon, J. Brown, TraceyLocke, Wunderman, Drinks Americas, and Qode.com (NeoMedia Technologies).• Established an executive search practice covering search, placement, and candidate development.• Developed the 2004 to 2005 Consumer and Channel Marketing plan for GE Lighting products offerings in DIY big box stores and grocery retailers.• Marketing liaison between Phoenix Brands and Unilever; hired packaging and customer marketing agencies; conducted consumer research to improve positioning strategies and packaging enhancements.• Interim VP of Marketing for Phoenix Brands, following the acquisition of Niagara Spray Starch, Rit Dye, and Sunlight dish products.

New York, Ny, Us

A global leader in color cosmetics, skincare, fragrance and personal care products, Revlon was founded in 1932 and today is the one of the strongest consumer brand franchises in the world.• Recruited by the Executive Vice President and Chief Marketing officer with responsibility for seven direct reports that included promotion, planning and communication professionals.• Designated liaison between the Marketing and Customer Marketing Departments; maintained oversight for cross-functional efforts to develop and implement marketing programs and promotional products to retail channels. • Evaluated and delivered recommendations on entertainment and other associative imagery properties and related cross-promotional opportunities.

Reykjavik, Is

Assumed CMO role for Iceland Spring, Inc., an Icelandic premium bottled water manufacturer attempting to reinvigorate a failing 10-year effort to penetrate the U.S. market. Effectively managed a $1 million marketing budget; repositioned brand to reflect pure, Euro-chic image; led label design, consumer/trade print advertising, PR, product placement and merchandising programs including initiation of high-profile tie-ins with the Grammys, Telethon for America, Washington D.C. Marathon, Black Entertainment Television Awards, Michael Jackson Gala, Fashion Week and others; and provided strategic leadership to one Iceland-based marketer, as well as advertising, PR and product placement agencies. Penetrated 30 U.S. states via 23 distributors making significant inroads to the natural and health food channels, generating 210,000 case sales and $1.8 million revenue in just 12 months.

New York, Ny, Us

Served as Director of Promotion for J.Brown/LMC Group (division of Grey Advertising). Played integral role in creation and implementation of successful partnerships such as Tropicana’s Wal*Mart TPI initiative, Campbell’s 2002 Winter Olympic sponsorship, and Quaker Oats/Nickelodeon’s Jimmy Neutron promotion. Devised retailer- specific integrated promotion plans for other premier marketing organizations like Pepsi, Kraft, and Nabisco to generate incremental feature and display support. Generated capitalized billings increases during a period of general industry downturns.

Irvine, Ca, Us

Recruited by Gaskell Associates for equity position which was acquired by Omnicom 90 days after joining agency. Responsible for the strategic development and creative execution of all fully integrated marketing plans; promotion, sports and entertainment sponsorships, event marketing; strategic marketing planning and calendar development, etc., supporting core Guinness Import and Welch’s brands, which represented $5 million in agency revenues. Also provided marketing and promotions support to clients including Pepperidge Farm, Nestlé, The Weather Channel, Revlon and GTE. Directly managed 10 client service professionals, with dotted line responsibility for a multi-functional staff of 25+.

Developed and managed broad portfolio of clients representing more than $6 million in annual revenues including Pepsi, A&W, Revlon, Johnson & Johnson, Heublein, Labatt, Cadbury Beverages, Procter & Gamble, General Foods, Taco Bell, M&M Mars, Lenders, Pontiac, and Stanley Tools. Financial accountability for client budgets and agency revenue targets. Built and directed highly motivated team of 20 direct reports and 50+ agency personnel, and engaged them to own and achieve aggressive goals for client satisfaction and market place results. Reported to President. Member of Agency Management Committee responsible for setting strategic goals and processes, building organizational capacity and capabilities, and developing/ influencing agency culture.

New York, Ny, Us

At Ogilvy & Mather Promotions, developed and implemented traffic building, loyalty and consumer in-store experience programs for QSR leader Hardee’s. Created direct marketing consumer relationship programs for grassroots lawn care company Chemlawn. Planned and implemented consumer promotion programs for variety of General Foods brands. Pioneered innovative STAR UPC continuity program and strategic alliance between General Foods and Sears – one of earliest consumer loyalty efforts in CPG category.

Syosset, Ny, Us

Reported to Chairman who was broadly recognized as pioneer of promotion discipline. Conceived and implemented sweepstakes/games/contests and other consumer and trade incentives for more than 30 clients including Sony, American Home Foods, General Foods, Nabisco, ABC, Florida Department of Citrus, Beiersdorf, Nestle, Lorillard, American Tobacco, and the New York Post. Created and implemented trial and awareness generating events including Nivea Aftersun Tanning and Chef Boyardee/NFL Recipe Bake-Off Contests. Developed depth of experience and broad understanding of promotion and marketing communications legalities.

New York, Ny, Us

Recruited by Executive Vice President during senior year of college following successful summer internship. Developed and implemented sweepstakes/game/contest and premium promotions for Lifesavers, American Family Publishers, A&W and Playboy.

Bachelor Of Science, Organizational Communications

Education record