Develop and implement annual communications calendarManage content calendar, blog, and social media accountsDevelop and maintain relationships with print and broadcast news media across 73 Indiana countiesWrite press releases and pitch notes to reach earned media impressions goals Collaborate with development, care and support, and advocacy teams on communications strategies to help achieve fundraising, program delivery, and public policy goalsWrite emails and e-newsletter copyCreate graphics for emails and social media via CanvaConduct media training and develop talking pointsServe as spokesperson as neededWork with consultant to manage paid and donated media strategy and budgetReview materials for branding and style guide standardsAdvise leadership team on internal and external communications and messagingManaged communications coordinator position until April 2020Established and co-chaired cross-functional diversity, equity, and inclusion workgroup

Developed and managed annual content calendar for B2B business segmentResearched and wrote thought leadership content, including blogs, white papers, and case studiesWrote and updated website copy Project managed quarterly Recall IndexWrote content for sales sheets and other sales enablement materials Managed public relations and digital marketing agencies Reviewed and edited press releases, story pitches, byline articles, talking points, and other PR content, primarily for trade publicationsLed social media strategy and posted content to social media channelsTracked and measured social media engagement Developed and wrote content for email campaigns and webinarsAttended and wrote content regarding International Consumer Product Health and Safety Organization (ICPHSO) conference

Wrote news releases and media alerts Developed and maintained strong relationships with media in Indianapolis and beyond Conducted media training for clientsAdvised and assisted clients on crisis communicationsWorked with clients to plan and coordinate special eventsPitched and organized lifestyle segments

Wrote news releases and assembled press kitsDeveloped yearly PR plan and calendar Maintained strong working relationships with reporters, producers, & other members of the media Proactively pitched news stories to local and regional media to promote key service linesCoordinated media interviews with physicians and other clinical staffAssisted with planning special eventsMonitored and tracked media coverage Worked with internal communications to develop communications strategy Served as spokesperson as neededWrote advertorials and other materials to support the marketing teamResponsible for maintaining and updating Intranet and external-facing websites Coordinated and posted social media content, including Twitter, Facebook, and PinterestConducted media training for physicians and staff

Performed multiple live shots dailyWrote news storiesShot and edited videoPromoted employer through social media

Shot and edited videoDeveloped story ideasFilled-in as producer/anchorPosted stories and video to station website

Shot and edited storiesProduced and anchored newscastsResponsible for beat covering three counties