Laura Fox Email and Phone Number
As a data-driven marketing leader with over 20 years of experience, I excel in identifying opportunities, translating high-level business goals into actionable plans, and leading cross-functional teams to deliver impactful results. My expertise spans diverse industries, including retail, CPG, manufacturing, and travel, where I have consistently driven top- and bottom-line revenue growth through strategic planning, creative development, and operational efficiencies.I specialize in integrated marketing and data analysis with a strong focus on content creation and lead generation. Adaptable to both agency and corporate roles, I bring expertise in brand management, performance-driven solutions, and executing digital and direct response campaigns that drive conversions throughout the sales funnel. My leadership style fosters collaboration and aligns teams around a shared vision, consistently delivering results that meet business objectives and elevate brand positioning.I have contributed to the growth of major brands, including Kohler, Keurig Dr Pepper, Home Depot, Kohl’s, Funjet Vacations, and Capital Heating, Cooling & Electrical, by implementing innovative marketing strategies that enhance sales and operational performance. Key career highlights include:• Scaling a startup, Harvest Communications, by building a network of creative marketing professionals and acquiring 14 national brand clients through consultative selling, expanding the suite of digital marketing solutions from 1 to 11 through strategic partnerships.• Increasing sales by 230% and new customer acquisitions by 640% at Capital Heating, Cooling & Electrical through diverse marketing strategies, customer segmentation, activation campaigns, and launching a private-label brand that evolved into a new division.• Enhancing profitability at Kohler by reducing advertising costs by 10% and accelerating content creation by 20% through streamlined cross-functional processes involving 15+ stakeholders.I am excited to expand my professional network! Please reach out to l.fox1109@gmail.com to connect. AREAS OF EXPERTISE • Lead Generation • Growth Marketing• Brand Management • Performance Marketing & KPIs• Integrated Marketing Campaigns • Customer Acquisition & Retention • Campaign Analysis & Optimization • Creative Development & Communications TECHNICAL INVENTORY Artificial Intelligence | ChatGPT | Microsoft / Google Suites | Workfront | WordPress | Canva
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Marketing Manager – Iam Passenger Car, North AmericaZf GroupMilwaukee, Wi, Us -
Brand Activation Manager, North AmericaZf Group Nov 2024 - PresentVernon Hills, Illinois, United StatesAs a marketing professional specializing in process design, content creation, and engagement, I streamline and execute brand activation strategies to enhance awareness and community engagement for ZF Aftermarket. I lead multi-channel campaigns, drive event activities, and manage digital and social content creation to promote customer connection and brand loyalty across North America and beyond. By collaborating with global teams and utilizing analytics, I ensure alignment with strategic goals, continuously optimizing engagement initiatives to support sales and drive measurable impact. -
Director Of Marketing And Experiential TravelFree Bird Retreats Jan 2024 - PresentWith a passion and education for wellness and experiential travel, I curate wellness retreats in unique destinations. Develop strategic partnerships industry leaders in wellness, hotels, ground transportation and airlines. Create and distribute unique content to drive engagement and enrollment. -
Independent Marketing ConsultantClever As Fox Marketing, Creative, &Brand Consultancy Jan 2021 - PresentFreelance consulting and contract work for engaging companies including:UberOne | Brand Activation LeaderKohler | Brand Communications ManagerKeurig Dr Pepper | Creative Project Management -
Marketing Consultant | Senior Brand Communications ManagerKohler Co. Mar 2022 - Jul 2023Kohler, Wisconsin, United StatesActed as a tactical, trusted advisor within the in-house agency, collaborating closely with corporate marketing to plan and deliver strategic initiatives. Managed a $2.5M content marketing budget across three brands, recommending data-driven approaches to increase leads and optimize conversions. Steered growth through impactful B2C campaigns, including rebranding efforts and the development of B2B sales enablement tools.• Directed content and brand asset creation for direct response marketing, optimizing to achieve conversions across sales funnel. Analyzed performance data to refine strategies, ensuring alignment with best practices and improving overall campaign effectiveness.• Resolved inconsistencies across 100+ dealers, 10-member agency, and 20-member in-house creative team, reducing rework by 50% and improving stakeholder satisfaction. Conducted brand audits and led rebranding efforts to revamp and launch comprehensive brand and co-brand guidelines for Kohler Home Services.• Streamlined creative development process, accelerating asset delivery by 20% and enhancing collaboration among cross-functional stakeholders to drive consistent brand alignment for Kohler. Leveraged project management expertise to optimize workflows, ensuring timely, high-quality outputs that supported marketing objectives.About Kohler: American manufacturer renowned for its kitchen, bath, plumbing, and power products, also owning and operating hospitality and real estate ventures. The Beacon is Kohler’s in-house creative and communications agency. -
Marketing Consultant | Senior Creative Project Manager (Campaigns & Content)Keurig Dr Pepper Inc. Nov 2021 - Mar 2022Los Angeles, California, United StatesRecruited to in-house creative agency at CPG manufacturing company to lead creative execution of high-visibility campaigns and strategies with $3M budget across 4 brands. Oversaw indirect team of ~25 total employees through creative development and production process for 5–25 concurrent projects. Served as trusted advisor to account, brand, and project management teams, demonstrating solution-oriented and proactive approach to multichannel campaign execution. ● Developed KPI-tracked project templates, improving project management team efficiency by 28% and streamlining workflows. Led a team of 10 through successful change management efforts to drive widespread adoption.● Directed rebranding effort for flagship product (Xyjence) in coordination with 15+ team members; highlighted critical inconsistencies in nutritional panel and rallied team to avoid potential fines and strengthen customer trust. Updated advertising touchpoints to ensure compliance and maintain brand integrity in collaboration with legal team.● Led end-to-end creative production for high-visibility celebrity-influencer campaigns, driving brand recognition and top line sales across multiple channels.About Keurig Dr Pepper: North American consumer packaged goods (CPG) manufacturer renowned for its iconic brands, including Core Water, Xyience Energy Drink, Snapple, Keurig, Mott’s, and Dr Pepper. Liquid Sunshine serves as the innovative in-house agency for Keurig Dr Pepper. -
Marketing DirectorCapital Heating Cooling & Electric Jan 2014 - Nov 2021Greater Milwaukee AreaServed as key member of the leadership team, led growth marketing, partnerships, and branding initiatives to drive substantial business expansion. Demonstrated intellectual curiosity, a growth mindset, and strong analytical skills to develop and execute strategies, events, and business partnerships that boosted brand awareness and performance. Spearheaded annual business planning to establish lead and revenue targets for two brands and four departments, conducting weekly meetings with department heads to pinpoint strategic priorities and synchronize marketing strategies.• Achieved a 230% increase in sales and a 640% growth in customer acquisition through strategic marketing efforts, including successful campaigns, impactful rebranding initiatives, successful product launches, and strategic partnerships.• Cultivated strategic partnerships, including a significant collaboration with Home Depot, and managed a field marketing team of 25, partnering with designers, external professionals, and departmental leaders to identify and deliver strategic priorities.• Decreased customer attrition by 6% and boosted annual maintenance plan sales by millions of dollars with customer loyalty plan, enabling scalable growth with low barrier entry, cross-selling, value-added services, and cashback on products. • Closed annual sales gap by 12% in 4 months by conceptualizing AC buyback campaign, promoting environmental impact of recycling through messaging to attract customers; achieved successful campaign adopted annually.About Capital: premier provider of smart home solutions, HVAC, home power, and electrical services in Menomonee Falls, WI. Their Indoor Air Quality division, Pure Indoor Air, offers duct cleaning, air filtration and ventilation systems, and indoor air quality testing. -
Manager Of Project Management – Corporate Initiatives And Innovation CampaignsKohl'S Aug 2012 - Jan 2014Greater Milwaukee AreaLed high-performing campaigns team at the corporate level for a major department store, driving top- and bottom-line revenue through the execution of the company's highest revenue-producing marketing initiatives, including Kohl's Cash, seasonal retail campaigns, and major annual events. Balanced multiple priorities across complex marketing projects while optimizing project management to deliver impactful results. Recruited to elevate marketing performance, I supervised, mentored, and guided a team of 8 direct reports, fostering cross-functional collaboration to meet key performance indicators and enterprise business objectives. • Boosted team productivity by 23% post-reorganization by addressing skills gaps, implementing standardized process related to creative brief intake, and delivering targeted training. • Lowered rework by 14% across 40-person department, directly impacting bottom-line revenue and exceeding KPIs by optimizing creative development process and aligning stakeholders.About Kohl's: leading American retail company that operates a chain of department stores that offer popular fashion brands and private-label offerings. Community initiatives, sustainability efforts, and loyalty programs include Kohl's Cares, Kohl's Cash and the Kohl's Rewards program. With both physical stores and a robust online presence across the U.S. -
Vice President, Marketing & Creative | PrincipalHarvest Communications Oct 2007 - Jul 2012San Francisco, California, United StatesRelocated to launch and scale marketing services division of national print consortium, partnering with chief executive officer to direct business development, marketing strategies, campaigns, and content development. Served as primary client contact. ● Surpassed industry benchmarks by 2% for HSBC Best Buy Cardholders and achieved 3% response rate for The Limited’s loyalty program by developing high-performing direct response content and introducing personalization tactics.● Built multimillion-dollar portfolio of diverse national brands across credit card services, healthcare, and retail sectors; showcased creativity and effective messaging to maximize profitability for single product in startup environment. Acquired customers while steering business development, business expansion, and revenue growth.● Led end-to-end campaign development process for 10-12 clients simultaneously, overseeing creative direction, execution, and performance measurement to drive successful outcomes and exceed client expectations.About Harvest-Communications: National print and marketing company with prior offices in San Francisco, CA and Milwaukee, WI.
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Global Product Marketing Manager, The AmericasApple Leisure Group Mar 2004 - Jul 2007Milwaukee, Wisconsin, United StatesGenerated demand and oversaw financial performance of two leisure travel brands for Global Travel wholesaler. Drove demand through B2B and D2C marketing to Mexico, Costa Rica & Caribbean. Collaborating and managing strategic relationships with airlines, hotels, tourism boards and travel agents. Led cross-functional teams through development of profitable campaigns.• Achieved multi-million dollar revenue stream for Funjet Vacations by establishing strategic partnership with West Coast Travel Agent; managed relationship, co-op marketing plans and destination trips. • Led cross-functional teams of 20+ in development and execution of innovative marketing campaigns, driving sales for key suppliers and optimizing hotel and air inventory; oversaw creative development and brand alignment across touchpoints.• Leveraged Spanish language proficiency to facilitate effective communication and engagement with local stakeholders during travel agent product sales trips.• Mentored and developed associate managers in profit optimization and brand management.About The Mark Travel Corporation: Milwaukee-based private travel wholesale company that sells leisure travel packages to over 200 global destinations. -
Marketing CoordinatorCecil Saydah Co Mar 2002 - Sep 2003Los Angeles, California, United States -
Asst. Marketing DirectorCbl Properties Sep 2000 - Feb 2002Executed promotional plans for retailers.Developed annual retail marketing plan with Marketing Dir.Maintained PR with 100+ national retailers. Measured marketing campaign performance.Partnered with vendors (radio, design, etc.) to develop promotions and collaterals.
Laura Fox Education Details
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International Marketing
Frequently Asked Questions about Laura Fox
What company does Laura Fox work for?
Laura Fox works for Zf Group
What is Laura Fox's role at the current company?
Laura Fox's current role is Marketing Manager – IAM Passenger Car, North America.
What schools did Laura Fox attend?
Laura Fox attended Lubar College Of Business.
Who are Laura Fox's colleagues?
Laura Fox's colleagues are Sakina Mouadil, Sebastian Götz, Edgar Gongó, Marco Langkabel, Magdalena Vrabetz, Kok Rano, Joao Mendes.
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