Professional skydiver at Skydive Langar, including various focuses all intended to develop the skydiving community and help people love our sport!My role is broadly split across:* Progression Lead, responsible for increasing retention rates after skydivers achieve their initial qualification* Marketing Coordinator, responsible for overseeing the marketing and PR strategy for Skydive Langar* FS Coach, providing coaching for newly qualified skydivers to improve their skills* Camera Flyer, filming tandem skydivers on their first jumps, skydive students and skydive groups* AFF Instructor, providing instruction for new skydivers on the ground and in the skyOutside of my skydiving work, I am also a member of British 4 Way Skydiving Team 'Chimera' and represent Team GB at international skydiving competitions.I am also a highly experienced public speaker and am available for talks on anything from skydiving to the business of marketing and PR. Having worked for 7 years at digital marketing agency Impression, I was first responsible for the growth of the agency as a whole and then for the establishment and development of the digital PR team, which, by the end of my time there, was providing digital PR services for brands including Funky Pigeon, Clarins, Topps Tiles, Magnet Kitchens, Marmalade Insurance, And So To Bed, Sass & Bell and Paul Camper.I am therefore available to book for business events where I share my journey from PR Director to Professional Skydiver and the many lessons learned along the way.Skydive Langar is the UK's busiest civilian skydiving centre. To find out more and to book your skydiving experience, go to www.skydivelangar.co.uk.

As the PR Director at Impression, I am responsible for the growth and strategic direction of the PR department.I am proud to lead a team of digital PR specialists who use a combination of creative PR campaign content, research driven reports, value led initiatives and reactive newsjacking to help a wide range of clients in various sectors to grow their online visibility and build their brands.Within my remit, I also play an active role in the PR industry more broadly and am a proud contributor to industry thinking, initiatives, conferences and publications.I am part of Impresion's Leadership Team, which means I am aligned with other Directors in driving the strategic direction of the business and how it is positioned and grown. I also remain part of the Management Team, alongside Heads of Department, to address operational and people related opportunities.

As the Head of Digital PR at multi award winning agency Impression, I am responsible for the management and growth of our Digital PR department and service offering.Reporting directly into the company's founders and sitting on the Senior Management team, I work alongside the Head of SEO and Head of PPC to drive integrated strategies. I also focus on the positioning of our Digital PR service offering, including, but not limited to:► Service positioning► Marketing► Business development (pitching)► Frameworks and processes► Campaign ideation and project management► Recruitment and team management► Competitor analysis► Industry contributions e.g. speaking, blogging► Networking and social media nurturing► Internal communications► P&L managementHaving managed the PR team alongside my responsibilities as Head of Marketing at Impression, I opted to focus full time on the Digital PR side of my role in May 2019.As well as managing the department, I also manage a number of digital PR and integrated strategy clients. Outside of Impression itself, I am a regular contributor to publications including Search Engine Journal and State of Digital, and speaker at events including Brighton SEO, SMX London and Pint Sized Marketing.

As the Head of Marketing & PR at multi-award winning digital agency Impression, my role was to lead on the strategy and implementation of marketing to grow our business whilst developing and managing our PR and content marketing services.Half of my time was dedicated to Impression's own marketing activity, this comprising:► Marketing strategy► Budget setting and management► Digital marketing strategy and implementation► Offline marketing► Public speaking► Partner development► Product developmentI also managed a team of senior marketers who each support specific elements of the Impression marketing strategy.The other half of my role was dedicated to management and development of our PR and content marketing service offering. Practically speaking, that means I managed a team of PR professionals and had the pleasure of doing lots of networking, research and ideation around what PR is and can do for SEO/PPC/digital clients overall.I also managed some of our larger accounts and oversee the strategic delivery across on page SEO and off page links/PR campaigns. I actively managed those client relationships and regularly delegated to and worked within larger teams to deliver against a range of digital KPIs focused on helping the client's business to grow. This side of my role encompassed:► Digital strategy► Search engine optimisation (SEO)► Digital PR► Conversion rate optimisation (CRO)► Paid advertising strategy► Analytics

As the digital marketing manager at Impression, my role was to support the growth and success of both the agency and its clients. I specialised in providing services including:► Digital strategy► Search engine optimisation (SEO)► Digital PR► Creative content marketing► Content management (range of CMS)► Paid search advertising (PPC)► Social media contentI also regularly spoke at industry events and provide face to face and remote training across a selection of digital marketing disciplines.

Contributing writer for State of Digital, an industry recognised publication reaching global audiences.

Contributing author at search marketing publication Search Engine Journal.As part of my role as the Head of Marketing at multi-award winning digital agency Impression, I write regular industry updates and thought-leadership pieces for this high authority industry publication.

As the Digital Marketing Manager at Hallam Internet, I was responsible for the online brand and reputation management of a variety of clients including blue chip companies and SMEs. I also managed the marketing of Hallam Internet itself. My role comprised:► Content strategy► Content management► Search Engine Optimisation (SEO)► Social Media Management (SMM)► Online PR► Copywriting► Website Reviews► SEO Audits► SEO and UX Development Guidelines for Web DevelopersI also presented at conferences and training events on topics around digital marketing and have done so for a wide range of businesses and for organisations including the Prince's Trust, Manufacturing Advisory Service (MAS) and Medilink.Hallam Internet is a Nottingham based digital marketing agency and leader in search marketing, with clients ranging from multinationals to small local businesses.

Chosen from over 1800 applicants, I held one of only 6 positions on the TUI Travel Specialist & Activity Sector Leadership Development Programme. The 18 month development programme was designed to equip each member with knowledge and experience across business disciplines and with commercial and strategic acumen through close contact with senior management.Having completed projects in marketing, finance, commercial, operations, business development and product development, I have a strong commercial acumen and business understanding. During the scheme, I worked in the UK, US and Canada. I also worked at the London 2012 Olympic Games.

As Head of Content Engagement, I was responsible for the content generation and management of our internal website as well as those of retainer clients and one off projects. The purpose of the role was to improve online engagement and brand reach through:► Content strategy► Content management► Content marketing► Search engine optimisation (SEO)► Social media marketing► Online and offline PR► CopywritingIn order to ensure all content and branding was in line with customer expectations and the overall brand strategy, I was also involved in:► Persona creation and management► User research including focus groups and online surveys► User experience testing► Information architecture► Web design including infographics