Laura Lugo, Mba Email & Phone Number

Atlanta, Georgia, US

Atlanta, Georgia, US

• Leading B2B marketing for connected living software solutions. Leveraging customer research and user behavior analytics to develop segmentation, go-to-market strategy, product positioning, and messaging for sales.
• Online privacy, password manager, email alias, ad tracker, and personal data manager
• Mobile device cybersecurity, antivirus, and Wi-Fi security
• Secure cloud storage and content management
• Self-help tech support content
• Tap to talk or chat premium tech support

Boca Raton, Florida, US

• Led Tech Services and Subscriptions marketing including launch of new Tech Support subscription via website, mobile app and retail. Partnered with Product, Merchandising, Digital Sales, and Retail Operations to create.
• Tech Support subscriptions
• Tech Services kiosks at 140 retail stores
• McAfee LiveSafe Antivirus software subscriptions
• Microsoft Office 365 software subscriptions
• Intuit QuickBooks and TurboTax software

Miami, Florida, US

• Led 360° marketing for primetime shows. Collaborated with Creative, Media Planning, Digital, Social Media, Radio, On-Air Integrations, Distribution, and Local Affiliates to drive ratings. Led promotional efforts for.
• La Banda, a Simon Cowell Production (reality competition show)
• Su Nombre Era Dolores, the story of Jenni Rivera (Sunday night series)
• Premio Lo Nuestro and Premios Juventud (Latino Music Award shows)

Bellevue, WA, US

• Developed strategy, messaging and media plans for localized marketing campaigns leveraging radio, OOH, sports and events sponsorships and Hispanic focused initiatives. Focus was on driving profitable business results.
• Seasonal Retail Promotions (i.e. Back to School, Mother's Day, Dads and Grads, Holiday)
• Miami Heat and Samsung Sidekick product launch
• Monthly 4G Product Launch with No Contracts

Dallas, Texas, US

• Led AT&T's Hispanic sports and entertainment marketing for the agency; day to day contact for strategic planning and campaign execution of Hispanic sponsorships and activations. Managed a remote team of 10 to develop.
• SUM and FMF for the Viva Mexico Calling Plan product launch
• Top Rank and Golden Boy Boxing
• Universal Music Latin Entertainment, Sony Music Talent and other top talent (Paulina Rubio, Juanes, Aventura, etc.)

Atlanta, GA, US

• Project manager for Aflac’s All-American High School Baseball Game. This event brought the best high school baseball talent in the country for a week of practices and seminars to teach them the ins and outs of the.
• Brand steward providing creative direction for the event's new marks
• Overall program leadership including on-air run of show, game day operations and player seminars
• Contract negotiations with TV networks, vendors and venues
• Digital content strategy

Dallas, Texas, US

• Project manager for SBC’s brand change to AT&T at 35 sports properties in the NBA, NFL, MLB & NCAA. Served as the brand steward at the agency ensuring the new brand was used correctly in all of the updated promotional.
• AT&T Center, home of the San Antonio Spurs
• AT&T Park, home of the San Francisco Giants
• Jones AT&T Stadium, home of the Texas Tech Red Raiders

San Antonio, Texas, US

• Led AT&T’s naming rights sponsorship executing all contractual assets including on-air integrations, media, digital content, on-court activations, signage, player endorsements and client hospitality. Led day-to-day.
• Home Court Promotion (digital promotion with player webisodes)
• AT&T's Annual Board of Directors Suite Night
• 2005 NBA Championship game, parties, parade and retail trophy tours

Ba, Spanish

Mba

Bachelor'S Degree, Spanish Language And Literature

Master Of Business Administration - Mba, Business Administration And Management, General

Education record

Education record

Master Of Business Administration - Mba