Laura Lugo, Mba Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Leading B2B marketing for connected living software solutions. Leveraging customer research and user behavior analytics to develop segmentation, go-to-market strategy, product positioning, and messaging for sales enablement materials. Collaborating with Product, UX, Digital, and Global Sales teams to ensure consistent tone, messaging, and lexicon across sales collateral, websites, and marketing materials.Below are the software solutions and services I'm marketing: • Online privacy, password manager, email alias, ad tracker, and personal data manager• Mobile device cybersecurity, antivirus, and Wi-Fi security • Secure cloud storage and content management• Self-help tech support content• Tap to talk or chat premium tech support• Device protection plan coverages, claims filing and tracking, deductibles, etc.

Boca Raton, Florida, Us

Led Tech Services and Subscriptions marketing including launch of new Tech Support subscription via website, mobile app and retail. Partnered with Product, Merchandising, Digital Sales, and Retail Operations to create segmentation, messaging, and creative that drove sales. Leveraged industry data, consumer research, and sales insights to drive sales.Collaborated with media planning, advertising, and brand to create 360° consumer and SMB campaigns including digital media (paid search, social media ads, display ads, digital OOH, video ads, email, etc.) and traditional media (TV, radio, print, sponsorships, etc.). Executed changes to Tech Services marketing materials to support the new Workonomy brand including retail signage and online presence. Led marketing for the following services and products across 1300 retail stores in the U.S.:• Tech Support subscriptions• Tech Services kiosks at 140 retail stores• McAfee LiveSafe Antivirus software subscriptions• Microsoft Office 365 software subscriptions• Intuit QuickBooks and TurboTax software• SquareTrade tech and furniture protection plans• Product subscriptions for consumer, SMB, and B2B including office supplies and cleaning products

Miami, Florida, Us

Led 360° marketing for primetime shows. Collaborated with Creative, Media Planning, Digital, Social Media, Radio, On-Air Integrations, Distribution, and Local Affiliates to drive ratings. Led promotional efforts for the launch of the new interactive mobile app called Univision Conecta sponsored by Verizon. The app enabled viewer interaction during the live broadcast and included voting, social media, and gamification features. Below are a few examples of campaigns I led:• La Banda, a Simon Cowell Production (reality competition show)• Su Nombre Era Dolores, the story of Jenni Rivera (Sunday night series)• Premio Lo Nuestro and Premios Juventud (Latino Music Award shows)

Bellevue, Wa, Us

Developed strategy, messaging and media plans for localized marketing campaigns leveraging radio, OOH, sports and events sponsorships and Hispanic focused initiatives. Focus was on driving profitable business results including Return on Market Investment, Brand Health and Revenue Share Growth. Role included developing General Market and Hispanic media buying strategy, negotiating local sponsorship contracts and leading the TracyLocke agency to develop meaningful creative for local offers.Below are a few campaign examples:• Seasonal Retail Promotions (i.e. Back to School, Mother's Day, Dads and Grads, Holiday)• Miami Heat and Samsung Sidekick product launch• Monthly 4G Product Launch with No Contracts

Dallas, Texas, Us

Led AT&T's Hispanic sports and entertainment marketing for the agency; day to day contact for strategic planning and campaign execution of Hispanic sponsorships and activations. Managed a remote team of 10 to develop and execute activations that drove retail traffic and sales including content creation for AT&T U-Verse, product placement in film and television and retail events leveraging sponsorships assets. As account lead, also managed all client reporting including agency hourly tracking, activation budget, activation results and annual recaps.Below are a few of the properties I worked with:• SUM and FMF for the Viva Mexico Calling Plan product launch• Top Rank and Golden Boy Boxing • Universal Music Latin Entertainment, Sony Music Talent and other top talent (Paulina Rubio, Juanes, Aventura, etc.)

Atlanta, Ga, Us

Project manager for Aflac’s All-American High School Baseball Game. This event brought the best high school baseball talent in the country for a week of practices and seminars to teach them the ins and outs of the game. The week ended with a live broadcast of the West versus East game on Fox Sports. Also collaborated with Aflac's PR team and agency Edelman to deliver on-going updates on player selections to the event.Below are some of the key roles I filled:• Brand steward providing creative direction for the event's new marks• Overall program leadership including on-air run of show, game day operations and player seminars• Contract negotiations with TV networks, vendors and venues• Digital content strategy

Dallas, Texas, Us

Project manager for SBC’s brand change to AT&T at 35 sports properties in the NBA, NFL, MLB & NCAA. Served as the brand steward at the agency ensuring the new brand was used correctly in all of the updated promotional assets and content across the country including live NCAA football game broadcasts, MLB, NBA and NFL arenas and broadcasts. Collaborated with AT&T's brand agency Interbrand to develop some of the new naming rights marks. Also collaborated with the PR agency Fleishman-Hillard to coordinate press events for the release of new marks.Below are some of the venues that were part of the brand change project: • AT&T Center, home of the San Antonio Spurs• AT&T Park, home of the San Francisco Giants• Jones AT&T Stadium, home of the Texas Tech Red Raiders

San Antonio, Texas, Us

Led AT&T’s naming rights sponsorship executing all contractual assets including on-air integrations, media, digital content, on-court activations, signage, player endorsements and client hospitality. Led day-to-day communication between AT&T’s agency and the NBA Marketing department to secure approvals of the client's promotions.Below are some of the activations I executed:• Home Court Promotion (digital promotion with player webisodes)• AT&T's Annual Board of Directors Suite Night • 2005 NBA Championship game, parties, parade and retail trophy tours

Ba, Spanish

Mba

Bachelor'S Degree, Spanish Language And Literature

Master Of Business Administration - Mba, Business Administration And Management, General

Education record

Education record

Master Of Business Administration - Mba