Laura Lidstone Email & Phone Number

• Work as part of a brand new, dedicated creative team for Haleon
• Produce creative across a broad range of projects including Digital Marketing, Video, Social Media, Identity, Printed Media and Events
• Responsible for the generation of concepts, visual design, typography and preparation of final presentations to clients
• Deliver commercially focused creative work to the highest design standards
• Manage multiple projects and stakeholders, presenting work and persuasively articulating ideas
• Form new working processes to establish the team within the company and add value to every project

London, England, United Kingdom

• Responsible for a wide variety of creative, conceptual work, including brand creation, public consultation space design, marketing and event creative, magazine art direction and digital designs for web and social
• Managed and worked on multiple projects simultaneously, including keeping track of timelines and budget spend
• Took projects from initial concept to final output, including taking client brief, quoting for scope of work, briefing project to team and pitching designs to client
• Worked and communicated directly with all clients, ranging from small start-ups to global corporations. Liaised directly with suppliers such as printers and freelancers, to ensure speed and efficiency of any outsourcing
• Launched a new Brand Strategy service to reposition the agency as branding specialists and expand their offering. I undertook training to learn the theory of brand strategy methodologies and pitched the service to.
• Drove the agency’s own brand, including visual identity rebrand and pitch designs for new business

London, England, United Kingdom

• Lead designer for all publications
• Design effective marketing solutions to communicate the D&TA brand, for both print and digital output, including a redesign of three company websites
• Create and implement new designs for all the D&TA publications (mainly feature magazines) to redefine the company as innovative, forward thinking and in-touch with a younger audience
• Develop new brand guidelines
• Proofread and edit publication articles

Birmingham, England, United Kingdom

• Conceptualise and design all company marketing creative, for both internal and external audiences. Including large format and POS event materials
• Create bespoke brochures, flyers and POS material for a vast number of external clients, to promote the BHSF products
• Rebrand BHSF corporate identity including logo, visual identity, brand guidelines and a redesign of all marketing materials
• Overhaul of company website, including design, user experience and content. Basic Flash and HTML used
• Manage all advertising activity, including sourcing new channels/publications, fielding incoming calls and negotiating on priceClients include: Crown Paints, Global Radio, Arcadia Group, Celtic FC and RMT Union

• Coordinator for one of five regional offices within a national, not-for-profit campaign
• Assist in the organisation of promotional and networking events. Included sourcing speakers, booking venues and designing marketing materials
• Liaise with local/national press and assist in writing press releases
• Update campaign activity on social media accounts and blog

London, England, United Kingdom

• Design fashion, beauty and lifestyle features for a fast-paced weekly newspaper supplement
• Assist in photoshoot direction and image retouching
• Liaise with the design team and editors to finalise designs before press

Bachelor Of Arts (Ba), Fashion Marketing And Communications, 2:1

Education record