As founder of marketing and advertising agency, Crowd Siren, specialized in strategy and management of social media marketing, content creation and social media ads for Fortune 500 companies and national franchises adding millions of social media followers to brands over time. Developed an internship program with UNLV to create a pipeline of social media marketers. Brought the best-in-class tools from tech companies. Offered social media management services including photography and video production with social media advertising becoming a specialty, with client companies spending $1M+ with Crowd Siren in its first 2 years.► Served 250+ accounts; clients incl. the Howard Hughes Corp., GrayLine Tours, Las Vegas Review Journal, Lionsgate Ent., Marvel Studios, Carrot Top, Terry Fator, Energizer, Sealy, Garfield Massage Envy and others.► Managed launch campaign for Downtown Summerlin, increasing attendance for grand opening events; increased FB and Twitter following—total social reach, combined 7.41M impressions, across all channels.► Managed social advertising campaigns with budgets between $2M-$10M to maximize ROI for clients.► Recognized as industry leader among “35 Under 35” and company earned awards for client work from the WEBBY Awards, PR News, SHORTY Awards, PR Daily and UpWork.

As a dynamic and innovative Chief Marketing Officer at SHIFTit Health, I specialize in crafting and executing comprehensive marketing strategies. My expertise lies in building omnichannel marketing frameworks from the ground up. I am passionate about assembling and leading top-tier teams, driving forward-thinking initiatives, and fostering a culture of creativity and efficiency.Responsibilities► Omnichannel Marketing Development: Spearheaded the creation of an omnichannel marketing strategy, selecting and integrating cutting-edge technology to enhance our marketing capabilities.► Team Building: Recruited and managed a diverse team of professionals, encompassing areas such as content creation, advertising, marketing communication, design, project management, public relations, user experience, copywriting, lead generation, email marketing, web and graphic design, customer feedback surveys, and promotional product design.► Focus Group Facilitation: Built and managed a focus group for app design, working closely with the UX team to integrate feedback into the development process.► Market Research: Conducted extensive market and competitive research to inform strategic decisions.► Investor Relations: Actively participated in investor meetings, presenting and pitching go-to-market (GTM) plans.Key Accomplishments► Budget Management: Developed a detailed budget for GTM strategies across various stages, from pre-launch to scaling.► Marketing Plan Execution: Successfully implemented a soft launch marketing plan, leveraging lean startup methodologies for optimal lead generation.► Project Management System: Established a project management system tailored to support both startup environments and scalable growth, positioning the company attractively for investment.► Company Growth: Contributed to increasing the company's valuation ► Team Expansion: Grew the marketing and sales team from a solo operation to a robust team of over 10 professionals.

Developed and lead the social media and PR strategy and campaigns for one of the fastest growing credit card issuers in the nation. Manage 7 direct reports to enhance the reputation of the bank online and lead top-of funnel marketing for the brand. Lead social, digital and PR Marketing for credit card products for: WWE, Las Vegas Raiders, NASCAR, Vegas Golden Knights, Six Flags, the Credit One Stadium and others.► Established a significant brand voice and evangelized at executive levels and taught the Bank’s 900+ employees the value of social media and PR in the digital age, establishing metrics of success for social media. ► Ushered in best-in-class social media tools (Sprinklr) and onboarded internal marketing analytics teams into the tool, creating a template for campaign deployment with limited budgets for social media proof of concept.► Deployed new PR strategy resulted in a 45,000% increase in reach in 10+ months with global news placements for the first time in the company’s history reaching as far as Tunisia and as close as Las Vegas, NV. ► Increased social media impressions in tentpole campaigns by over 135% utilizing proven methods of campaign deployment, including the first ever use of influencer marketing, paid ads run in-house and public relations. PR Wins produced:✷ WalletHub Best Credit Card, 2021✷ CreditCards.com Best Travel Card, 2022New strategic approach on social media resulted in:✷ 30% of new talent applications streaming from LinkedIn✷ 135% growth on company Instagram ✷ 45,000% Increase in Public Relations impressionsLeadership Wins:✷ Built department from team of 3 which grew to 10✷ 91% team retention rate

Developed creative, fun, retailer/mall content for Placewise Media, a marketplace performance cloud for shopping centers. Worked with their content platform, Shoptopia, to create rich content to attract shoppers. ► Utilizing Google ad words and Twitter, outlined a strategy to create trending daily content; and with 150+ pieces of organic content increased clicks to retail centers by 2000% and doubled online member base.

Spearheaded development and implementation of a citizen satisfaction survey, the first of its kind in New York, and a programming campaign for the Public Advocate.►Orchestrated an annual conference with CUNY College with 200+ civic leaders to enhance services in NYC.►Collaborated with Mayor Bloomberg on citizen action survey, completed by 90% of 100k NY residents.►Coordinated other projects including an initiative with Harley Davidson to decrease emergency response times for life-threatening 9-1-1 calls.► Assisted the Commission on School Governance produce a book entitled “When Mayors Take Charge: School Governance in the City.”

Recruited from Carson City to work with the largest business trade association in the state of Nevada coordinating government affairs issues affecting business in the state. Planned fundraisers for state and local candidates.

Successfully lobbied the NV state legislature gaining important resources for higher education including a much needed $32M facility to house state of the art science facilities.