Laura Lightfinch Email & Phone Number

Sheffield, Gb

Uk

Remote, Uk

Creating helpful content for our global audience of prospective students, managing student writers and working with a network of freelancers in the MBA and business world to deliver advanced insight and thought pieces from the industry.

Sheffield, England, United Kingdom

Planning, creating and executing content for the Faculty of Social Sciences, in line with student recruitment targets and research priorities. I manage social media accounts, write and edit press releases, research features and opinion pieces, produce video content, develop and manage the Faculty website, and provide support and guidance to thirteen departments on content creation for the prospective student audience. I'm currently creating a podcast which delves into the more in-depth topics around social science, in a more accessible way, including why we need social scientists and what it means to be human in the 21st Century. I've also worked with departments to create recruitment content that looks at how our students are managing to achieve their dreams, while they study through the pandemic.

Sheffield, United Kingdom

Following my success within the International marketing team, I was awarded a second secondment as a senior officer within the UK recruitment marketing team. Here I lead on our UK applicant to enrolment conversion campaign, organic social media planning and strategy, student advocate management for user-generated content, web development and content creation, project managing our marketing assistant officers and student ambassadors. I am currently leading on the production of the 2019 PG prospectus.

Sheffield, United Kingdom

I was awarded a secondment to the International department where I supported our digital global marketing strategy. My focus was on applicant to enrolment conversion, online event marketing and project managing the university's international clearing campaign to come in line with the central UK marketing team's strategy.

Sheffield

As a Marketing assistant officer, it was my role to support the recruitment of students to the university. I worked on large projects such as the undergraduate prospectus for 2018, Clearing, leading on some conversion activity including email campaigns, direct mail and social media advertising. I managed our university profile on The Student Room, created student content - film and copy - and had a particular focus on the teaching and health & well being markets.

Sheffield, United Kingdom

I project manage the charity's marketing for Team Theo, our group of active challengers. I work alongside the PR and Communications Officer to employ effective PR across local, regional and national news, magazines and specialist blogs raising the profile of our hospital and charity. I liaise with case studies, fundraisers and journalists to write news stories, and organise broadcast opportunities and liaise with press at charity events. I design and manage the production of marketing materials and work within the budgets assigned to the campaign in hand. I work alongside the PR and Communications Officer to manage the charity’s social media platforms, leading on supporter engagement, text to donate campaigns and the development of Instagram and video applications. I research ways for the charity to adapt and improve across all communications in a fast-pasted, over saturated field and report my ideas and proposals to the Deputy Marketing Manager. I develop and populate the website with events, news stories, photo galleries and fundraising materials per campaign ensuring all activity works towards the Marketing department’s monthly and yearly objectives. I was fortunate to work on new branding for the charity earlier this year, researching our position amongst the country’s children’s hospitals and developing a strategy as to how we would stand out against the competition. The rebrand included a new logo, mascot, website and overall new look and voice.

My role at SAFE@LAST involved managing all internal and external communications with the charity. I planned and developed all press relations, liaising with case studies and fundraisers, as well as local and regional news organisations. I managed the social media channels by employing a social media strategy and increasing our following and engagement. I was responsible for developing the charity website to improve it’s functionality and maintain fresh content, monitoring traffic and activity. I designed and managed the production of all marketing materials including posters, e-signatures and newsletters and co-ordinated the distribution of such items. I was responsible for copywriting, e-newsletters, social media posts, press releases and award applications, and reviewed the success of communications for each campaign. I supported the development of the charity’s brand and acted as a member of the Communications sub-group committee assessing the risk of actions taken by the Communications department, alongside other administrative tasks to assist the Head of Communications and Funding.

Online

My duties involved researching events, organisations and individuals; interviewing; writing online copy with SEO in mind; proofreading; liaising with organisations to promote HugoFox News through social media sites; creating fresh ideas for articles.

Leeds, United Kingdom

My role at independent TV company, Chameleon Television, included researching facts, quotes, statistics, opinions and trends; writing and editing treatments and scripts; editing production budgets; e-mailing and calling clients and commissioners to pitch ideas and encourage collaboration; researching current affairs and press releases; creating ideas for television programmes; acting as a critic of other programmes in order to form new ideas; keeping up to date with relevant celebrities and broadcasters who could be appealing for programmes and meeting writers and commissioners such as BBC, ITV and Channel 4 to discuss the above.

Master Of Arts (Ma), Web Journalism, Merit

I studied a year of full-time studying which included modules in copywriting, interview technique, social media, law for journalist.

Bachelor Of Arts (B.A.), Creative Writing, First Class