Laura Likos

Laura Likos Email and Phone Number

Marketing Strategy Consultant @ Microwave Nachos, LLC
Los Angeles, CA, US
Laura Likos's Location
Santa Monica, California, United States, United States
About Laura Likos

I've had the opportunity to lead at some of the most innovative, business-driving, and culturally impactful creative agencies during pivotal moments in their growth. I led 72andSunny when we earned a spot on the Ad Age Agency A-List for the first time in 8 years, during 2 years of strong YOY revenue growth with awesome existing and new client partners, and had to back-to-back top 5 Super Bowl spots. As one of the first leaders hired to launch and scale Anomaly LA, I led the pitch team to secure LA's first big pitch win on its own and contributed to Anomaly being named Agency of the Year in 2017. During my tenure as a leader at Crispin Porter + Bogusky, I helped scale the LA office, led the team that created LA's first Super Bowl spot, contributed to exponential agency growth in the Boulder office as we repositioned and reinvented many household name brands, and led campaigns that won Effies, Cannes Lions, Jay Chiat awards, One Show pencils and an Emmy nomination. Our hard work helped CP+B get named Agency of the Decade and Agency of the Year by AdAge, Creativity and Adweek. I also received personal recognition for my leadership over the years by winning the Soul of the Agency, Street Fighter, and Player/Coach awards.I love building brands from the ground up, reinvigorating ones that need a boost, and taking successful ones to the next level. I'm passionate about leading organizations (big and small), developing and coaching teams to achieve great results, and creating environments where people love to work and grow.I'm an expert in developing and scaling brands through team and agency leadership. Some examples are: Adobe, AT&T, Barbie, Coca-Cola, Kraft, L’Oréal, Marriott, Microsoft, NFL, Netflix, New York Times, Old Navy, PayPal, TikTok, YouTube, Zillow and more.

Laura Likos's Current Company Details
Microwave Nachos, LLC

Microwave Nachos, Llc

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Marketing Strategy Consultant
Los Angeles, CA, US
Employees:
1
Laura Likos Work Experience Details
  • Microwave Nachos, Llc
    Marketing Strategy Consultant
    Microwave Nachos, Llc
    Los Angeles, Ca, Us
  • Chief
    Member
    Chief Mar 2022 - Present
    New York, Ny, Us
    Chief is an organization designed for women in the C-suite, senior executives and VPs to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
  • 72Andsunny
    Managing Director, 72La
    72Andsunny Jun 2022 - Jul 2024
    Oo
    Executive Leader of Flagship Office: Achieved agency business and growth targets through managing business operations (staffing, P&L, budget, management & growth planning)—all while ensuring we created breakthrough, full-funnel creative for our clients.Achieved Back-to-Back Years of Strong Revenue Growth.100% Client Retention: Maintained relationships with all existing clients while also winning $20.4MM in new business during first full year as Managing Director. Driver of Creative Excellence: Got the agency back on the Ad Age Agency A-List for the first time in 8 years and became the first agency and brand (NFL) to get back-to-back top 5 Super Bowl spots in the USA Today AdMeter since 2018. Optimized Operational Efficiency: Evolved agency operating model across all brand teams to drive productivity and agency growth. Fostered a Feedback Culture: Implemented a new growth/feedback tool that held leaders accountable for reviewing and evaluating talent twice annually.
  • 72Andsunny
    Head Of Brand Management
    72Andsunny Jul 2019 - Jun 2022
    Oo
    United and Mobilized Brand Management: First-ever dedicated leader of the department, created a thriving team culture, opportunities for growth, and had the best employee retention numbers in the agency.Cultivated Great Talent: Identified employees’ power zones, mentored and developed growth pathways for brand leaders. Built a New Pricing Model: Partnered with COO, CFO and Biz Dev to create a new value-based pricing model to ensure the agency was more profitable. Led the Brand Leaders to $3.7MM in organic growth in 2020: This unexpected uptick in revenue prevented layoffs during COVID.
  • Fndr
    Managing Director (Contract Engagement)
    Fndr Sep 2018 - Jun 2019
    Venice, Ca, Us
    FNDR (pronounced: founder) is a strategic consultancy that works with transformative founders to help them bring voice to their vision. Reimagined Internal Operating Rhythms: Fine-tuned business model and staffing plan to maximize resources and capitalize on the strengths of individuals and the company. Introduced New Talent Strategies: Repositioned what success at FNDR looked like to attract and onboard exceptional talent and foster a more collaborative environment.
  • Anomaly
    Group Business Director
    Anomaly Jul 2016 - Sep 2018
    New York, Ny, Us
    Established Anomaly LA: Employee number 14 and recruited to start the LA office, which had the best first year performance of all global Anomaly offices.Led and Secured LA’s first pitch win: Diet Coke was the agency’s first win without the support of other offices, and this opened the door for more clients within the Coca-Cola portfolio.Ranked #1 for profit gains: Built the most profitable team within the agency in its first two years.
  • Crispin Porter + Bogusky
    Vice President - Group Account Director & Account Director
    Crispin Porter + Bogusky Mar 2015 - Jul 2016
    New York, Ny, Us
    Led global launches and high-profile campaigns: At the helm of PayPal’s first global launch and Super Bowl spot as well as the Xbox One global launch.Directed design and execution of award-winning social media partnership: Led successful promotion for PayPal and Airbnb that also won a Cannes Lion and a Jay Chiat award.Leader of Account Management Group: Trained all new account management staff and interns in LA office.
  • Crispin Porter + Bogusky
    Account Director, Management Supervisor, & Content Supervisor
    Crispin Porter + Bogusky May 2008 - Feb 2015
    New York, Ny, Us
    Repositioned major brands: Helped Kraft Macaroni & Cheese and Old Navy achieve record-breaking sales and recognition. Led Grey Poupon’s First Campaign in 15 years: Boosted sales for the first time in years, won two Cannes Lions, and received an Emmy nomination. Increased Sales with Growth Audiences: Launched first Hispanic campaign in 6 years for Kraft Macaroni & Cheese. Campaign won a gold Effie for exceptional performance.

Laura Likos Skills

Advertising Integrated Marketing Digital Strategy Digital Marketing Creative Strategy Digital Media Account Management Social Media Marketing Interactive Advertising Online Advertising Brand Management Brand Development Broadcast Social Media Media Buying Interactive Marketing Marketing Communications Outdoor Advertising Marketing Marketing Strategy Content Strategy Radio

Laura Likos Education Details

  • Louisiana State University
    Louisiana State University
    Mass Communication / Advertising With Minor In Business Administration

Frequently Asked Questions about Laura Likos

What company does Laura Likos work for?

Laura Likos works for Microwave Nachos, Llc

What is Laura Likos's role at the current company?

Laura Likos's current role is Marketing Strategy Consultant.

What is Laura Likos's email address?

Laura Likos's email address is la****@****ail.com

What is Laura Likos's direct phone number?

Laura Likos's direct phone number is +151296*****

What schools did Laura Likos attend?

Laura Likos attended Louisiana State University.

What skills is Laura Likos known for?

Laura Likos has skills like Advertising, Integrated Marketing, Digital Strategy, Digital Marketing, Creative Strategy, Digital Media, Account Management, Social Media Marketing, Interactive Advertising, Online Advertising, Brand Management, Brand Development.

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