Laura Likos Email and Phone Number
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I've had the opportunity to lead at some of the most innovative, business-driving, and culturally impactful creative agencies during pivotal moments in their growth. I led 72andSunny when we earned a spot on the Ad Age Agency A-List for the first time in 8 years, during 2 years of strong YOY revenue growth with awesome existing and new client partners, and had to back-to-back top 5 Super Bowl spots. As one of the first leaders hired to launch and scale Anomaly LA, I led the pitch team to secure LA's first big pitch win on its own and contributed to Anomaly being named Agency of the Year in 2017. During my tenure as a leader at Crispin Porter + Bogusky, I helped scale the LA office, led the team that created LA's first Super Bowl spot, contributed to exponential agency growth in the Boulder office as we repositioned and reinvented many household name brands, and led campaigns that won Effies, Cannes Lions, Jay Chiat awards, One Show pencils and an Emmy nomination. Our hard work helped CP+B get named Agency of the Decade and Agency of the Year by AdAge, Creativity and Adweek. I also received personal recognition for my leadership over the years by winning the Soul of the Agency, Street Fighter, and Player/Coach awards.I love building brands from the ground up, reinvigorating ones that need a boost, and taking successful ones to the next level. I'm passionate about leading organizations (big and small), developing and coaching teams to achieve great results, and creating environments where people love to work and grow.I'm an expert in developing and scaling brands through team and agency leadership. Some examples are: Adobe, AT&T, Barbie, Coca-Cola, Kraft, L’Oréal, Marriott, Microsoft, NFL, Netflix, New York Times, Old Navy, PayPal, TikTok, YouTube, Zillow and more.
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Marketing Strategy ConsultantMicrowave Nachos, LlcLos Angeles, Ca, Us -
MemberChief Mar 2022 - PresentNew York, Ny, UsChief is an organization designed for women in the C-suite, senior executives and VPs to strengthen their leadership, magnify their influence, and pave the way to bring others with them. -
Managing Director, 72La72Andsunny Jun 2022 - Jul 2024OoExecutive Leader of Flagship Office: Achieved agency business and growth targets through managing business operations (staffing, P&L, budget, management & growth planning)—all while ensuring we created breakthrough, full-funnel creative for our clients.Achieved Back-to-Back Years of Strong Revenue Growth.100% Client Retention: Maintained relationships with all existing clients while also winning $20.4MM in new business during first full year as Managing Director. Driver of Creative Excellence: Got the agency back on the Ad Age Agency A-List for the first time in 8 years and became the first agency and brand (NFL) to get back-to-back top 5 Super Bowl spots in the USA Today AdMeter since 2018. Optimized Operational Efficiency: Evolved agency operating model across all brand teams to drive productivity and agency growth. Fostered a Feedback Culture: Implemented a new growth/feedback tool that held leaders accountable for reviewing and evaluating talent twice annually. -
Head Of Brand Management72Andsunny Jul 2019 - Jun 2022OoUnited and Mobilized Brand Management: First-ever dedicated leader of the department, created a thriving team culture, opportunities for growth, and had the best employee retention numbers in the agency.Cultivated Great Talent: Identified employees’ power zones, mentored and developed growth pathways for brand leaders. Built a New Pricing Model: Partnered with COO, CFO and Biz Dev to create a new value-based pricing model to ensure the agency was more profitable. Led the Brand Leaders to $3.7MM in organic growth in 2020: This unexpected uptick in revenue prevented layoffs during COVID. -
Managing Director (Contract Engagement)Fndr Sep 2018 - Jun 2019Venice, Ca, UsFNDR (pronounced: founder) is a strategic consultancy that works with transformative founders to help them bring voice to their vision. Reimagined Internal Operating Rhythms: Fine-tuned business model and staffing plan to maximize resources and capitalize on the strengths of individuals and the company. Introduced New Talent Strategies: Repositioned what success at FNDR looked like to attract and onboard exceptional talent and foster a more collaborative environment. -
Group Business DirectorAnomaly Jul 2016 - Sep 2018New York, Ny, UsEstablished Anomaly LA: Employee number 14 and recruited to start the LA office, which had the best first year performance of all global Anomaly offices.Led and Secured LA’s first pitch win: Diet Coke was the agency’s first win without the support of other offices, and this opened the door for more clients within the Coca-Cola portfolio.Ranked #1 for profit gains: Built the most profitable team within the agency in its first two years. -
Vice President - Group Account Director & Account DirectorCrispin Porter + Bogusky Mar 2015 - Jul 2016New York, Ny, UsLed global launches and high-profile campaigns: At the helm of PayPal’s first global launch and Super Bowl spot as well as the Xbox One global launch.Directed design and execution of award-winning social media partnership: Led successful promotion for PayPal and Airbnb that also won a Cannes Lion and a Jay Chiat award.Leader of Account Management Group: Trained all new account management staff and interns in LA office. -
Account Director, Management Supervisor, & Content SupervisorCrispin Porter + Bogusky May 2008 - Feb 2015New York, Ny, UsRepositioned major brands: Helped Kraft Macaroni & Cheese and Old Navy achieve record-breaking sales and recognition. Led Grey Poupon’s First Campaign in 15 years: Boosted sales for the first time in years, won two Cannes Lions, and received an Emmy nomination. Increased Sales with Growth Audiences: Launched first Hispanic campaign in 6 years for Kraft Macaroni & Cheese. Campaign won a gold Effie for exceptional performance.
Laura Likos Skills
Laura Likos Education Details
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Louisiana State UniversityMass Communication / Advertising With Minor In Business Administration
Frequently Asked Questions about Laura Likos
What company does Laura Likos work for?
Laura Likos works for Microwave Nachos, Llc
What is Laura Likos's role at the current company?
Laura Likos's current role is Marketing Strategy Consultant.
What is Laura Likos's email address?
Laura Likos's email address is la****@****ail.com
What is Laura Likos's direct phone number?
Laura Likos's direct phone number is +151296*****
What schools did Laura Likos attend?
Laura Likos attended Louisiana State University.
What skills is Laura Likos known for?
Laura Likos has skills like Advertising, Integrated Marketing, Digital Strategy, Digital Marketing, Creative Strategy, Digital Media, Account Management, Social Media Marketing, Interactive Advertising, Online Advertising, Brand Management, Brand Development.
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