Laura Lindsberg

Laura Lindsberg Email and Phone Number

Verkostoitumisen taito -kirja | Marketing Lead @ MySpeaker
espoo, southern finland, finland
Laura Lindsberg's Location
Helsinki, Uusimaa, Finland, Finland
Laura Lindsberg's Contact Details

Laura Lindsberg work email

Laura Lindsberg personal email

n/a
About Laura Lindsberg

My greatest passion is networking ✨ My dream is to spread awareness of the potential of networking to both organisations and individuals. My first book "Verkostoitumisen taito" (The Skill of Networking) is published the 22nd of March, 2024. I am one of the founders of Finland Young Professionals (FYP), an independent and nonprofit association connecting young professional networks from different large enterprises and organizations, based in Helsinki metropolitan area. FYP reaches over 3000 young professionals from 30 networks such as Accenture, BearingPoint, Capgemini, Caruna, CGI, Deloitte, Elisa, E&Y, Fellowmind, Fingrid, Fortum, Helen, IBM, KONE, Konecranes, Metso, Microsoft, Neste, Nokia, Nordea, Orion, Sofigate, Siili, Telia, TietoEvry, UPM, Vaisala, Visma, and VTT.My areas of interest: - Networking- Public speaking- Community engagement- PR management- Marketing- Media collaboration- Influencer marketing- Event managementYou can reach me here on LinkedIn or +358 400 158 394 / laura.lindsberg at gmail.com

Laura Lindsberg's Current Company Details
MySpeaker

Myspeaker

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Verkostoitumisen taito -kirja | Marketing Lead
espoo, southern finland, finland
Website:
myspeaker.fi
Employees:
37
Laura Lindsberg Work Experience Details
  • Myspeaker
    Marketing Lead
    Myspeaker Oct 2021 - Present
  • Finland Young Professionals
    Founder And Honorary Chairman
    Finland Young Professionals Mar 2011 - Present
    I am the founder of Finland Young Professionals association (NGO) and since March 2011I started up a network for connecting Young Professionals with different enterprises and organizations. Together with our volunteers we organize interesting and educating events annually, which aim to create an active community where young professionals can network, create and share ideas, socialize and develop their skills and capabilities. I have developed cooperations and organized events with young networks from companies such as Alma MediaAtos, Capgemini, Caruna, CGI, Deloitte, eCraft, Elisa, EY, Fingrid, Fortum, IBM, KONE, Konecranes, Microsoft, Neste, Nokia, Nordea, Metso, Orion, Outotec, Sofigate, SOK, Telia, TietoEVRY, UPM, Vaisala, VTT.Learned a lot about the younger generation and their consumer and networking behavior.Chairman 2011-2013Honorary chairman 2014 -
  • L'Oréal
    Market Brand Manager / Marketing & Brand Communications, Consumer Goods
    L'Oréal Oct 2020 - Aug 2021
    Finland
    As the Market Brand Manager, I had full responsibility for the skincare brand portfolio in Finland (Garnier Skin Care + La Provencale Bio) with yearly budget responsibility. The voice of the brand and its development in Finland (creating strategy and engagement plan, including launches and campaigns, social media, and in-store activations). Improved distribution strategy and pitching values to clients. Close collaboration with sales, PR, and global brand teams.
  • L'Oréal
    Epr Manager, Influencer & Media Collaborations, Event Management, Press
    L'Oréal Mar 2019 - Sep 2020
    Finland
    As an ePR Manager my goal was to increase brands' exposure (L'Oréal Paris, Garnier, Essie, NYX PM, Maybelline) and strengthen brand image by developing influencer collaboration.- Assisted the creation and presentation of social media strategy and integrated social media marketing campaigns based on my local knowledge, experience, and social media analytical data (Woomio, Talkwalker).- Kept up to date on social media trends, researched for best practices and insights. Followed up brand reports and did social media data analysis.- Created, developed, and maintained the key influencers and press relationships in Finland. - Created the press releases from novelties/launches to the media- Regularly met the IT girls and went through the briefs, social media posting plans, and events.- I was the contact for new influencers/media who wanted to work with our brands, meet potential influencer candidates, and interviewed them to see if we could have future goals together.- Organized Influencer events, sourced for suitable influencers, negotiated cooperations, and managed the send-outs (PR and influencer novelties, products)
  • L'Oréal
    Jr. Category Leader / Junior Category Manager, Consumer Goods
    L'Oréal Dec 2016 - Feb 2019
    Finland
    Being a Jr. Category Leader for Skin Care (L´oreal Paris Men Expert & Garnier Ambre Solair) my goal was to achieve Client´s Sales Targets, to implement new launches, and to maintain growth in pillars products to a local level based on the Nordic brand strategy. I continuously collected and analyzed consumer and market insights and competition strategies (Kesko Analyse2) and made development recommendations to other stakeholders such as sales, logistics, and management. Reported to Category Leader. Achievements: * Organized HIFK - L'Oréal PR Event with Barber Shops* Successfully Improved Ambre Solair presence in distribution channels* Stayed in the budget and ensures sales forecast accuracy. From 2018 I got more budget responsibility
  • L'Oréal
    Pos Merchandiser/ Consumer Goods
    L'Oréal Oct 2015 - Nov 2016
    Finland
    During my work as POS Merchandiser, my goal was to ensure that products and brands are promoted as effectively as possible in points of sale (e.g. hypermarkets, department stores). The role includes close collaboration with the Nordic teams as well as the local sales and marketing team to maintain the smooth process of each launch and campaign. Reported to Hair Care Category Leader and Skin Care Category LeaderAchievements: * Developed and coordinated product display process to become cost-efficient and socially responsible in 6 months. Harmonized the display models for each brand and saved thousands of euros from the budget. * Managed the local in-store visuals needs and the look and feel of the PR events
  • L'Oréal
    Sales Coordinator, Consumer Products Division
    L'Oréal Feb 2015 - Oct 2015
    Finland
    Sales coordinator supports the business unit managers, key account managers and customer service on campaigns, price lists, and assortment maintenance. The role requires a structured analytical mind-set and a strong experience with figures. The role consists of conducting analyzes and updating sales reports for the local sales team.
  • Management Events Studio
    Project Manager / B2B Event Planning And Management
    Management Events Studio Aug 2012 - Jan 2015
    Helsinki, Finland
    Events for B2B companies, I was in charge of the event success from concepts to production.Core of Management Events Studio business:- Special expertise in engaging hard-to-reach target groups- Measurability in event-based marketing- The latest event and presentation formats- Strong in content development, based on the target groups' needsUsually in all events, we targeted the C-level, who had the opportunity to make the buying decisions.KPIs: hours, budget, event visitors, leads, visitor´s review + customer´s feedback. Achievements: * In 2,5 years I organized 38 events (100 - 1000 visitors)* Feedback always 4-5/5
  • Ibm
    Business Development Representative
    Ibm Sep 2009 - Jul 2012
    BDR worked together with both the marketing and sales teams. BDR prospected by calling new and existing customers and finding out if there were sales opportunities for sellers. Participating inmarketing events and campaigns were essential for understanding the needs of the customers.Sales Trainee September 2009 - June 2010The Nordic trainee program consists of 40% of education such as Global Sales School andAdvanced Sales Master Class and 60% of working in the business unit. The trainee program isdesigned for recently graduated students who are starting their work life.
  • Nordea
    Bank Advisor
    Nordea Feb 2008 - Jul 2009
    I worked in the Contact Centre advising customers over the phone with financial issues. The jobrequired overall knowledge from loans to stock market.
  • The Finnish Embassy In Stockholm
    Intern
    The Finnish Embassy In Stockholm Sep 2007 - Nov 2007
    Stockholm, Stockholm County, Sweden
    As an intern I assisted the embassy counsellors in writing reports about the current events between Finland and Sweden. I also organized events that took place in the embassy.
  • Suupohjan Osuuspankki (Cooperative Bank)
    Bank Advisor
    Suupohjan Osuuspankki (Cooperative Bank) Jun 2007 - Aug 2007
    Working in the branch office, I learned the basics of banking and customer service.
  • Lidingö Sjukhem
    Department Assistant
    Lidingö Sjukhem Jun 2006 - Aug 2006
    Stockholm, Stockholm County, Sweden
    I worked in a hospital wanting to find out what it really means to help people. The job improvedpatience and how to deal with the most difficult situations.

Laura Lindsberg Skills

Marketing Management Solution Selling Consumer Insight Media Buying Stakeholder Engagement Strategic Partnerships Stakeholder Management Cross Functional Coordination Brand Development Marketing Communications Planning Strategic Collaboration Event Producing Media Relations Event Planning Networking Brand Awareness Business Networking Community Engagement Community Development Consumer Goods Management Consulting Business Planning Native Advertising Earned Media Marketing Social Networking Senior Stakeholder Management Cross Functional Team Leadership Event Management International Benchmarking Go To Market Strategy Marketing Event Planning Category Management Sustainability Reporting Business Strategy Management Brand Positioning Strategies Project Management Public Relations Marketing Communications Strategic Communications Fast Moving Consumer Goods Cross Functional Collaborations Marketing Strategy Corporate Social Responsibility Influencer Marketing Media Communications Branding And Identity

Laura Lindsberg Education Details

Frequently Asked Questions about Laura Lindsberg

What company does Laura Lindsberg work for?

Laura Lindsberg works for Myspeaker

What is Laura Lindsberg's role at the current company?

Laura Lindsberg's current role is Verkostoitumisen taito -kirja | Marketing Lead.

What is Laura Lindsberg's email address?

Laura Lindsberg's email address is la****@****aker.fi

What schools did Laura Lindsberg attend?

Laura Lindsberg attended University Of Vaasa, University Of Oulu, Madetoja Music High School.

What skills is Laura Lindsberg known for?

Laura Lindsberg has skills like Marketing Management, Solution Selling, Consumer Insight, Media Buying, Stakeholder Engagement, Strategic Partnerships, Stakeholder Management, Cross Functional Coordination, Brand Development, Marketing Communications Planning, Strategic Collaboration, Event Producing.

Who are Laura Lindsberg's colleagues?

Laura Lindsberg's colleagues are Susanna Nieminen, Kati Huovinmaa, André Noël Chaker, Sebastian Wardi, Maria Krajewska-Olkkonen, Tino Saarikangas, Iida Mäkikallio.

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