Laura Lingskog Email & Phone Number

Stockholms Län, Sverige

Stockholm County, Sweden

Portfolio Manager for categories Knobs and Handles, Taps, Washbasins, Design Details portfolios within the Nordics.- Own the categories and drive the related product strategy, it’s deployment and follow up of the commercial execution and financial performance in both B2B and B2C segments, maximise sales and profitability of the category. - Manage product life cycle for categories together with commercial range for all regions and brands to increase sales, profit and minimise category complexity. - Building/owning the category plan based on Nobia strategies, consumer insights, market, industry trends and category strategy.- Gaining industry knowledge for the categories through collaboration with suppliers, key internal stakeholders, brand/industry events. - Monitoring KPI’s for financial performance, customer satisfaction, competitiveness of offered portfolio, identify gaps.- Working with cross functional teams to deliver and present strategically based opportunities to the business through PCC forum. Responsibility for PM deliveries related to GTM process, driving and owning the opportunity phase, presenting to PCC, financial assessment, market pricing, business assessment, strategic fit, launch & market requirements, risks, relevant marketing USP’s. - Understanding of production capabilities and constraints through collaboration with Supply and Product development. - Defining pricing strategies together with Pricing Director for sold products matching the targeted market position and value to end customer. Responsible for setting recommended retail pricing on market level. - Communicating and securing companywide understanding of category/product vision and strategy.- Leveraging Nobia spend on NPD’s through applying IP strategies. - Driving areas related to PM function to secure financial results. Participation in supply projects related to current/future factory capabilities to secure supply readiness needed to deliver relevant products to the market.

Stockholm, Sverige

Nordic Brand Manager for the beauty brands Physicians Formula, Ecooking, So Eco, Eye Candy, Wet n Wild, Lily Lolo, Beauty Bear and MIC/Beauty Boxes. • Create and implement marketing plans, product launches, campaigns, promotions and activities, distribution strategies, communication strategies, brand strategies.• Participate in marketing strategies for all brands.• Ensure that product information is available to all interested parties according to set deadlines.• Responsible for brand/trademark profiling.• Responsible for the brands budget, follow them and update with quarterly forecasts.• Responsible for product and sales presentations.• Responsible for updating price lists for all LFI countries.• Ensure that sales samples are available to all LFI countries.• Follow-up of campaigns and analyze completed campaigns• Responsible for ordering/producing display solutions for the brand products.• Be part of forecasting work to ensure that the company has optimal stock levels for the products.• Contact with different manufacturers.• Pricing of new products and calculate the value of GWP: s and promotions.• Close collaboration with sales departments in all LFI countries and participate in offers and price campaigns, ie article data.• Present sales figures per sales channels and future activities and forecasts on Business Reviews.• Participate in marketing meetings and support other Brand Manager in their work.• Participate in choosing and contracting of new brands that the company can sell.• Together with the marketing team participate in the PR work, ie events, mailing and Social Media.• Project leader of fairs and events.

Stockholm, Sverige

Product Manager for Hallbergs Guld, Albrekts Guld and Kultajousi Elegance for the product category silver jewellery.Responsible for the brands at Hallbergs Guld: Pandora, Thomas Sabo, Sif Jacobs, Syster P, Nina Ricci, Esprit, Isabel Lennse, Story, Linda Fallenius, Dogeared, Finnfeelings, Hallbergs Collection. Responsible for Albrekts Guld own silver jewellery categories. - Purhaser of 13 well known silver jewelry brands and internal silver jewelry line for Hallbergs Guld and internal silver jewelry line for Albrekts Guld.- Responsible for development of the assortments, selection of products and responsible for pricing.- Responsible also for redesigning silver jewelry to appeal Hallbergs Guld and Albrekts Guld customers.- Create and implement campaign plans together with the marketing department.- Budget responsibility and responsibility for growth and profitability.- Personnel responsibility - Marketing and product analysis regarding causes and effect related to sales results.- Logistics and stock responsibility - Supplier/purchase trips to Asia, Bangkok and Hong Kong, and also to Italy.- Responsible for choice of suppliers and negotiation of contractual terms.

Stockholm, Sverige

Brand Manager / Trade Marketing Manager for the American mineral makeup brand bareMinerals in Sweden and Finland.I have also been Brand Manager for the French skincare brands Matis and Carita. Dermarome is the leading distributor of professional skincare products for salons, spas and retailers. The portfolio contains bareMinerals, Decléor, Matis, MD Formulations, Carita, Priori, Bliss, Molton Brown, Essie, Beyond Wishes, Avène, A-Derma.- Responsible to create and implement marketing plans. - Create product launches, campaigns and promotions. - Responsible for detailed volume planning and sales forecasts, price setting and follow up stock level. - Budget responsibility.- Weekly and monthly reports, follow up and to analyze sales performance and the market.- Developing local POS material and involved of designing and manufacturing tester stands. Price negotiation.- Press releases, press contacts, press events and social media. - Writing product information and offers for Dermaromes internal magazine and digital newsletters for distributers for every new sales cycle.- Planning and organizing everything for different trade fairs (also Finland), events, distributor conferences and internal kick-off meetings.- To present and provide sales teams and trainers with product and market information. Regular contact.- Regular marketing meetings with the head office Dermanor Norway. Also meetings with the Finnish Commercial Manager in Finland or in Sweden.- Global marketing meetings with the brands head offices.- Brand presentations to the head buyers of the retail chains such as Åhlens, Kicks, NK.

Stockholm, Sweden

Business Development Manager, SPA advisor and trainer for Finland. To increase salon and SPA customers in Finland, open new doors. To teach the company concept for salons and SPA:s in Finland. Business trips to Finland to meet salon and SPA customers after mapping out new potential customers.

Stockholm, Sweden

Brand Manager for the skincare brands Kanebo (for Sweden and Denmark) and Phytomer. Also Brand Manager for the perfume brands Lolita Lempicka, Armand Basi, Angel Schlesser and for the hair removal brand Clean & Easy. Responsible to create and implement marketing plans for Sweden, Denmark and for Travel Retail. Create product launches and campaigns, promotions, detailed forecasts, pricing, stock level, monthly reports, POS material, press releases and press events. Follow up and to analyze sales performance and the market with KTF figures. Provide sales teams and trainers with product and market information. KAM responsibilities as I did product and market presentations and sell in to the head buyers of the retail chains Åhlens, NK, Kicks, Parelle Cosmetics, Parfymeri L, Mitti Parfymeri. Responsible for Kanebos and Phytomers sales personnel at Åhlens, NK, Kicks PUB and for sales personnel in Denmark. Also involved and responsible for recruiting new personnel and extra personnel to the department store counters. Budget laying and follow up for the personnel on the counters. Also responsible for sales personnel for Travel Retail at Arlanda airport and Landvetter airport.Marketing meetings in Denmark for the Danish Kanebo sales team.

Stockholm, Sverige

Selling clothes and accessories. Customer service, cash register experience, stock level.

Stockholm, Sweden

Worked as a skin therapist and shop salesman at the department stores Åhlens City and NK.Sales of skincare products, cosmetics, perfumes and to do skincare treatments and make up.

Stockholm, Sweden

Worked as a skin therapist and shop salesman. Responsible for 10 different skincare brands and for the salon. Sales of skincare brands, cosmetics, perfumes and fashion asseccories.Budget responsibility, cash register experience, stock level.

Stockholm, Sweden

Worked as a skin therapist and shop salesman. Responsible for salon skincare brands and for semi selctive skincare brands. Sales of skincare brands, cosmetics, perfumes. Budget responsibility, cash register experience, stock level.

Business Development / Sales Within Trading, 1 Year (Pu),

Sales and service, trade and product knowledge, marketing, communication, business administration, purchase technique, logistics, computer.

Skin Therapist

Qualified vocational training Skin knowledge, anatomy, physiology, dermatology, microbiology, chemistry, physical therapy, business.

1 Year Complement Programme To A 3 Year Trading Programme

English, history, mathematics, natural science, religion, civics, Swedish, German.

Enrolled Nurse, Health Care

2 years health care education to become an enrolled nurse.