I partner with a variety of clients from small service based businesses to large national law firms and financial service providers to modernize and maintain their digital marketing technology. Whether we're working together to create a viral social campaign or bringing Salesforce & Marketing Cloud into their company for the first time, I pride myself on delivering quick, expert work. Expertise in Salesforce (Sales & Marketing), system integration, digital marketing campaigns, CMS, Wordpress and more.

From fixing Wordpress websites, to implementing Salesforce Sales Cloud & Pardot, I'm your digital marketing technology wizard for hire.

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Built and managed sync between Pardot and Salesforce. Defined all automated marketing processes, including but not limited to customer journeys, activity triggers, sales flow, reporting, dashboards, and multi-system data movement. Specialized in Salesforce Sales Cloud, Pardot (Marketing Cloud Account Engagement), and Wordpress.

Eloqua architect and admin managing the planning & setup of emails, landing pages, and campaigns. Built and managed connection between Eloqua DB and multiple Salesforce Instances.Increased data linking from 5 fields to complete back & forth sync between systems.

Owned Marketing Cloud and automation technical strategy and architecture for entire organization.

Built and led a team that grew TCF’s automation output from one email a month to a highly targeted, personalized program offering multiple poignant touches via email, calling campaigns, digital banking messaging, and CRM banners & offers, all built on strategic data integrations and automations, in a matter of 2 years. I served not only as the leader and admin, but also the developer behind most of our marketing automations.

Contract Marketing Automation Consultant at TCF BankAs a consultant, I:- Launched in-depth customer on-boarding programs- Managed and launched the Salesforce/Marketing Cloud connector- Created in-house email creation standards, project processes, and QA requirements- Hired strong team members- Built strategic relationships across the organization- Increased email deliverability by 10%, and email open rates by 11% over 6 months- Built out relational data models to integrate disparate data

* Migrate marketing automation from Hubspot to Pardot and implement new automation strategy around Salesforce integration.* Strategize, design, and develop landing pages, emails, and paid search around marketing campaigns.* Implement SEO best practices for B2B webpages, Adwords landing pages, remarketing campaigns to increase organic traffic by 25% over 6 months, and increase monthly conversions.* Project manage development team for website recovery, redesign, and improvement.

Developed landing pages, emails, social media, and blogs associated with strategic campaigns. Implemented SEO best practices for B2B webpages, Adwords landing pages, remarketing campaigns to increase organic traffic by 15% over 6 months, and increase conversions from 10 per month to 50. Monitored and review campaigns to ensure success is achieved via Pardot, Salesforce, and Google Analytics. Pioneered optimization of marketing automation and lead nurturing process, via Salesforce & Pardot, through email, content, and social channels.

Pioneered a new emphasis on technical SEO, including correcting crawl errors, updating sitemaps, setting up redirects, standardizing URL patterns and flattening site structure—growing overall organic site traffic by 116% over 1 year. Completed SEO audits and analysis for 2 website migrations, resulting in 100% traffic recovery within 30 days and 10% growth after 60 days. Wrote and optimized corporate web content to grow organic traffic by 50% for key solution areas.Provided ongoing CMS training and SEO recommendations for other brand writers. Led content creation for new customer portal; managed content migration for all technical documentation, completing project ahead of schedule. Improved SERP rankings over 20% within 6 months by providing recommendations for new keyword opportunities and managing keyword lists and monthly reporting for 12 brands.

Wrote original content for marketing programs, including landing pages, online advertising, email campaigns, newsletters, trade show signage, and other marketing collateral, resulting in 10-15% increase in conversion rates. Managed internal employee portal, improving user interface and increasing employee participation. Advocated for and created first HelpSystems writing style guide. Chosen as lead writer for annual user conference.

Increased organic traffic to drive ecommerce sales by implementing SEO blogging strategy and social media communications standards. Identified untapped SEO opportunity and designed and developed new section of website to capture specialized traffic leading to a 2% increase in page conversions. Reduced shopping cart abandonment by analyzing traffic behavior in Google Analytics.

Graphic design team lead, external brand management, copy writing, copy editing and proofreading. Event scheduling and logistics. Production and proofing of weekly promotional pieces both internally and externally.

Logistical and staff lead for 70+ students and adults on a weekly basis: From meals to transportation, to having places to go, to providing activities and programming while maintaining a very limited budget, to nurturing growth and supporting 3 college-age staff entrusted to me. It was 24/7 for 3 months in 100+ degrees.

Lone afternoon on-air personality from 2-7pm Mon-Fri. Writing of news and weather reports. Maintaining external brand within consideration of who our target listener was. Managed all promotional events for the calendar year: Concerts, promotional visits, partner events, and on-air giveaways.Gathering of in-kind donations for giveaways. Management of 4+ blog accounts through WP. Management of main station website through CMS. Management and planning of social media campaigns. Heavily involved in on-air fundraising, as it was non-profit radio station.

Lead graphic designer, web designer, and promotional piece designer. Management of website and 4+ staff blogs. Design and planning of all visual details for major fundraising events including promotional pieces, table design, videos, and event entertainment.Work closely with staff teams and committees to expertly execute each logistical detail of $200K+ fundraisers.