Laura Lo Email & Phone Number

Berlin, DE

Berlin, Germany

Berlin, Germany

• Created a Python market analysis prediction model using the OCR technique with character optimization; improved the model's accuracy rate by 10%; Transferring model into the pipeline implemented in other markets
• Built Power-bi and Superset dashboard with SQL to visualize clients' international sales and market share data.

Berlin, Germany

• Collaborated with software engineers to identify worldwide consumer product brand’s market potentialamong regions such as in South Pacific and North Africa with analytical models,boosted 15% improvement of the accuracy.
• Developed update reports addressing problems of the client's current data set, thus delivering corresponding solutions and encouraging improvement of the datacollection process, reducing the data error rate by 10%.

Taipei City, Taiwan

A health food company in Taiwan has 1 physical store in Taipei with around 25 employees

Taipei–Keelung Metropolitan Area

• Full-time in Digital Content Team
• Led 5 oversea assistants to get familiar with Content SOP as well as to reduce case handling time.
• Worked closely with vendors to ensure they are aware of new system features and utilize them to improve their businesses.

Da-an District, Taiwan

• Managed a structural system to satisfy our food vendors’ needs, solve multiple menu problems, and maximize profits on our platform by evaluating menu types and categorizing items into groups.
• Designed SOP to enhance communication quality among consumers, vendors, and the platform.

Xinyi District, Taiwan

• Contributed to an industry analysis report focusing on Asia's convenience store retail chain. Initiated and presented a business expansion proposal covering advertising & marketing strategic plans for FamiMart, a.
• Led research on Taiwan's mobile market landscape prepared relevant pitching materials for the sales manager and helped the company win a USD 300 thousand deal.
• Initiated consumer behavior research for global clients targeting Millennials and Gen Z by leveraging an internal database.

Taipei City, Taiwan

• Conducted in-depth analyses on social media coverage and delivered marketing strategies for technology companies across Asia. Boosted clients’ website response rate and conversion rate by 45% and 30%, respectively.
• Produced press releases as well as presentations for new product launches and hosted 3 client marketing events for HP, Spotify, and Canada Goose. Provided clients with information about new promotional opportunities.

Exchange Program, Data Science & Marketing

Exchange program, focusing on big data of marketing topics and computer programming

Master'S Degree, Quantitative Business | Business Analytics

Activities and Societies: Women in leadership Club: Head of Partnership ACI Consulting Club: Social Media marketing, out reach event planner

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, 3.91/4.0

Activities and Societies: Academic Excellent Award, L'Oréal Brandstorm competition 2020Relevant Courses: Data Processing (A+), Multimedia.