Laura J. Lock Email & Phone Number

Developed strategic communications and resolved communication challenges for a variety of industry sector companies and organizations. • Expertise with internal communication and strategy, crisis strategy, media relations and events, sustainability communication and program outreach, and implementation. • Successfully led communication and educational outreach efforts for Metropolitan St. Louis Sewer District’s Project Clear Rainscaping/Green Infrastructure grant programs.

Our mission is to educate, organize, and advocate in defense of Missouri's people and environment. Vigilance, advocacy, compassion. For all future generations!

St. Louis, Missouri, Us

Developed corporate communication plans, streamlined internal communications, and provided oversight for day-to-day global internal communication teams, resulting in greater awareness of corporate endeavors and initiatives. Extremely organized with extensive project management skills.• Team leader on the Sustainability and Corporate Social Responsibility Committees.• Promoted associate engagement through internal brand campaigns via a variety of communications vehicles.• Researched, edited, and wrote a weekly newsletter as well as editorial content for intranet, website, and internal organizational announcements, ensuring stakeholders/departments were connected and informed.• Proactively developed inter-functional and intra-divisional relationships to cultivate diverse company-wide communication perspectives; managed departmental budgets.• Facilitated awareness campaigns for a number of charitable initiatives, which led to meeting successful financial/fundraising goals.• Participated on Crisis, Diversity, and Sustainability Committees.

Acting Chief Administrative Officer, accountable for the direct administration and operation of the Central West End Association and its programs and events.• Directed all fundraising and membership development activities, resulting in a 20% increase in residential membership in one year.• Created and implemented the Central West End’s first condominium and terrace tour, exceeding financial objectives as well as marketed for-sale residential properties and the business district to a diverse regional audience. • Developed and executed marketing and public relations initiatives including monthly e-newsletters, website content, advertisements, announcements and public signage, raising awareness about the organization and neighborhood. • Prepared budgets and financial reports; liaison for all board activities; managed staff and a diverse group of volunteers.

Chesterfield, Mo, Us

Led the firm’s Public Involvement/Public Engagement practice. Provided strategic counseling and project development for clients in industry sectors including the federal government, healthcare and utilities.• Provided crisis communication education and focus group facilitation to successfully prepare clients with their corporate communications strategies and goals.• Conducted media, team building and communications training for clients, resulting in successful internal and external brand awareness.• Facilitated brainstorming sessions and strategic executive leadership campaigns for corporate clients, enabling them to realize more prolific community profiles.

Us

Held key accountability for managing corporate membership development, sponsorships, services, and a variety of corporate events. Executed and coordinated the activities for four committees: Legislative Affairs, Transportation, Membership, and Missouri Historic Preservation. Executed a variety of economic development initiatives for downtown.• Successfully implemented an urban retail strategic plan for the Downtown St. Louis Partnership resulting in over 50 new independent stores, galleries, and restaurants, representing over 200,000 sq. ft. of previously vacant retail space, creating a new downtown marketplace. Awarded the International Downtown Association Special Achievement Award in the Business Recruitment and Retention category for this successful retail plan.• Maintained accurate membership database, managed department budgets, including all invoices relating to membership dues and activities. Directed the creation and revisions of all membership publications and brochures; published hard copy of annual membership directory. • Facilitated statewide grassroots campaigns to defend specific economic development initiatives with the Missouri State General Assembly.• Directed Legislative Affairs and Transportation initiatives affecting and/or impacting downtown St. Louis, including lobbying on state and local levels. These efforts resulted in retention of the Missouri Historic Tax Credit and Rebuilding Communities Tax Credit programs; no substantive changes to eminent domain and TIF; and tougher penalties for car clouting and license plate tab theft.• Awarded the 2005 Women’s Transportation Seminar (WTS) Member of the Year for establishing a new chapter for this national mentoring organization in St. Louis, MO.

Accountable for all wholesale product sales and revenues in St. Louis and vicinity, and the IL Metro East areas.• Established and negotiated relations and activities with the Brewery’s distributors and their sales force. Partnered closely with distributors regarding shelf and display space and new product placement. Expertise in performance management and market interface, which resulted in increased sales of 20%.• Developed and presented marketing and training needs related to long-term company strategies for specialty products by hosting numerous in-store tastings, beer dinners, product seminars, and new point-of-sale tools.• Facilitated and organized all off-premise promotions and events to brand St. Louis’ first-time exposure to locally brewed craft beers.

Ms Of Sustainability, Sustainability

Education record

Ba/ Magna Cum Laude, Business Management And Communications

Geology/Fine Art