Laura Lofgren Email & Phone Number

• I am the Senior Manager of our Online Systems at National Wildlife Federation. I am both the administrator and project manager for our online communications platform, Engaging Networks. I have managed a large system.
• Marketing Automations: I built and informed strategy on a welcome series, E-Append series, sustainer series, reactivation series, and others.
• E-Check functionality: I managed implementation of E-Check functionality on our donation forms
• Add Cost of Transaction: I managed implementation of an add cost of transaction checkbox to our donation forms, which has earned us over $35,000 since implementation a few months ago
• Peer to Peer: Managed the set up and launch of NWF’s Peer to Peer site
• Click to Call: Set up click to call functionality in Engaging Networks

Arlington, Virginia, United States

Reston, VA

• Administrator of our ESP platform: Luminate Online (Blackbaud)/Engaging Networks
• Tasks include: user management, email deliverability, list hygiene, domain health, CRM and other vendor data sync management, reporting, campaign strategy, design and content improvement, EAppend and ECOA strategy.
• Administrator of our project management and task-ticketing tool: JIRA (Atlassian)
• Tasks include: user management; project, issue and workflow management, bulk uploads, generate filters and dashboards, upgrades
• Manage NWF’s conversion project of our ESP tool from Luminate Online to Engaging Networks
• Tasks include: timeline, data and content clean up, documentation, redesign, develop new strategies and processes, data imports, training, set up and rebuild, QA and testing

Bethesda, MD

-Fully managed high-end destination resort and hotel website projects for an award-winning hospitality solutions company; led five projects concurrently-Promoted to Project Manager; consistently received 'highly successful' rating on performance reviews, the top 10% of employees; From a review: "What I love most about Laura is how willing she is to just.