Laura Loftus work email
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+ Writer, editor, concepter, researcher, organizer, developer of brand messaging+ Corporate, nonprofit, government, health, alcohol and substance abuse prevention, legal, finance & accounting, outdoors, travel, transportation+ Traditional and digital media, video+ Advertising campaigns, websites, collateral, educational guides+ Friendly, accessible voice+ Casual or buttoned-up+ Style-savvy but not rigid Recent writing projects:1) Be the Parents (Idaho Office of Drug Policy): website content @ betheparents.org, TV/radio scripts, social media @ www.facebook.com/BeTheParents.org & www.instagram.com/betheparents2) HPE case studies for Microsoft Azure Stack: https://h20195.www2.hpe.com/v2/Getdocument.aspx?docname=a00069057enw3) HP Inkspiration Awards event communications (social media, email invites, winner summaries)4) HP collateral for PC Services5) Idaho Travel Guide6) Crucial digital banners7) Idaho Department of Commerce website: commerce.idaho.gov8) Print and digital ads for St. Luke's Health System9) ECCO brochure and web content10) Harris CPAs website: harriscpas.comRecent long-form editing project:- Communities in Motion 2040, the Treasure Valley's long-range transportation plan
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Senior Project ManagerSaint Monday Llc Jun 2022 - PresentManage production of localized assets for large corporate clients such as Adobe. In this role, I collaborate with client creative and marketing teams and translation agencies to deliver content in 30+ languages. Our secret-sauce automation process ensures fast and accurate large-scale delivery.Manage creative assets – digital and print – for large client events and sales cycles, ensuring brand integrity. Includes digital signage, email, media trades, internal comms. -
Co-Owner / Copywriter / Creative DirectorNeighborhood All-Stars, Llc Oct 2008 - Jun 2022Boise, Idaho, UsI develop creative solutions that help our clients engage emotionally with their customers. At Neighborhood All-Stars, we have a fun spirit, aren't hampered by 'big agency' policy and procedures, and are willing to try (almost!) anything. We're passionate about and invested in our business and the creative process, and love working with clients who feel the same way about their own organization.WRITING• Concepting/creative direction• Writing for print and digital, including advertising, product messaging, business and educational content, and technical documentation• Scriptwriting for TV, radio, video• Substantive editing of marketing messaging, educational and training content, technical documents, and moreCopywriting experience includes HP; Crucial; Idaho Office of Drug Policy; Bureau of Land Management/Idaho FireWise; St. Luke's; Scentsy; Idaho agencies Drake Cooper, SOVRN, and Publicis; regional financial and legal firms; and nonprofit organizations such as Zoo Boise, National Cancer Registrars Association, and COMPASS (Community Planning Association of Southwest Idaho). -
Account ExecutiveOliver Russell Feb 2003 - Sep 2008• Managed strategy and day-to-day marketing activities for large national clients such as Albertsons and Hewlett-Packard and smaller local organizations, including the Treasure Valley YMCA.– As account manager for Albertsons, helped to define brand and managed marketing activities for launch of avenu, a customer-loyalty program. Launch program included employee- and customer-facing marketing and educational collateral, and in-store broadcast TV and radio spots.– As program manager for Hewlett-Packard, oversaw integrated marketing campaigns that encompassed print and interactive components.• Partnered with creative team to help define marketing strategy and guided the creative process to ensure work met clients’ goals and budget.• Developed relationships with clients to nurture and grow existing business.• Analyzed campaign results, leading to improved results and up-sell opportunities.• On a regular basis, wrote creative briefs; managed client billing and tracked profitability of programs; and managed internal teams to help ensure projects moved smoothly through the agency.• Wrote, edited, and proofed printed collateral and online content.
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Web And Publications ManagerIdaho Department Of Environmental Quality Jan 2001 - Feb 2003• Managed website for the department, ensuring that information was up-to-date for critical state science and policy programs. Ensured consistency of content across several divisions and six regional offices.• Received agency “Above and Beyond” award for development of agency intranet. Worked with all divisions and regional offices to assess needs, developed information architecture, wrote all content, and designed interface.• Wrote and edited content for website, intranet, and printed materials.• Wrote press releases.
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Manager, Creative ServicesThe Annenberg/Cpb Project Nov 1997 - Apr 2000• Managed publications and marketing activities for K-12 and higher ed curriculum division, including teachers’ guides, direct mail campaigns, and quarterly product catalogs.• Wrote, edited/proofed, and designed collateral. Edited/proofed online educational workshops.• Led publications staff of three and oversaw work of outside writers, designers, and vendor partners.• Responsible for tracking department and project budgets.
Laura Loftus Skills
Laura Loftus Education Details
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James Madison UniversityEnglish (Writing Concentration)
Frequently Asked Questions about Laura Loftus
What company does Laura Loftus work for?
Laura Loftus works for Saint Monday Llc
What is Laura Loftus's role at the current company?
Laura Loftus's current role is Senior Project Manager.
What is Laura Loftus's email address?
Laura Loftus's email address is id****@****hoo.com
What is Laura Loftus's direct phone number?
Laura Loftus's direct phone number is +120886*****
What schools did Laura Loftus attend?
Laura Loftus attended James Madison University.
What skills is Laura Loftus known for?
Laura Loftus has skills like Advertising, Creative Direction, Copywriting, Marketing Communications, Newsletters, Press Releases, Brand Development, Marketing Strategy, Integrated Marketing, Copy Editing, Web Content, Marketing.
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