Laura Loftus Email & Phone Number

Manage production of localized assets for large corporate clients such as Adobe. In this role, I collaborate with client creative and marketing teams and translation agencies to deliver content in 30+ languages. Our secret-sauce automation process ensures fast and accurate large-scale delivery.Manage creative assets – digital and print – for large client.

Boise, Idaho, US

• I develop creative solutions that help our clients engage emotionally with their customers. At Neighborhood All-Stars, we have a fun spirit, aren't hampered by 'big agency' policy and procedures, and are willing to try.
• Concepting/creative direction
• Writing for print and digital, including advertising, product messaging, business and educational content, and technical documentation
• Scriptwriting for TV, radio, video
• Substantive editing of marketing messaging, educational and training content, technical documents, and moreCopywriting experience includes HP; Crucial; Idaho Office of Drug Policy; Bureau of Land Management/Idaho.

• Managed strategy and day-to-day marketing activities for large national clients such as Albertsons and Hewlett-Packard and smaller local organizations, including the Treasure Valley YMCA.– As account manager for.
• Partnered with creative team to help define marketing strategy and guided the creative process to ensure work met clients’ goals and budget.
• Developed relationships with clients to nurture and grow existing business.
• Analyzed campaign results, leading to improved results and up-sell opportunities.
• On a regular basis, wrote creative briefs; managed client billing and tracked profitability of programs; and managed internal teams to help ensure projects moved smoothly through the agency.
• Wrote, edited, and proofed printed collateral and online content.

• Managed website for the department, ensuring that information was up-to-date for critical state science and policy programs. Ensured consistency of content across several divisions and six regional offices.
• Received agency “Above and Beyond” award for development of agency intranet. Worked with all divisions and regional offices to assess needs, developed information architecture, wrote all content, and designed interface.
• Wrote and edited content for website, intranet, and printed materials.
• Wrote press releases.

• Managed publications and marketing activities for K-12 and higher ed curriculum division, including teachers’ guides, direct mail campaigns, and quarterly product catalogs.
• Wrote, edited/proofed, and designed collateral. Edited/proofed online educational workshops.
• Led publications staff of three and oversaw work of outside writers, designers, and vendor partners.
• Responsible for tracking department and project budgets.