Laura Thomson Email and Phone Number
Laura Thomson work email
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Laura Thomson personal email
As the Director of Marketing and Communications at Nashville Rescue Mission, I lead the development and execution of strategic marketing and communication plans that align with the organization's vision and goals. I have over 10 years of experience in managing initiatives across print, media, direct response, email, social media, mobile, web, and PPC channels, creating performance-based results that strengthen community awareness, grow donor relationships, and exceed fundraising goals.In addition to my broad skills across the MarComm landscape, I also have credentials in front-end development from SheCodes, which enable me to design and implement user-friendly and engaging web solutions. I have a passion for data-driven and omni-channel marketing, and I constantly seek to learn new trends and best practices in the nonprofit sector. My mission is to use my marketing and communication expertise to make a positive impact on the lives of people in need.When I’m not nerding out about new marketing trends, you can find me snuggled on the couch watching gardening shows on BBC or taking adventures with my husband and children (human and fur).
American Cancer Society
View- Website:
- cancer.org
- Employees:
- 7753
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Marketing Strategy DirectorAmerican Cancer SocietyNashville, Tn, Us
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Director, Marketing And CommunicationsNashville Rescue Mission Oct 2022 - PresentNashville, Tn, UsMy position leads the development of marketing and communication strategies and all internal and external MarComm functions for the organization. I work to ensure the integration of effective Marketing and communication strategies across all functional areas of the organization while strengthening community awareness, growing donor relationships, and exceeding fundraising goals. Essential Duties: Strategic marketing Planning and ManagementLeadership and Management of Marketing TeamCreative Direction, Production, and Design SupportMedia Planning and ManagementVendor Relations -
Manager, Digital MarketingNashville Rescue Mission Jun 2016 - Sep 2022Nashville, Tn, UsPlaned, developed, implemented, and managed all digital strategies that aligned with the overall strategy and business goals. My role pinpointed opportunities to grow the Mission's digital audience and drive online revenue through digital strategy while also managing processes that streamline and improve digital marketing reporting, analysis, and user experience. This role brings me unique experience as I developed, managed, and executed all digital strategies for my employer. Skills include:Content marketing management, social media management, email marketing management, mobile marketing, SMS, user experience, analytics and reporting, PPC, digital media buys and execution, web development and design (CMS), crowdfunding campaigns, trend research, event digital strategies, and other promotional materials and marketing publications.
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Account Coordinator, Shopper Marketing At PureredPurered Oct 2014 - Jun 2016Atlanta, Georgia, UsRole worked with the agency team to manage and execute digital marketing campaigns for the onsite client (Dollar General Corporation) in Nashville. The onsite team managed and integrated digital and in-store marketing programs and campaigns to maximize retail profit. My role assisted in developing and executing digital strategy for in-store and eCommerce sales, monitoring client channels (digital/traditional), competitor channels, and overall digital range to report on content strategy and success. Role oversaw client and agency communication and worked to lead major digital and in-store campaigns. -
Account Coordinator, Comfort Shoes Buying Office, NordstromNordstrom Aug 2013 - Apr 2014Seattle, Washington, UsResponsibilities included: management of all site merchandising and item setup on Nordstrom Direct, Online and Storefront Pricing management, PO management, supplier/buyer liaison and communication, special projects/campaigns based on business needs. -
Intern, Retail Merchandising And ManagementNordstrom 2013 - Aug 2013Seattle, Washington, UsInterns shadowed department managers in selling, merchandising, and managing products and customers as they propelled the company's desire to be a national and international enterprise devoted to customer service.
Laura Thomson Skills
Laura Thomson Education Details
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Western Kentucky UniversityEnglish Language And Literature/Letters; Religious Studies -
Harlaxton CollegeEnglish Literature (British And Commonwealth)
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Semester At Sea / IseService Learning
Frequently Asked Questions about Laura Thomson
What company does Laura Thomson work for?
Laura Thomson works for American Cancer Society
What is Laura Thomson's role at the current company?
Laura Thomson's current role is Marketing Strategy Director.
What is Laura Thomson's email address?
Laura Thomson's email address is la****@****ion.org
What schools did Laura Thomson attend?
Laura Thomson attended Western Kentucky University, Harlaxton College, Semester At Sea / Ise.
What skills is Laura Thomson known for?
Laura Thomson has skills like Marketing Communications, Customer Service, Social Networking, Microsoft Office, Retail, Marketing, Merchandising, Management, Telephone Skills, Public Speaking, Research, Retail Sales.
Who are Laura Thomson's colleagues?
Laura Thomson's colleagues are Alicia Sinicropi, Alp Can, Sally Ragusa, Keely (Schaust) Couillard, Carter Penn-Dierauer, Susan Flesner, Terri Jones.
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