Laura Thomson Email & Phone Number

Nashville, Tn, Us

Nashville, Tn, Us

My position leads the development of marketing and communication strategies and all internal and external MarComm functions for the organization. I work to ensure the integration of effective Marketing and communication strategies across all functional areas of the organization while strengthening community awareness, growing donor relationships, and exceeding fundraising goals. Essential Duties: Strategic marketing Planning and ManagementLeadership and Management of Marketing TeamCreative Direction, Production, and Design SupportMedia Planning and ManagementVendor Relations

Nashville, Tn, Us

Planed, developed, implemented, and managed all digital strategies that aligned with the overall strategy and business goals. My role pinpointed opportunities to grow the Mission's digital audience and drive online revenue through digital strategy while also managing processes that streamline and improve digital marketing reporting, analysis, and user experience. This role brings me unique experience as I developed, managed, and executed all digital strategies for my employer. Skills include:Content marketing management, social media management, email marketing management, mobile marketing, SMS, user experience, analytics and reporting, PPC, digital media buys and execution, web development and design (CMS), crowdfunding campaigns, trend research, event digital strategies, and other promotional materials and marketing publications.

Atlanta, Georgia, Us

Role worked with the agency team to manage and execute digital marketing campaigns for the onsite client (Dollar General Corporation) in Nashville. The onsite team managed and integrated digital and in-store marketing programs and campaigns to maximize retail profit. My role assisted in developing and executing digital strategy for in-store and eCommerce sales, monitoring client channels (digital/traditional), competitor channels, and overall digital range to report on content strategy and success. Role oversaw client and agency communication and worked to lead major digital and in-store campaigns.

Seattle, Washington, Us

Responsibilities included: management of all site merchandising and item setup on Nordstrom Direct, Online and Storefront Pricing management, PO management, supplier/buyer liaison and communication, special projects/campaigns based on business needs.

Seattle, Washington, Us

Interns shadowed department managers in selling, merchandising, and managing products and customers as they propelled the company's desire to be a national and international enterprise devoted to customer service.

Bachelor Of Arts (B.A.), English Language And Literature/Letters; Religious Studies

British Studies, U.K., English Literature (British And Commonwealth)

Global Studies, Global Studies, Sustainability, Service Learning